How many ads is smol running on Facebook and Instagram?

As of Oct 2026, smol has 443 active ads and 3,256 ads in total in the Meta Ad Library.

What kind of ads does smol run?

smol's active ads are 72% video (2,343), 28% image (913), 0% carousel (7).

Who does smol target with its ads?

Based on the reach Meta reports for its ads, smol reaches mostly women aged 35-44 in the United Kingdom.

How often does smol launch new ads?

smol has been advertising on Meta since Jan 2021. It launched 913 new ads in Oct 2026.

What is smol's most used ad headline?

"Get the Full smol Experience for Just £5 — Over 40% Off! ✨" — used on 683 ads.

Where do smol's ads send people?

Most smol ads link to smol.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like smol?

Brands with similar ads include Earth Breeze, Bower Collective, Purdy & Figg, housen3tohomeof3, Lucent Globe.

What hooks does smol use in its ads?

smol's most-seen ads open with lines like "smol 3 in 1 dishwasher tablets could be the easiest, planet-friendliest way to clean dishes 🙌 No wonder they’re award-winning 🏆 See what…", "When you find something better for you and the planet, you tell everyone.", "Clean plates, cleaner planet.".

Where can I watch smol's video ads and commercials?

This page lists smol's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this smol ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

smol ads

Facebook & Instagram ad library

443 live nowsmol.comUpdated Oct 31, 2026

Meta Ad Library Logo & colors Analyze in AdManage

smol has run 3,256 Facebook and Instagram ads since Jan 2021, and 443 are live right now. Its active ads are 72% video, 28% image, 0% carousel, and 470 run as partnership ads with creators. They reach mostly women aged 35-44 in the United Kingdom. Most of them send traffic to smol.com. Across all ads, Meta reports about 252.8M reach.

Total ads: 3,256
Live now: 443
Video share: 72%
Partnership ads: 470
Top market: UK
Advertising since: Jan 2021

3,256 ads · most seen first

smol ad hooks

The opening line of each of smol's most-seen video and image ads.

01smol 3 in 1 dishwasher tablets could be the easiest, planet-friendliest way to clean dishes 🙌 No wonder they’re award-winning 🏆 See what…
02When you find something better for you and the planet, you tell everyone.
03Clean plates, cleaner planet.
04One smol change = BIG impact.
05You don’t have to do everything to help the planet.
06✨🌿 Just £5 for smol essentials bundle (+P&P).
07Saving the planet doesn’t have to be hard.
08dishwasher tablets.

smol ad headlines

Headline	Ads	Longest run
Get the Full smol Experience for Just £5 — Over 40% Off! ✨	683	88d
Deep Down Clean, Amazing Smells & Better for the Planet? That's smol. 🌍	639	76d
Order yours today!	579	382d
Try smol FREE Today! 🏆	413	74d
Try for FREE today!	282	1,228d
Get started today!	172	34d
The Easiest, Planet-Friendliest Dish Clean — Try smol FREE Today! 🏆	141	75d
Foam & Fabulous — Upgrade Your Handwash Game with smol 🎉	113	50d
Learn more at smol.com	95	168d
Find out more at smol.com	71	256d

