Under Armour ads
Facebook & Instagram ad libraryUnder Armour has run 2,753 Facebook and Instagram ads since May 2020, and 588 are live right now. Its active ads are 63% image, 30% video, 7% carousel, and 398 run as partnership ads with creators. They reach mostly men aged 25-34 in the United Kingdom. Most of them send traffic to underarmour.co.uk. Across all ads, Meta reports about 159.6M reach.
- Total ads
- 2,753
- Live now
- 588
- Video share
- 30%
- Partnership ads
- 398
- Top market
- UK
- Advertising since
- May 2020
Dynamic443d#BeTheProblem
Football's got enough heroes.
Learn More · underarmour.co.uk
Dynamic159dFor Pressure Lovers.
Heatgear Elite. Engineered to stretch. Built to outperform.
Learn More · underarmour.co.uk
Dynamic103dThis Summer. Rest Less.
Five-star luxury meets no-days-off mindset. This summer. Rest Less.
Learn More · underarmour.co.uk
Dynamic103dThis Summer. Rest Less.
It will be sunny with a chance of golf balls. This summer. Rest Less.
Learn More · underarmour.co.uk
Dynamic103dThis Summer. Rest Less.
Stay ready from practice to pool like Torres & Lopez. This summer. Rest Less.
Learn More · underarmour.co.uk
Dynamic96dThis Summer. Rest Less.
This summer your obstacle course is designed as a lobby.
Learn More · underarmour.co.uk
Dynamic96dThis Summer. Rest Less.
Wave goodbye to rest. This summer. Rest Less.
Learn More · underarmour.co.uk
Dynamic96dThis Summer. Rest Less.
It will be sunny with a chance of golf balls. This summer. Rest Less.
Learn More · underarmour.co.uk
Dynamic96dThis Summer. Rest Less.
Stay ready from practice to pool like Torres & Lopez. This summer. Rest Less.
Learn More · underarmour.co.uk
Dynamic430d#BeTheProblem
Football's got enough heroes.
Learn More · underarmour.co.uk
Dynamic430d#BeTheProblem
Football's got enough heroes.
Learn More · underarmour.co.uk
Dynamic95dRest Less. Recover more.
Rest Less. Recover more.
Learn More · underarmour.co.uk
Dynamic440d#BeTheProblem
Football's got enough heroes.
Learn More · underarmour.co.uk
Dynamic430d#BeTheProblem
Football's got enough heroes.
Learn More · underarmour.co.uk
- Dynamic412d
#BeTheProblem
Football's got enough heroes.
Learn More · underarmour.co.uk
Video83dWe clean up pretty nice 🤷🏽♂️
Learn more · underarmour.co.uk
- Dynamic412d
#BeTheProblem
Football's got enough heroes.
Learn More · underarmour.co.uk
- Dynamic412d
#BeTheProblem
Football's got enough heroes.
Learn More · underarmour.co.uk
Video83dThis is what he brings to the table 😭 @underarmour #Restless #ad
Learn more · underarmour.co.uk
Dynamic163dFor Pressure Lovers.
Heatgear Elite. Engineered to stretch. Built to outperform.
Learn More · underarmour.co.uk
- Dynamic163d
For Pressure Lovers.
Heatgear Elite. Engineered to stretch. Built to outperform.
Learn More · underarmour.co.uk
Dynamic440d#BeTheProblem
Football's got enough heroes.
Learn More · underarmour.co.uk
Dynamic409d#BeTheProblem
Every artist has their critics. Football’s got enough heroes.
Learn More · underarmour.co.uk
Video226dBusy days. Marathon training. Still making time to test the Velociti Elite 3 at the @underarmour Battersea trial event Some opportunities are worth showing up…
Learn more · underarmour.co.uk
Under Armour ad hooks
The opening line of each of Under Armour's most-seen video and image ads.
- 01Football's got enough heroes.
- 02Heatgear Elite.
- 03Five-star luxury meets no-days-off mindset.
- 04It will be sunny with a chance of golf balls.
- 05Stay ready from practice to pool like Torres & Lopez.
- 06This summer your obstacle course is designed as a lobby.
- 07Wave goodbye to rest.
