Ray-Ban ads
Facebook & Instagram ad libraryRay-Ban has run 512 Facebook and Instagram ads since May 2025, and 165 are live right now. Its active ads are 90% image, 7% video, 4% carousel. They reach mostly men aged 35-44 in the United Kingdom. Most of them send traffic to ray-ban.com. Across all ads, Meta reports about 72.3M reach.
- Total ads
- 512
- Live now
- 165
- Video share
- 7%
- Top market
- UK
- Advertising since
- May 2025
Carousel467dFree eye test at your nearest Ray-Ban store
Get back to business with a free eye test. We know you’re busy, so find your nearest Ray-Ban store and select a time slot that works for you. Get your eyes…
Get Directions · fb.com
Image426dTHE ROUND
Retro round gold metal eyeglasses with havana detailing.
Learn more · ray-ban.com
Carousel167dFree eye test at your nearest Ray-Ban store
Get back to business with a free eye test. We know you’re busy, so find your nearest Ray-Ban store and select a time slot that works for you. Get your eyes…
Get Directions · fb.com
- Dynamic186d
OWN THE HORIZON
For the pioneers of the world. Draw your own map with the Aviator Capsule.
Learn More · ray-ban.com
Image181dAVIATOR
This Aviator evolves the classic metal icon with washed lenses.
Learn more · ray-ban.com
Image426dTHE OVAL
Sleek gold metal oval frames bring classic style to a timeless shape.
Learn more · ray-ban.com
Carousel13dFree eye test at your nearest Ray-Ban store
Get back to business with a free eye test. We know you’re busy, so find your nearest Ray-Ban store and select a time slot that works for you. Get your eyes…
Get Directions · fb.com
Catalog318dCustom Ray-Ban Frank Unisex Sunglasses
Choose your favourite style and shop now at the official Ray-Ban website.
Shop Now · ray-ban.com
- Dynamic244d
THE METAL COLLECTION BY A$AP ROCKY
A$AP Rocky for Ray-Ban. See his vision in the new Metal Collection.
Learn More · ray-ban.com
Image426dTHE OVAL
Sleek gold metal oval frames bring classic style to a timeless shape.
Learn more · ray-ban.com
Carousel167dBook a free eye test online
Get back to business with a free eye test. We know you’re busy, so to maximize your time with our store team, you can book an appointment online before you…
Book Now · stores.ray-ban.com
- Dynamic244d
THE METAL COLLECTION BY A$AP ROCKY
A$AP Rocky, Ray-Ban Creative Director, presents the new Metal Collection and his evolving vision on culture and ownership.
Learn More · ray-ban.com
Catalog318dCustom Ray-Ban Wayfarer Ease Unisex Sunglasses
Choose your favourite style and shop now at the official Ray-Ban website.
Shop Now · ray-ban.com
Image236dA bold, sharp rectangle frame. Rocky's take on the metal optical, bridging the gap between heritage and a new story.
Learn more · ray-ban.com
- Dynamic433d
THE ROUND
Minimalist or maximalist, your choice. Make the Round your story.
Learn More · ray-ban.com
Image236dA$AP Rocky, Ray-Ban Creative Director, presents the new Metal Collection and his evolving vision on culture and ownership.
Learn more · ray-ban.com
Image236dThe confident oval. A timeless shape from Rocky’s debut metal collection, it’s the beginning of a new style story.
Learn more · ray-ban.com
Catalog459dCustom Ray-Ban Meteor Unisex Sunglasses
Choose your favourite style and shop now at the official Ray-Ban website.
Shop Now · ray-ban.com
Carousel467dBook a free eye test online
Get back to business with a free eye test. We know you’re busy, so to maximize your time with our store team, you can book an appointment online before you…
Book Now · stores.ray-ban.com
Image426dTHE ROUND
Retro round gold metal eyeglasses with havana detailing.
Learn more · ray-ban.com
Catalog482dCustom Ray-Ban New Aviator Unisex Sunglasses
Choose your favourite style and shop now at the official Ray-Ban website.
Shop Now · ray-ban.com
Catalog247dCustom Ray-Ban New Aviator Unisex Sunglasses
Choose your favourite style and shop now at the official Ray-Ban website.
Shop Now · ray-ban.com
Dynamic467dRay-Ban® Wayfarer Folding
The iconic Wayfarer gets a modern, portable update. Shop the limited edition, online only.
Shop Now · ray-ban.com
Image181dCATS 5000
Injected pilot shape frame with washed lenses.
Learn more · ray-ban.com
Ray-Ban ad hooks
The opening line of each of Ray-Ban's most-seen video and image ads.
- 01Get back to business with a free eye test.
- 02Retro round gold metal eyeglasses with havana detailing.
- 03For the pioneers of the world.
- 04This Aviator evolves the classic metal icon with washed lenses.
- 05Sleek gold metal oval frames bring classic style to a timeless shape.
- 06Choose your favourite style and shop now at the official Ray-Ban website.
- 07A$AP Rocky for Ray-Ban.
- 08A$AP Rocky, Ray-Ban Creative Director, presents the new Metal Collection and his evolving vision on culture and ownership.
