The Metropolitan Opera ads
Facebook & Instagram ad libraryThe Metropolitan Opera has run 821 Facebook and Instagram ads since Nov 2023, and 453 are live right now. Its active ads are 87% video, 13% image, and 38 run as partnership ads with creators. They reach mostly women aged 65+ in the United States. Most of them send traffic to metopera.org. Across all ads, Meta reports about 2.7M reach.
- Total ads
- 821
- Live now
- 453
- Video share
- 87%
- Partnership ads
- 38
- Top market
- US
- Advertising since
- Nov 2023
337dAndrea Chénier
Don’t miss Giordano’s thrilling masterpiece—live in cinemas 13 December.
Book Now · metliveinhd.co.uk
376dLa Bohème
Don’t miss Puccini’s classic masterpiece live from the Met in your local cinema.
Book Now · metliveinhd.co.uk
25dLive in Cinemas 17 October
Quinn Kelsey and Lise Davidsen star in Verdi's Macbeth live in cinemas October 17.
Book Now · metliveinhd.co.uk
169dIn Cinemas 30 May
Frida Kahlo and Diego Rivera come to life in the Met premiere of El Último Sueño de Frida y Diego—live in cinemas 30 May.
Book Now · metliveinhd.co.uk
41dLive in Cinemas 3 October
The Met: Live in HD season kicks off with Mozart’s Così fan tutte—live in cinemas on Oct 3.
Book Now · metliveinhd.co.uk
196dEugene Onegin
Tchaikovsky’s romantic masterpiece returns to cinemas—live on 2 May.
Book Now · metliveinhd.co.uk
200dEugene Onegin
Tchaikovsky’s sweeping romance returns to cinemas, broadcast live from the Met stage on 2 May.
Book Now · metliveinhd.co.uk
376dLa Bohème
Experience Puccini's timeless love story live from the Met in cinemas 8 November.
Book Now · metliveinhd.co.uk
56dIn Cinemas 19 September
Celebrate two decades of the Met in cinemas with a special presentation highlighting unforgettable moments from The Met: Live in HD series. In cinemas 19…
Book Now · metliveinhd.co.uk
376dLa Bohème
Don’t miss Puccini’s classic masterpiece live from the Met in your local cinema.
Book Now · metliveinhd.co.uk
91dLa Bohème
Experience Puccini's timeless bohemian love story at the Met this fall.
Book Now · metopera.org
25dLive in Cinemas 17 October
Quinn Kelsey and Lise Davidsen star in Verdi's Macbeth live in cinemas October 17.
Book Now · metliveinhd.co.uk
169dIn Cinemas 30 May
See Gabriela Lena Frank’s magical-realist new opera about Mexico’s iconic couple—live from the Met in cinemas 30 May.
Book Now · metliveinhd.co.uk
82dThe Magic Flute
Mozart's famous score comes to life on the Met stage in Julie Taymor's whimsical production.
Book Now · metopera.org
234dTristan und Isolde
Superstar soprano Lise Davidsen stars in Wagner’s Tristan und Isolde—live from the Met stage to cinemas 21 March.
Book Now · metliveinhd.co.uk
200dEugene Onegin
Tchaikovsky’s sweeping romance returns to cinemas, broadcast live from the Met stage on 2 May.
Book Now · metliveinhd.co.uk
196dEugene Onegin
Tchaikovsky’s sweeping romance returns to cinemas, broadcast live from the Met stage on 2 May.
Book Now · metliveinhd.co.uk
69dLa Bohème
Experience Puccini's timeless bohemian love story at the Met this fall.
Book Now · metopera.org
234dTristan und Isolde
Lise Davidsen stars in a new production of Wagner’s Tristan und Isolde, live in cinemas 21 March.
Book Now · metliveinhd.co.uk
376dLa Bohème
Don’t miss Puccini’s classic masterpiece live from the Met in your local cinema.
Book Now · metliveinhd.co.uk
376dLa Bohème
Don’t miss Puccini’s classic masterpiece live from the Met in your local cinema.
Book Now · metliveinhd.co.uk
357dArabella
Rachel Willis-Sørensen stars in Strauss's Arabella, live from the Met stage to cinemas 22 November.
Book Now · metliveinhd.co.uk
391dLa Sonnambula
Live in cinemas: Nadine Sierra and Xabier Anduaga bring vocal fireworks to the Met stage in Bellini’s masterpiece.
Book Now · metliveinhd.co.uk
69dThe Magic Flute
Mozart's famous score comes to life on the Met stage in Julie Taymor's whimsical production.