- 08We clean up pretty nice 🤷🏽
Under Armour ad headlines
| Headline | Ads | Longest run |
|---|---|---|
| Shop at UA.co.uk | 1,041 | 23d |
| UA HALO RACER | 815 | 23d |
| Under Armour | 781 | 29d |
| HALO Collection: Running & Training Performance Wear | Under Armour UK | 738 | 12d |
| Own the Year. Start Now. | 653 | 164d |
| UA HALO RUNNER | 635 | 23d |
| UA Ozsee Sackpack | 514 | 215d |
| UA HALO COLLECTION | 500 | 26d |
| This Summer. Rest Less. | 422 | 41d |
| UA Performance Men's 3" Wristband - 2-Pack | 393 | 215d |
Longest-running Under Armour ad copy
| Ad copy | Ads | Longest run |
|---|---|---|
| Ready to crush your goals? 💪 Get in gear with Under Armour. | 433 | 215d |
| Tried, tested and true. Our gear is ready to take on your toughest workouts. 🏋️ | 428 | 215d |
| Gear up, practice hard. 🏋️ Free Shipping & Free Returns. | 427 | 215d |
| Get the most out of every day this year with brand new gear that will help you to keep showing up. | 845 | 215d |
| UA’s most innovative summer hat just landed at Factory House. Get yours now before summer starts. | 11 | 158d |
| No Weigh Lite is our most compact option. It fits all your daily gear for class and practice. | 8 | 111d |
| HeatGear® pulls heat away, quickly wicks sweat, and stretches with you so you can push harder through every set. | 8 | 109d |
| UA HeatGear. For when it's hot. 🔥 | 6 | 101d |
| FREE SHIPPING AVAILABLE + FREE RETURNS. Everything here is built to perform. Gear up & get ready to put in the work. | 198 | 97d |
| FREE SHIPPING AVAILABLE + FREE RETURNS. This gear won’t be around much longer. Stock up at UA Outlet. | 204 | 88d |
Under Armour landing pages
- https://www.underarmour.co.uk/en-gb/t/collections-halo-clp/490 ads · 18%
- https://www.underarmour.com/en-us/91 ads · 3%
- https://www.underarmour.co.uk/en-gb/t/heatgear-elite/62 ads · 2%
- https://www.underarmour.co.uk/en-gb/t/restless/59 ads · 2%
- https://www.underarmour.co.uk/en-gb/t/shadow/52 ads · 2%
- https://www.underarmour.co.uk/en-gb/c/collections/restless/51 ads · 2%
- https://www.underarmour.co.uk/en-gb/c/black-friday/39 ads · 1%
- http://underarmour.com/en-us/c/fleece-collection/37 ads · 1%
- https://www.underarmour.com/en-us/c/fleece-collection/mens/33 ads · 1%
- https://www.underarmour.co.uk/en-gb/t/explore/baselayer/33 ads · 1%
Under Armour new ads per month
- Oct 2026379
- Sep 2026107
- Aug 2026292
- Jul 202674
- Jun 202689
- May 202694
- Apr 2026129
- Mar 2026176
- Feb 202654
- Jan 2026158
- Dec 2025168
- Nov 2025338
Under Armour ads FAQ
- How many ads is Under Armour running on Facebook and Instagram?
- As of Nov 2026, Under Armour has 588 active ads and 2,753 ads in total in the Meta Ad Library.
- What kind of ads does Under Armour run?
- Under Armour's active ads are 63% image (1,822), 30% video (876), 7% carousel (201).
- Who does Under Armour target with its ads?
- Based on the reach Meta reports for its ads, Under Armour reaches mostly men aged 25-34 in the United Kingdom.
- How often does Under Armour launch new ads?
- Under Armour has been advertising on Meta since May 2020. It launched 379 new ads in Oct 2026.
- What is Under Armour's most used ad headline?
- "Shop at UA.co.uk" — used on 1,041 ads.
- Where do Under Armour's ads send people?
- Most Under Armour ads link to underarmour.co.uk. The landing pages section above lists every destination by how many ads use it.
- Which brands advertise like Under Armour?
- Brands with similar ads include Abercrombie & Fitch, Gymshark, UNIQLO Europe (113604454559814), BOSS, Pawaviva Furry.
- What hooks does Under Armour use in its ads?
- Under Armour's most-seen ads open with lines like "Football's got enough heroes.", "Heatgear Elite.", "Five-star luxury meets no-days-off mindset.".
- Where can I watch Under Armour's video ads and commercials?
- This page lists Under Armour's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
- Where does this Under Armour ad data come from?
- From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.
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