Ray-Ban ad headlines
| Headline | Ads | Longest run |
|---|---|---|
| Ray-Ban Black Friday | 114 | 11d |
| Ray-Ban | 99 | 181d |
| A$AP Rocky | 84 | 255d |
| Early Black Friday | 78 | 4d |
| eyeglasses children rb1592 optics kids prescription | 75 | 94d |
| eyeglasses raimond optics prescription | 72 | 94d |
| sunglasses round metal legend gold | 70 | 94d |
| eyeglasses rb7025 optics prescription | 70 | 54d |
| eyeglasses rb6375 optics | 70 | 74d |
| sunglasses aviator large metal | 61 | 94d |
Longest-running Ray-Ban ad copy
| Ad copy | Ads | Longest run |
|---|---|---|
| Extra 10% off Prescription Lenses With Ray-Ban Meta AI Prescription Glasses at Ray-Ban.com | 3 | 482d |
| Shop now Round Metal with Transitions® lenses that combines iconic style in all light conditions. | 22 | 454d |
| Choose Transitions® lenses and build your perfect pair of prescription glasses. | 24 | 454d |
| From the intellectual to the eccentric, Round tells the stories of many. Discover yours. | 63 | 353d |
| Choose your favourite style and shop now at the official Ray-Ban website. | 102 | 318d |
| A$AP Rocky's new Metal collection has just dropped, featuring bold and rimless styles. | 52 | 255d |
| Buying Ray-Ban Prescription Glasses online is simple. Choose your iconic frames and add your prescription in just a few clicks! | 4 | 248d |
| Upload your prescription online in just a few click and upgrade your look with our latest styles! | 32 | 222d |
| Enjoy 40% off prescription lenses with any sun or eyeglasses purchase. | 6 | 208d |
| Explore the complete Ray-Ban catalog and find your perfect pair with our virtual try-on! | 42 | 208d |
Ray-Ban landing pages
- https://www.ray-ban.com/uk/sunglasses/view-all50 ads · 10%
- https://www.ray-ban.com/uk/ray-ban-meta-ai-glasses25 ads · 5%
- https://www.ray-ban.com/usa/sunglasses/asap-rocky-collection16 ads · 3%
- https://cat.eu.criteo.com/delivery/ckwca.aspx?r=https%3a%2f%2fwww.ray-ban.com%2fuk%2feyeglasses%2fRX5431raimondoptics-transparentfantasyblue%26grey%2f8056262274989&rs=1-jg2NkOvGv8Yx1PzYcioo3hfplqKLJHUZD2rd6B1GH70&r_he=-1064574643452401934&no_cat15 ads · 3%
- https://cat.eu.criteo.com/delivery/ckwca.aspx?r=https%3a%2f%2fwww.ray-ban.com%2fuk%2feyeglasses%2fRX7025rb7025optics-black%2f8053672496833&rs=1-bLXykRVyz12rcMyAp6cnBDFoQW4p4aQHNNMnSc2tj0M&r_he=-1080269116004205755&no_cat15 ads · 3%
- https://www.ray-ban.com/uk/c/subscription14 ads · 3%
- https://www.ray-ban.com/usa/prescription-glasses14 ads · 3%
- https://www.ray-ban.com/uk/sunglasses/asap-rocky-collection13 ads · 3%
- https://cat.eu.criteo.com/delivery/ckwca.aspx?r=https%3a%2f%2fwww.ray-ban.com%2fuk%2fsunglasses%2fRB3447MALEroundmetallegendgold-gold%2f8056597197502&rs=1-fVyKGFdgUwfHWSHv7x-eRz_deVbQQDw-KGDup9lL9lQ&r_he=-1015690192235064453&cat=48166618411 ads · 2%
- https://www.ray-ban.com/usa/eyeglasses/icons10 ads · 2%
Ray-Ban new ads per month
- Oct 20267
- Sep 202619
- Aug 202625
- Jul 202647
- Jun 202628
- May 202638
- Apr 202631
- Mar 202644
- Feb 202623
- Jan 202611
- Dec 202514
- Nov 2025148
Ray-Ban ads FAQ
- How many ads is Ray-Ban running on Facebook and Instagram?
- As of Nov 2026, Ray-Ban has 165 active ads and 512 ads in total in the Meta Ad Library.
- What kind of ads does Ray-Ban run?
- Ray-Ban's active ads are 90% image (477), 7% video (35), 4% carousel (20).
- Who does Ray-Ban target with its ads?
- Based on the reach Meta reports for its ads, Ray-Ban reaches mostly men aged 35-44 in the United Kingdom.
- How often does Ray-Ban launch new ads?
- Ray-Ban has been advertising on Meta since May 2025. It launched 7 new ads in Oct 2026.
- What is Ray-Ban's most used ad headline?
- "Ray-Ban Black Friday" — used on 114 ads.
- Where do Ray-Ban's ads send people?
- Most Ray-Ban ads link to ray-ban.com. The landing pages section above lists every destination by how many ads use it.
- Which brands advertise like Ray-Ban?
- Brands with similar ads include Polaroid Eyewear, Firmoo UK, Circulrco, SAINT Eyewear, Shevoke.
- What hooks does Ray-Ban use in its ads?
- Ray-Ban's most-seen ads open with lines like "Get back to business with a free eye test.", "Retro round gold metal eyeglasses with havana detailing.", "For the pioneers of the world.".
- Where can I watch Ray-Ban's video ads and commercials?
- This page lists Ray-Ban's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
- Where does this Ray-Ban ad data come from?
- From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.
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