How many ads is Reformation running on Facebook and Instagram?

As of Nov 2026, Reformation has 2,126 active ads and 7,958 ads in total in the Meta Ad Library.

What kind of ads does Reformation run?

Reformation's active ads are 53% video (4,195), 47% image (3,763), 0% carousel (2).

Who does Reformation target with its ads?

Based on the reach Meta reports for its ads, Reformation reaches mostly women aged 25-34 in the United Kingdom.

How often does Reformation launch new ads?

Reformation has been advertising on Meta since May 2019. It launched 523 new ads in Oct 2026.

What is Reformation's most used ad headline?

"Shop responsibly" — used on 14,592 ads.

Where do Reformation's ads send people?

Most Reformation ads send traffic to thereformation.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Reformation?

Brands with similar ads include Shapermint, NoirVere, Parijan, Abercrombie & Fitch, Gymshark.

What hooks does Reformation use in its ads?

Reformation's most-seen ads open with lines like "Not a mini, not yet a maxi.", "Looks like someone’s happy with her purchase.", "Get yourself something nice.".

Where can I watch Reformation's video ads and commercials?

This page lists Reformation's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Reformation ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Reformation ads

Facebook & Instagram ad library

2,126 live nowthereformation.comUpdated Nov 2, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Reformation has run 7,958 Facebook and Instagram ads since May 2019, and 2,126 are live right now. Its active ads are 53% video, 47% image, 0% carousel, and 23 run as partnership ads with creators. They reach mostly women aged 25-34 in the United Kingdom. Most of them send traffic to thereformation.com. Across all ads, Meta reports about 38.4M reach.

Total ads: 7,958
Live now: 2,126
Video share: 53%
Partnership ads: 23
Top market: UK
Advertising since: May 2019

7,958 ads · most seen first

Reformation ad hooks

The opening line of each of Reformation's most-seen video and image ads.

01Not a mini, not yet a maxi.
02Looks like someone’s happy with her purchase.
03Get yourself something nice.
04If you’re into cute clothes
0530% off select styles starts now.
06Treat yourself to something nice.
07For people with high standards
08We added more things to sale.

Reformation ad headlines

Headline	Ads	Longest run
Shop responsibly	14,592	722d
The Gene Dress	3,841	261d
The Manon Dress	373	168d
The Ludo Toe Ring Strappy Flat Sandal	279	373d
The Winslow Dress	220	496d
The Cynthia High Rise Straight Long Jeans	216	250d
The Cashmere Boyfriend Sweater	214	261d
The Cynthia High Rise Straight Cropped Jeans	207	250d
The Cynthia High Rise Straight Jeans	178	250d
The Rou Knit Dress	154	75d

Longest-running Reformation ad copy

Ad copy	Ads	Longest run
Meet the Rosetta. Sustainable, fits all the essentials, and also looks like this.	1	1,169d
Forecast: Super hot.	1	1,169d
How to style Ref Jeans, as demonstrated by @jillyjaeger.	1	1,169d
Thanks, it’s Ref.	645	1,169d
Mariah called, and she said it’s time to be festive.	1	722d
It used to be sexy to tell people you were working on a novel. Shop our collection inspired by Hemingway’s Paris.	1	722d
As good as it looks.	20	722d
Accept compliments in the Esmarie Dress.	1	722d
100% recyclable, not that you’ll ever want to get rid of it. Meet The Dana Sweater.	1	722d
Fall’s here. Hypothetically. We made things for it.	1	722d

Reformation landing pages

https://www.thereformation.com/collections/basics522 ads · 7%
https://www.thereformation.com/bridal/wedding-guest-dresses462 ads · 6%
https://www.thereformation.com/products/gene-dress/0103940TWL.html309 ads · 4%
https://www.thereformation.com/products/gene-dress/0103940BEO.html285 ads · 4%
https://www.thereformation.com/collections/date-night-clothing284 ads · 4%
https://www.thereformation.com/collections/spring-edit280 ads · 4%
https://www.thereformation.com/collections/vacation-time254 ads · 3%
https://www.thereformation.com/collections/fall-essentials226 ads · 3%
https://www.thereformation.com/sweaters/cashmere-sweaters224 ads · 3%
https://www.thereformation.com/collections/romance-collection156 ads · 2%

Reformation new ads per month

Oct 2026523
Sep 2026501
Aug 2026532
Jul 2026719
Jun 2026775
May 2026949
Apr 2026578
Mar 2026314
Feb 2026581
Jan 2026296
Dec 2025342
Nov 2025511

Reformation ads FAQ

How many ads is Reformation running on Facebook and Instagram?: As of Nov 2026, Reformation has 2,126 active ads and 7,958 ads in total in the Meta Ad Library.
What kind of ads does Reformation run?: Reformation's active ads are 53% video (4,195), 47% image (3,763), 0% carousel (2).
Who does Reformation target with its ads?: Based on the reach Meta reports for its ads, Reformation reaches mostly women aged 25-34 in the United Kingdom.
How often does Reformation launch new ads?: Reformation has been advertising on Meta since May 2019. It launched 523 new ads in Oct 2026.
What is Reformation's most used ad headline?: "Shop responsibly" — used on 14,592 ads.
Where do Reformation's ads send people?: Most Reformation ads send traffic to thereformation.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Reformation?: Brands with similar ads include Shapermint, NoirVere, Parijan, Abercrombie & Fitch, Gymshark.
What hooks does Reformation use in its ads?: Reformation's most-seen ads open with lines like "Not a mini, not yet a maxi.", "Looks like someone’s happy with her purchase.", "Get yourself something nice.".
Where can I watch Reformation's video ads and commercials?: This page lists Reformation's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Reformation ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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