bobbie has run 203 Facebook and Instagram ads since Oct 2020, and 187 are live right now. Its active ads are 56% video, 42% image, 2% carousel, and 82 run as partnership ads with creators. They reach mostly women aged 25-34 in the United States. Most of them send traffic to hibobbie.com.
The opening line of each of bobbie's most-seen video and image ads.
| Headline | Ads | Longest run |
|---|---|---|
| Trusted by parents. Chugged by their babes. | 83 | 70d |
| Recommended at work. Chosen at home. | 50 | 10d |
| Try Nara Smith’s Trusted Baby Formula | 44 | 37d |
| Trusted by parents. Loved by 700K+ babies. | 26 | 36d |
| Feeding questions? Ask Bobbie™. | 24 | 10d |
| We're expanding in Costco warehouses near you | 18 | 35d |
| Why Nara Smith chose Bobbie. | 18 | 37d |
| I Researched for Weeks. Here's Why I Chose Bobbie. | 17 | 48d |
| Not all infant formulas have the same safety testing: here’s how they compare | 17 | 10d |
| 20% off Organic Gentle Starter Bundle 🩷🍼 | 16 | 36d |
| Ad copy | Ads | Longest run |
|---|---|---|
| Costco.com carries several infant formula brands, so I took a closer look at the top four to see how they stack up. | 2 | 94d |
| Sometimes the journey looks different than you imagined, and that’s okay🤍 What started as supplementing became full formula feeding, and finding @bobbie gave me so much peace of mind. Grateful to know he’s getting everything he needs… | 1 | 72d |
| Every sound is part of the same story, a baby being deeply loved. From the scoop to the latch to the little coos after, feeding is love no matter how you feed. Bobbie is mom founded and led, with wholesome, uncomplicated ingredients that… | 1 | 72d |
| Like to keep things running smooth? Us too. That's why feed our own babies Bobbie Organic Whole Milk Infant Formula. ✔️ Clinically crafted with 100% organic, grass-fed whole milk ✔️ More naturally occurring milk fats and fewer added oils… | 1 | 72d |
| Consider this your gentle reminder: try Bobbie Organic Gentle. Our first-of-its-kind recipe is made with broken-down, partially hydrolyzed proteins to ease their fussiness, gas, and crying. | 1 | 72d |
| Not all formulas are created equal… this is why I roll with Bobbie 🍼 Found her at Target and never looking back. @bobbie #bobbiepartner #bobbiebestie #momcontent #babyboy | 1 | 72d |
| I’m so grateful @bobbie is music to my baby’s ears! I feel so happy knowing her formula has no corn syrup, palm oil, or fillers. It’s modeled after breastmilk and USDA Certified Organic!! Truly the best 😍 #bobbiepartner #bobbiebestie | 1 | 72d |
| Parents ask me all the time what I look for in an infant formula. For me, it starts with trust. That means knowing how it’s made, what standards it’s held to, and whether the company is willing to be transparent. Parents deserve brands… | 1 | 72d |
| #bobbiepartner #bobbiebestie @bobbie | 1 | 72d |
| @bobbie | 1 | 72d |
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