How many ads is Vaseline running on Facebook and Instagram?

As of Nov 2026, Vaseline has 0 active ads and 60 ads in total in the Meta Ad Library.

What kind of ads does Vaseline run?

Vaseline's active ads are 92% video (56), 7% image (4), 2% carousel (1).

Who does Vaseline target with its ads?

Based on the reach Meta reports for its ads, Vaseline reaches mostly women aged 25-34 in the United Kingdom.

How often does Vaseline launch new ads?

Vaseline has been advertising on Meta since Jul 2025. It launched 5 new ads in Aug 2026.

What is Vaseline's most used ad headline?

"Say Hya! to Glowing Summer Skin" — used on 20 ads.

Where do Vaseline's ads send people?

Most Vaseline ads send traffic to boots.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Vaseline?

Brands with similar ads include Superdrug, Aveeno Baby UK & Ireland, Boots UK, Tesco Insurance, Theinkeylist.

What hooks does Vaseline use in its ads?

Vaseline's most-seen ads open with lines like "Say Hya to the one with NEW Vaseline Gluta-Hya 💋 Lip Serum Glosses with 4X Hyaluronic Acid, Tripeptide & SPF15 for plumper, protected lips", "Say HYA to the one with NEW Vaseline Gluta-Hya 💋 Lip Serum Glosses in 4 shades, with a non-sticky formula infused with serum benefits", "Say Hya to the one with NEW Vaseline Gluta-Hya 💋 Lip Serum Glosses that tint, plump & protect.".

Where can I watch Vaseline's video ads and commercials?

This page lists Vaseline's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Vaseline ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Vaseline ads

Facebook & Instagram ad library

boots.comUpdated Nov 2, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Vaseline has run 60 Facebook and Instagram ads since Jul 2025, and 0 are live right now. Its active ads are 92% video, 7% image, 2% carousel, and 37 run as partnership ads with creators. They reach mostly women aged 25-34 in the United Kingdom. Most of them send traffic to boots.com. Across all ads, Meta reports about 57.7M reach.

Total ads: 60
Live now: 0
Video share: 92%
Partnership ads: 37
Top market: UK
Advertising since: Jul 2025

60 ads · most seen first

Vaseline ad hooks

The opening line of each of Vaseline's most-seen video and image ads.

01Say Hya to the one with NEW Vaseline Gluta-Hya 💋 Lip Serum Glosses with 4X Hyaluronic Acid, Tripeptide & SPF15 for plumper, protected lips
02Say HYA to the one with NEW Vaseline Gluta-Hya 💋 Lip Serum Glosses in 4 shades, with a non-sticky formula infused with serum benefits
03Say Hya to the one with NEW Vaseline Gluta-Hya 💋 Lip Serum Glosses that tint, plump & protect.
04NEW Vaseline Gluta-Hya Smoothing Perfector Serum Burst Lotion
05Say Bye to sticky lotions, Say Hya to Vaseline Gluta-Hya ultra-light body serums
06It’s time for skin to take center stage.
07NEW Vaseline Gluta-Hya 💋 Lip Serum Glosses with 4X Hyaluronic Acid, Tripeptide & SPF15 for plumper, protected lips in just one swipe
08AD The taxi’s outside, the outfits are (finally) on and it’s officially the summer of Silk Skin ✨ @vaselineuk Gluta-Hya Smoothing…

Vaseline ad headlines

Headline	Ads	Longest run
Say Hya! to Glowing Summer Skin	20	36d
Say Hya to the one with NEW Vaseline Gluta-Hya Lip Serum Gloss	9	5d
SAY HYA to GLUTA-HYA Serum burst	8	24d
NEW Vaseline Gluta-Hya Lip Serum Gloss	6	44d
Say Hya to NEW Vaseline Gluta-Hya Lip Serum Gloss	6	9d

