How many ads is Which? running on Facebook and Instagram?

As of Oct 2026, Which? has 302 active ads and 2,948 ads in total in the Meta Ad Library.

What kind of ads does Which? run?

Which?'s active ads are 92% image (2,704), 8% video (244), 0% carousel (1).

Who does Which? target with its ads?

Based on the reach Meta reports for its ads, Which? reaches mostly women aged 65+ in the United Kingdom.

How often does Which? launch new ads?

Which? has been advertising on Meta since May 2021. It launched 233 new ads in Oct 2026.

What is Which?'s most used ad headline?

"Which? The answer you can trust" — used on 224 ads.

Where do Which?'s ads send people?

Most Which? ads link to which.co.uk. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Which??

Brands with similar ads include Cancer Research UK, World Food Programme, Blood Cancer UK, St Mungo's, UNFPA.

What hooks does Which? use in its ads?

Which?'s most-seen ads open with lines like "We believe Apple has been ripping people off since 2018 with overpriced iCloud fees.", "‘Safety is our top priority.’", "Delving into the world of diet and nutrition doesn’t have to be a recipe for confusion.".

Where can I watch Which?'s video ads and commercials?

This page lists Which?'s most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Which? ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Which? ads

Facebook & Instagram ad library

302 live nowwhich.co.ukUpdated Oct 31, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Which? has run 2,948 Facebook and Instagram ads since May 2021, and 302 are live right now. Its active ads are 92% image, 8% video, 0% carousel, and 3 run as partnership ads with creators. They reach mostly women aged 65+ in the United Kingdom. Most of them send traffic to which.co.uk. Across all ads, Meta reports about 71M reach.

Total ads: 2,948
Live now: 302
Video share: 8%
Partnership ads: 3
Top market: UK
Advertising since: May 2021

2,948 ads · most seen first

Which? ad hooks

The opening line of each of Which?'s most-seen video and image ads.

01We believe Apple has been ripping people off since 2018 with overpriced iCloud fees.
02‘Safety is our top priority.’
03Delving into the world of diet and nutrition doesn’t have to be a recipe for confusion.
04Whether it’s an expensive mattress or a ‘miracle’ supplement, sleep (or lack of it) is big business.
05Use our free advice to see how much money you’re likely to need for the lifestyle you want when you stop working.
06There are countless health and beauty products out there making bold claims.
07🚨 The travel and home insurance markets are broken and we are paying the price.
08We test LED masks for 6 weeks and analyse facial scans with dermatologists, so you know what really works.

Which? ad headlines

Headline	Ads	Longest run
Which? The answer you can trust	224	12d
50% off our digital annual subscription	168	23d
Up to 30% off wills	150	36d
Wills made easy online	136	273d
From £5 a month	122	27d
W? Intro offer	115	17d
Up to 50% off	110	25d
50% off today	110	14d
The power in you	107	81d
From £8.99 a month	105	87d

Longest-running Which? ad copy

Ad copy	Ads	Longest run
A letter of wishes goes with your will to make difficult times a little easier. Write your will and letter of wishes together today.	4	512d
Discover the best robot vacuums tested by Which?. Smart, reliable, and perfect for keeping your home spotless. Find your ideal model today.	50	325d
In the market for a new pocket sprung, memory foam or hybrid mattress? We’ve been testing mattresses for more than 50 years in pursuit of the perfect night’s sleep.	32	303d
Use the monthly tips from our experts to breathe new life into your outside spaces.	2	302d
Breathe new life into your outside spaces. Sign up for our Gardening newsletter, it's free monthly	2	301d
We uncover the comfiest, dreamiest sleep products - so you wake up refreshed, not restless.	12	300d
We test hobs so you don’t get stuck with a slow boil or a weak flame. From speedy searing to gentle simmering—we’ve got the results that’ll heat up your cooking game.	12	299d
We’ve all bought a gadget we regret. Save time, money and hassle by checking our expert-approved picks first. No jargon. No bias. Just brilliant tech.	16	299d
A new home is exciting...but it can be overwhelming. Which? helps you make the right choices, from setting up your kitchen to keeping your home safe.	20	299d
Planning a new kitchen? Start with the facts. We break down real costs across brands, styles, and finishes—so you don’t blow your budget before the oven’s in.	18	298d

Which? landing pages

https://www.which.co.uk/430 ads · 15%
http://fb.me/133 ads · 5%
https://signup.which.co.uk/which-gift-subscriptions85 ads · 3%
https://legalservice.which.co.uk/join/whichlegaladviceservice/64 ads · 2%
http://join.which.co.uk/join/subscribe/promo50 ads · 2%
https://legalservice.which.co.uk/join/legal-annual-30-social/43 ads · 1%
http://which.co.uk/40 ads · 1%
https://www.which.co.uk/topic/transform-your-home37 ads · 1%
https://legalservice.which.co.uk/which-legal-vs-solicitors/comparing-costs/33 ads · 1%
https://whichwills.which.co.uk/wills33 ads · 1%

Which? new ads per month

Oct 2026233
Sep 2026341
Aug 2026263
Jul 2026179
Jun 2026135
May 2026176
Apr 2026121
Mar 2026146
Feb 2026149
Jan 2026153
Dec 2025231
Nov 2025330

Which? ads FAQ

How many ads is Which? running on Facebook and Instagram?: As of Oct 2026, Which? has 302 active ads and 2,948 ads in total in the Meta Ad Library.
What kind of ads does Which? run?: Which?'s active ads are 92% image (2,704), 8% video (244), 0% carousel (1).
Who does Which? target with its ads?: Based on the reach Meta reports for its ads, Which? reaches mostly women aged 65+ in the United Kingdom.
How often does Which? launch new ads?: Which? has been advertising on Meta since May 2021. It launched 233 new ads in Oct 2026.
What is Which?'s most used ad headline?: "Which? The answer you can trust" — used on 224 ads.
Where do Which?'s ads send people?: Most Which? ads link to which.co.uk. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Which??: Brands with similar ads include Cancer Research UK, World Food Programme, Blood Cancer UK, St Mungo's, UNFPA.
What hooks does Which? use in its ads?: Which?'s most-seen ads open with lines like "We believe Apple has been ripping people off since 2018 with overpriced iCloud fees.", "‘Safety is our top priority.’", "Delving into the world of diet and nutrition doesn’t have to be a recipe for confusion.".
Where can I watch Which?'s video ads and commercials?: This page lists Which?'s most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Which? ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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