How many ads is SumUp running on Facebook and Instagram?

As of Oct 2026, SumUp has 125 active ads and 4,034 ads in total in the Meta Ad Library.

What kind of ads does SumUp run?

SumUp's active ads are 73% image (2,954), 27% video (1,080), 1% carousel (37).

Who does SumUp target with its ads?

Based on the reach Meta reports for its ads, SumUp reaches mostly men aged 35-44 in the United Kingdom.

How often does SumUp launch new ads?

SumUp has been advertising on Meta since Nov 2023. It launched 195 new ads in Oct 2026.

What is SumUp's most used ad headline?

"Unbeatable transaction fees" — used on 861 ads.

Where do SumUp's ads send people?

Most SumUp ads link to sumup.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like SumUp?

Brands with similar ads include Square, Revolut, Monzo, Expert Market, Simply Business.

What hooks does SumUp use in its ads?

SumUp's most-seen ads open with lines like "The future of payments is in your pocket!", "Instantly accept contactless payments with just your iPhone and the free SumUp app.", "Black Friday's here with our biggest deal yet!".

Where can I watch SumUp's video ads and commercials?

This page lists SumUp's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this SumUp ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

SumUp ads

Facebook & Instagram ad library

125 live nowsumup.comUpdated Oct 31, 2026

Meta Ad Library Logo & colors Analyze in AdManage

SumUp has run 4,034 Facebook and Instagram ads since Nov 2023, and 125 are live right now. Its active ads are 73% image, 27% video, 1% carousel, and 11 run as partnership ads with creators. They reach mostly men aged 35-44 in the United Kingdom. Most of them send traffic to sumup.com. Across all ads, Meta reports about 71.9M reach.

Total ads: 4,034
Live now: 125
Video share: 27%
Partnership ads: 11
Top market: UK
Advertising since: Nov 2023

4,034 ads · most seen first

SumUp ad hooks

The opening line of each of SumUp's most-seen video and image ads.

01The future of payments is in your pocket!
02Instantly accept contactless payments with just your iPhone and the free SumUp app.
03Black Friday's here with our biggest deal yet!
04More control.
05Everything you need to take orders and payments, in one sleek device.
06Behind every business is an unofficial team
07Meet Vlad, the owner of @kolo.coffeeshop.
08Stop juggling orders across systems.

SumUp ad headlines

Headline	Ads	Longest run
Unbeatable transaction fees	861	116d
Low prices, low fees	792	22d
SumUp POS for £1	752	40d
Talk to our team	681	157d
Get an offer	438	19d
Fast payments, low fees	420	81d
Contact our sales team	402	48d
Get SumUp Register	285	74d
SumUp products for less	282	20d
99% off SumUp POS	280	84d

Longest-running SumUp ad copy

Ad copy	Ads	Longest run
Kontaktlösa betalningar med din iPhone med Tap to Pay på iPhone och SumUp-appen. Registrera dig idag, helt kostnadsfritt.	1	702d
Nehmen Sie mit Tap to Pay auf dem iPhone und der SumUp App kontaktlose Zahlungen direkt mit dem iPhone vor. Jetzt kostenlos anmelden.	1	702d
Entra in SumUp come Consulente di vendita: approfitta di orari e sede di lavoro flessibili e provvigioni illimitate.	1	702d
0 % Transaktionsgebühren für Zahlungen bis 10 €. ✅ 7-Tage Testversion ✅ 50 % Rabatt auf Kartenterminals ✅ Jederzeit kündbar	1	702d
Instantly accept contactless payments with just your iPhone and the free SumUp app. No hardware needed	1	635d
With POS by SumUp, checkout has never been easier. ✅ Easy-to-use software ✅ Simple order and payment acceptance ✅ Easy-to-read reports with advanced data Book a free demo now.	1	635d
You have a personalised Cash Advance Offer in the App. Request it now to gain fast access to extra working capital.	179	542d
The future of retail tech is here and it’s all about smarter, faster, more flexible POS systems. In 2026 and beyond, AI‑powered insights, cloud‑based tools, and seamless omnichannel integration will help small businesses make better…	1	182d
Say hello to the latest addition to the SumUp family: Solo Lite Card Reader! 🚀 Designed specifically for busy businesses like yours, Solo Lite removes the fuss so you can focus on growing your business and serving your customers. 🤝…	1	158d
Build the perfect till for your business 🤝 Simple tools and transparent pricing with SumUp.	591	157d

SumUp landing pages

https://www.sumup.com/en-gb/payment-solutions-made-simple/677 ads · 38%
https://www.sumup.com/en-gb/its-not-all-up-to-you/192 ads · 11%
http://itunes.apple.com/app/id514879214112 ads · 6%
https://www.sumup.com/en-gb/pos/om/78 ads · 4%
https://app.appsflyer.com/id514879214?pid=metaweb_int&c={{campaign.name}}&af_siteid={{site_source_name}}&af_c_id={{campaign.id}}&af_adset={{adset.name}}&af_adset_id={{adset.id}}&af_ad={{ad.name}}&af_ad_id={{ad.id}}&af_click_lookback=7d77 ads · 4%
https://www.sumup.com/en-gb/point-of-sale-overview/sumup-pos/73 ads · 4%
https://www.sumup.com/en-gb/bookings/58 ads · 3%
https://www.sumup.com/en-gb/terminal-card-reader/54 ads · 3%
https://www.sumup.com/en-gb/tap-to-pay/om/50 ads · 3%
https://www.sumup.com/en-gb/tap-to-pay/47 ads · 3%

SumUp new ads per month

Oct 2026195
Sep 2026208
Aug 2026342
Jul 2026276
Jun 2026383
May 2026525
Apr 2026430
Mar 202695
Feb 2026185
Jan 2026219
Dec 2025120
Nov 2025207

SumUp ads FAQ

How many ads is SumUp running on Facebook and Instagram?: As of Oct 2026, SumUp has 125 active ads and 4,034 ads in total in the Meta Ad Library.
What kind of ads does SumUp run?: SumUp's active ads are 73% image (2,954), 27% video (1,080), 1% carousel (37).
Who does SumUp target with its ads?: Based on the reach Meta reports for its ads, SumUp reaches mostly men aged 35-44 in the United Kingdom.
How often does SumUp launch new ads?: SumUp has been advertising on Meta since Nov 2023. It launched 195 new ads in Oct 2026.
What is SumUp's most used ad headline?: "Unbeatable transaction fees" — used on 861 ads.
Where do SumUp's ads send people?: Most SumUp ads link to sumup.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like SumUp?: Brands with similar ads include Square, Revolut, Monzo, Expert Market, Simply Business.
What hooks does SumUp use in its ads?: SumUp's most-seen ads open with lines like "The future of payments is in your pocket!", "Instantly accept contactless payments with just your iPhone and the free SumUp app.", "Black Friday's here with our biggest deal yet!".
Where can I watch SumUp's video ads and commercials?: This page lists SumUp's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this SumUp ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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