Longest-running Vaseline ad copy

Ad copy	Ads	Longest run
NEW Vaseline Gluta-Hya Smoothing Perfector Serum Burst Lotion 🩵 Light as serum, smooth as silk 💫 Say bye to sticky and HYA to silk skin	1	54d
NEW Vaseline Gluta-Hya smoothing perfector serum burst lotion 🩵	1	54d
Say Hya to the one with NEW Vaseline Gluta-Hya 💋 Lip Serum Glosses that tint, plump & protect. Get instantly plumper lips in just one swipe!	6	44d
NEW Vaseline Gluta-Hya Smoothing Perfector Serum Burst Lotion 🩵 Bringing facecare-inspired science to bodycare. 🔬 GlutaGlow™ Technology with antioxidants 10x more powerful than Vitamin C* 💧 Hyaluron – helps lock in moisture for lasting…	1	36d
It’s time for skin to take center stage. Say hello to your new summer staple! This summer, Say Hya! to dewy, glowing skin with Vaseline Gluta-Hya	20	36d
Say HYA to the one with NEW Vaseline Gluta-Hya 💋 Lip Serum Glosses in 4 shades, with a non-sticky formula infused with serum benefits✨	3	32d
Doing the absolute bare minimum to feel confident today and honestly… that’s enough 💅 Hydrated, glossy lips = I can face the world (briefly). Been keeping Vaseline Gluta-Hya Lip Serum Gloss in my bag because it plumps, protects and keeps…	1	28d
Say Bye to sticky lotions, Say Hya to Vaseline Gluta-Hya ultra-light body serums	8	24d
Say Hya to stunning skin this summer with @vaselineuk new Gluta Skin lotion 💖 I’m already running low on this product and need to restock.. i genuinely mean it when I say it’s my favourite body lotion- it’s non stick formula sold me +…	2	21d
AD Say HYA 🙋🏻‍♀️ to dewy skin…the perfect accessory to every outfit this summer ✨💕 @vaselineuk Gluta-Hya #SkinShowTime	2	21d