Longest-running smol ad copy

Ad copy	Ads	Longest run
"Cruelty-free, plastic-free, recyclable packaging, good for septic tanks, cheaper than other brands, delivered to my door and works as well if not better than leading brands. Sso many reasons why I love smol and will always be a customer!"	1	1,228d
"I am converted. Smell is amazing, incredibly clean. I use so much less than I used to too and spend so much less. I don't even use conditioner anymore because it smells just right. No stress about shopping for products either. Everyone…	2	1,228d
laundry capsules. posted. 💚 wave goodbye to bulky boxes 👋 & join thousands of others switching to our eco-effective laundry capsules 🙌 Try for FREE today!	4	1,228d
"These products are excellent, I tell absolutely everyone about them! We use the laundry pods, softener, dishwashing liquid, multipurpose spray and the dishwashing tablets. I also have the storage tins, so easy and neat. The products…	2	1,033d
Today I used my new non-bio washing tablets and fabric conditioner from Smol - and honestly, they smell amazing 😍 I probably got a bit carried away with the fabric conditioner but I couldn't help myself! The fragrance is incredible and I…	4	494d
✨ Spend a morning with me ✨Starting the day fresh with my new @smolproducts essentials bundle 🌿💧🧼 Refillable foaming hand wash🌟 Multi-purpose cleaner👕 Laundry capsules🍽️ Dishwasher tabletsI love how everything comes in plastic-free…	1	398d
it’s a refill revolution in the kitchen ✅ with smol multi purpose spray 🧡 👊 powerful degreasing action ✨ deep down clean to match the big brands 👋 wave goodbye to single-use plastic 🚀 quick dissolving tablets with a sweet orange scent…	21	382d
✨ Smol very kindly gifted me some refills of some of my FAVOURITE products and I couldn’t wait to top up! * The washing up liquid comes in these handy little cartons so you can just fill up your bottle everytime you run out. One carton…	4	379d
dishwasher tablets & laundry capsules 💖 switch to smol and help save the planet from over 5 tonnes of plastic waste each week 🙌 it’s one simple change to protect the environment 🌍 try for FREE today!	24	370d
smol 3 in 1 dishwasher tablets could be the easiest, planet-friendliest way to clean dishes 🙌 No wonder they’re award-winning 🏆 See what all the fuss is about ✅ and try for FREE today! ☑️ 100% plastic-free packs ♻️ ☑️ powerful results…	151	283d

smol landing pages

https://smol.com/uk/products/essentials-bundle737 ads · 23%
https://smol.com/uk/products/dishwash633 ads · 19%
https://smol.com/uk/products/laundry-capsules458 ads · 14%
https://smol.com/uk/products/laundry-liquid383 ads · 12%
https://smol.com/uk/products/foaming-handwash198 ads · 6%
https://smol.com/uk/products/clean-reset144 ads · 4%
https://smol.com/uk137 ads · 4%
https://smol.com/uk/products/complete-home-switch-bundle94 ads · 3%
https://smol.com/uk/products/smol-vs-persil74 ads · 2%
https://smol.com/uk/46 ads · 1%

smol new ads per month

Oct 2026913
Sep 2026505
Aug 2026886
Jul 2026351
Jun 2026250
May 20268
Apr 20261
Mar 20265
Feb 202626
Jan 202626
Dec 202552
Nov 202522

smol ads FAQ

How many ads is smol running on Facebook and Instagram?: As of Oct 2026, smol has 443 active ads and 3,256 ads in total in the Meta Ad Library.
What kind of ads does smol run?: smol's active ads are 72% video (2,343), 28% image (913), 0% carousel (7).
Who does smol target with its ads?: Based on the reach Meta reports for its ads, smol reaches mostly women aged 35-44 in the United Kingdom.
How often does smol launch new ads?: smol has been advertising on Meta since Jan 2021. It launched 913 new ads in Oct 2026.
What is smol's most used ad headline?: "Get the Full smol Experience for Just £5 — Over 40% Off! ✨" — used on 683 ads.
Where do smol's ads send people?: Most smol ads link to smol.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like smol?: Brands with similar ads include Earth Breeze, Bower Collective, Purdy & Figg, housen3tohomeof3, Lucent Globe.
What hooks does smol use in its ads?: smol's most-seen ads open with lines like "smol 3 in 1 dishwasher tablets could be the easiest, planet-friendliest way to clean dishes 🙌 No wonder they’re award-winning 🏆 See what…", "When you find something better for you and the planet, you tell everyone.", "Clean plates, cleaner planet.".
Where can I watch smol's video ads and commercials?: This page lists smol's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this smol ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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