How many ads is Apple running on Facebook and Instagram?

As of Nov 2026, Apple has 238 active ads and 3,852 ads in total in the Meta Ad Library.

What kind of ads does Apple run?

Apple's active ads are 58% video (2,264), 40% image (1,588), 2% carousel (85).

Who does Apple target with its ads?

Based on the reach Meta reports for its ads, Apple reaches mostly men aged 25-34 in the United Kingdom.

How often does Apple launch new ads?

Apple has been advertising on Meta since Sep 2025. It launched 236 new ads in Oct 2026.

Where do Apple's ads send people?

Most Apple ads send traffic to apple.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Apple?

Brands with similar ads include smol, Ffern, The Ridge, SumUp, Mous.

What hooks does Apple use in its ads?

Apple's most-seen ads open with lines like "With a new Health Sensing System.", "Featuring long battery life, next-level performance and our first-ever variable aperture for better low-light photography and greater…", "Upgrade to iPhone 18 Pro.".

Where can I watch Apple's video ads and commercials?

This page lists Apple's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Apple ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Apple ads

Facebook & Instagram ad library

238 live nowapple.comUpdated Nov 2, 2026

Meta Ad Library Logo & colors

Apple has run 3,852 Facebook and Instagram ads since Sep 2025, and 238 are live right now. Its active ads are 58% video, 40% image, 2% carousel, and 144 run as partnership ads with creators. They reach mostly men aged 25-34 in the United Kingdom. Most of them send traffic to apple.com. Across all ads, Meta reports about 67.8M reach.

Total ads: 3,852
Live now: 238
Video share: 58%
Partnership ads: 144
Top market: UK
Advertising since: Sep 2025

3,852 ads · most seen first

Apple ad hooks

The opening line of each of Apple's most-seen video and image ads.

01With a new Health Sensing System.
02Featuring long battery life, next-level performance and our first-ever variable aperture for better low-light photography and greater…
03Upgrade to iPhone 18 Pro.
04Your heart tells the story of your health.
05Upgrade to iPhone 18 Pro from £744 after trade-in for the fastest chip and first variable aperture in an iPhone.
06Students, get education savings plus an £80 gift card.
07Now with a personalised readiness score.
08Upgrade to iPhone 18 Pro for the ultimate performance and camera of any iPhone.

Apple ad headlines

Headline	Ads	Longest run
Apple	648	93d
Buy Apple Gift Cards	140	19d
Gift them a great school year.	108	19d
Try Apple One free.*	84	84d
Give something special.	77	26d
Shop gifts under £150.	72	25d
Uni, sorted. At Apple.	72	29d
Meet the latest generation.	66	92d
Amazing Mac. Surprising price.	60	19d
Buy Apple Watch Series 11	57	46d

Longest-running Apple ad copy

Ad copy	Ads	Longest run
Safari. A browser that protects your privacy.	27	109d
Shop iPhone 17, iPhone Air and iPhone 17 Pro at Apple.	126	93d
Switch to iPhone 17 Pro for a new unibody design, delivering exceptional pro capability.	4	92d
Upgrade to iPhone 17 Pro for a new unibody design, delivering exceptional pro capability.	8	92d
Switch to iPhone 17 Pro for non-stop speed and reliability. A19 Pro chip stays cool so you can do more without slowing down.	4	90d
Switch to iPhone 17 Pro with Center Stage front camera, effortlessly zoom and rotate for perfect group selfies, every time.	6	90d
Upgrade to any model in the new iPhone lineup with low monthly payments.	6	88d
Explore trade-in and financing options on the latest iPhone models.	22	88d
Get millions of songs, Apple Original shows and movies, 200+ games, and more, for one low monthly price.	99	84d
Get Apple Original shows and movies, millions of songs, 200+ games, and more, for one low monthly price.	9	83d

Apple landing pages

https://www.apple.com/uk/shop/buy-giftcard/giftcard?CID=svc-uk-soc-omd-gcd129 ads · 3%
https://www.apple.com/uk/shop/buy-giftcard/giftcard53 ads · 1%
https://learn.wallet.apple/id?cid=idd-410-us-soc-pdso-g25-0036-000324 ads · 1%
https://learn.wallet.apple/id?cid=idd-410-us-soc-pdso-g40-0036-000314 ads · 0%
https://www.apple.com/uk/shop/go/product/MC2V4ZM/A14 ads · 0%
https://www.apple.com/uk/shop/go/product/MJRR4QN/A12 ads · 0%
https://www.apple.com/uk/shop/go/product/MJXR4QN/A11 ads · 0%
https://www.apple.com/uk/shop/go/product/MGFX4ZM/A10 ads · 0%
https://www.apple.com/uk/shop/go/product/MJRP4QN/A10 ads · 0%
https://www.apple.com/uk/shop/go/product/MCA04KN/A9 ads · 0%

Apple new ads per month

Oct 2026236
Sep 2026484
Aug 2026346
Jul 2026334
Jun 2026575
May 2026289
Apr 2026155
Mar 2026398
Feb 2026103
Jan 2026118
Dec 2025331
Nov 2025309

Apple ads FAQ

How many ads is Apple running on Facebook and Instagram?: As of Nov 2026, Apple has 238 active ads and 3,852 ads in total in the Meta Ad Library.
What kind of ads does Apple run?: Apple's active ads are 58% video (2,264), 40% image (1,588), 2% carousel (85).
Who does Apple target with its ads?: Based on the reach Meta reports for its ads, Apple reaches mostly men aged 25-34 in the United Kingdom.
How often does Apple launch new ads?: Apple has been advertising on Meta since Sep 2025. It launched 236 new ads in Oct 2026.
What is Apple's most used ad headline?: "Apple" — used on 648 ads.
Where do Apple's ads send people?: Most Apple ads send traffic to apple.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Apple?: Brands with similar ads include smol, Ffern, The Ridge, SumUp, Mous.
What hooks does Apple use in its ads?: Apple's most-seen ads open with lines like "With a new Health Sensing System.", "Featuring long battery life, next-level performance and our first-ever variable aperture for better low-light photography and greater…", "Upgrade to iPhone 18 Pro.".
Where can I watch Apple's video ads and commercials?: This page lists Apple's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Apple ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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