Vaseline landing pages

https://www.boots.com/sitesearch?searchTerm=Vaseline+lip+serum11 ads · 22%
https://www.superdrug.com/skin/body-care/body-serums/vaseline-gluta-hya-dewy-radiance/p/852960?utm_content=GB_Vaseline_BH0499_meta_Broad&utm_campaign=unilever-superdrug__9 ads · 18%
https://www.tesco.com/groceries/en-GB/search?query=Vaseline+Gluta+Hya&inputType=free+text&sc_cmp=social_unilever_GB_tesco_Vaseline_CN005971_Hand-8 ads · 16%
https://www.boots.com/vaseline-gluta-hya-smoothing-serum-burst-lotion-200ml-10387267?traffic=paid.shopping&gclsrc=aw.ds&gad_source=1&gad_campaignid=19971251666&gbraid=0AAAAA-AdmwTmN4U8am2bvZWHqlz_th6vj&gclid=Cj0KCQjwxvjRBhC2ARIsAI7KJa1em_Yvrrn0NaLHJwx0fPuq90MUQcXZ-tA4F3BKnKMXV5jOKV36C9kaAjXjEALw_wcB&utm_campaign=CN004820&utm_term=GB_Broad-Advantage%2B_BH0499_video_GB&utm_brandcode=BH0499&cm_mmc=SF_UL_social-_-meta-_-CN004820-_-GB_Broad-Advantage+_BH0499_social6 ads · 12%
https://www.boots.com/sitesearch?searchTerm=Vaseline+lip+serum&utm_campaign=CN004820&utm_term=GB_F18-35_BH0499_GB&utm_brandcode=BH0499&cm_mmc=SF_UL_social-_-meta-_-CN004820-_-GB_F18-35_BH0499_social5 ads · 10%
https://www.superdrug.com/skin/body-care/body-serums/vaseline-gluta-hya-dewy-radiance/p/852960?utm_content=GB_Vaseline_BH0499_meta_Storybuilder-RTG&utm_campaign=unilever-superdrug__5 ads · 10%
https://www.amazon.co.uk/Vaseline-Gluta-Hya-Serum-Gloss-Rosy/dp/B0G2SZ36NC/ref=sr_1_1?crid=R3LK7AVFZT9F&dib=eyJ2IjoiMSJ9.byFBacligdbxVsFFwkm1widrCEpW1UdTQdNOjLQ4taHMxrO4tOYbJJI2oCAbIBW2Pc5QPdrFXKyRdAeDNAfgCefFaqMP5zSczJ2CCMxVT9wC1NJhY96ZvwMgMNqE-DRbE-Qu16AI6XFUtlVC3jaI1gkp5iwlRuOeC0gylRmhUzIgBfX2Z0_3V174q3CnnJUbskdSYTW4VJl5aOS54aCnCTOU1x9wequ1u6Xt3IPDuWTdcLivkhTPIWaWzumaKVdnFClttjq9zEhBQ_0-FDY7lMmAQsvY1RP0XcOGJhgCFr0.cMZ9atPUHGwpnyqnaOHHWUtovnL0TMC7HV578sV-R48&dib_tag=se&keywords=vaseline+gluta+lip+serum&qid=1769677243&sprefix=vaseline+gluta+lip+%2Caps%2C127&sr=8-12 ads · 4%
https://www.boots.com/sitesearch?searchTerm=Vaseline+lip+serum&utm_campaign=CN004820&utm_term=GB_F18%2B_BH0499_GB&utm_brandcode=BH0499&cm_mmc=SF_UL_social-_-meta-_-CN004820-_-GB_F18+_BH0499_social2 ads · 4%
https://www.boots.com/vaseline-gluta-hya-dewy-radiance-serum-burst-lotion-200-ml-10363605?msockid=36ad7fc782ce654a00956a4e83e5642b&utm_campaign=CN004820&utm_term=GB_Broad-Advantage%2B_BH0499_video_GB&utm_brandcode=BH0499&cm_mmc=SF_UL_social-_-meta-_-CN004820-_-GB_Broad-Advantage+_BH0499_social1 ads · 2%

Vaseline new ads per month

Aug 20265
Jul 20267
Mar 202616
Feb 202610
Aug 20258
Jul 202514

Vaseline ads FAQ

How many ads is Vaseline running on Facebook and Instagram?: As of Nov 2026, Vaseline has 0 active ads and 60 ads in total in the Meta Ad Library.
What kind of ads does Vaseline run?: Vaseline's active ads are 92% video (56), 7% image (4), 2% carousel (1).
Who does Vaseline target with its ads?: Based on the reach Meta reports for its ads, Vaseline reaches mostly women aged 25-34 in the United Kingdom.
How often does Vaseline launch new ads?: Vaseline has been advertising on Meta since Jul 2025. It launched 5 new ads in Aug 2026.
What is Vaseline's most used ad headline?: "Say Hya! to Glowing Summer Skin" — used on 20 ads.
Where do Vaseline's ads send people?: Most Vaseline ads send traffic to boots.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Vaseline?: Brands with similar ads include Superdrug, Aveeno Baby UK & Ireland, Boots UK, Tesco Insurance, Theinkeylist.
What hooks does Vaseline use in its ads?: Vaseline's most-seen ads open with lines like "Say Hya to the one with NEW Vaseline Gluta-Hya 💋 Lip Serum Glosses with 4X Hyaluronic Acid, Tripeptide & SPF15 for plumper, protected lips", "Say HYA to the one with NEW Vaseline Gluta-Hya 💋 Lip Serum Glosses in 4 shades, with a non-sticky formula infused with serum benefits", "Say Hya to the one with NEW Vaseline Gluta-Hya 💋 Lip Serum Glosses that tint, plump & protect.".
Where can I watch Vaseline's video ads and commercials?: This page lists Vaseline's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Vaseline ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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