Book Now · metopera.org
The Metropolitan Opera ad hooks
The opening line of each of The Metropolitan Opera's most-seen video and image ads.
- 01Don’t miss Giordano’s thrilling masterpiece—live in cinemas 13 December.
- 02Don’t miss Puccini’s classic masterpiece live from the Met in your local cinema.
- 03Quinn Kelsey and Lise Davidsen star in Verdi's Macbeth live in cinemas October 17.
- 04Frida Kahlo and Diego Rivera come to life in the Met premiere of El Último Sueño de Frida y Diego—live in cinemas 30 May.
- 05The Met: Live in HD season kicks off with Mozart’s Così fan tutte—live in cinemas on Oct 3.
- 06Tchaikovsky’s romantic masterpiece returns to cinemas—live on 2 May.
- 07Tchaikovsky’s sweeping romance returns to cinemas, broadcast live from the Met stage on 2 May.
- 08Experience Puccini's timeless love story live from the Met in cinemas 8 November.
The Metropolitan Opera ad headlines
| Headline | Ads | Longest run |
|---|---|---|
| La Bohème | 289 | 75d |
| The Met: Live in HD | 158 | 54d |
| Tickets start at $25 | 148 | 52d |
| Così fan tutte | 146 | 41d |
| Make The Met Forever | 120 | 3d |
| Macbeth | 112 | 75d |
| Andrea Chénier | 95 | 64d |
| Tickets on Sale Now | 95 | 54d |
| Tosca | 86 | 75d |
| In Cinemas 30 May | 80 | 14d |
Longest-running The Metropolitan Opera ad copy
| Ad copy | Ads | Longest run |
|---|---|---|
| Experience Puccini's timeless bohemian love story at the Met this fall. | 138 | 75d |
| Searing passion and edge-of-your-seat action: Tosca is opera’s ultimate thriller. | 28 | 75d |
| A timeless tale of love in bohemian Paris, the world's most popular opera returns to the Met. | 24 | 75d |
| Lise Davidsen and Quinn Kelsey star in the season-opening new production of Verdi's Shakespearean opera. | 58 | 75d |
| Don't miss this classic thriller featuring some of opera's most passionate music. | 32 | 75d |
| Puccini’s glittering spectacle returns to the Met this season. | 9 | 72d |
| Experience Puccini's grand spectacle on the Met stage. | 4 | 72d |
| Mozart's famous score comes to life on the Met stage in Julie Taymor's whimsical production. | 29 | 72d |
| Puccini’s masterpiece takes the stage in the Met’s most popular production. | 4 | 72d |
| Sung in English and running under two hours, Mozart’s enchanting fairy tale returns to the Met this holiday season. | 4 | 72d |
The Metropolitan Opera landing pages
- https://www.metopera.org/season/2026-27-season/la-boheme/?utm_source=facebook&utm_medium=paid&utm_campaign=la-boheme&utm_content=arts-interests30 ads · 4%
- https://www.metopera.org/season/2026-27-season/la-boheme/?utm_source=facebook&utm_medium=paid&utm_campaign=la-boheme&utm_content=brand-researchers19 ads · 2%
- https://www.metopera.org/season/tickets/explore-by-opera/?utm_source=facebook&utm_medium=paid&utm_campaign=institutional&utm_content=arts-interests19 ads · 2%
- https://www.metopera.org/season/2026-27-season/la-boheme/?utm_source=facebook&utm_medium=paid&utm_campaign=la-boheme&utm_content=entertainment-interests16 ads · 2%
- https://www.metopera.org/season/2026-27-season/cosi-fan-tutte/?utm_source=facebook&utm_medium=paid&utm_campaign=cosi-fan-tutte&utm_content=arts-interests15 ads · 2%
- https://www.metopera.org/season/2026-27-season/cosi-fan-tutte/?utm_source=facebook&utm_medium=paid&utm_campaign=cosi-fan-tutte&utm_content=brand-researchers14 ads · 2%
- https://www.metopera.org/season/2026-27-season/la-boheme/?utm_source=facebook&utm_medium=paid&utm_campaign=la-boheme&utm_content=lookalikes14 ads · 2%
- https://www.metopera.org/season/tickets/explore-by-opera/?utm_source=facebook&utm_medium=paid&utm_campaign=institutional&utm_content=brand-researchers11 ads · 1%
- https://www.metliveinhd.co.uk/?utm_source=Meta&utm_campaign=IPuritaniStaticAd&utm_medium=paid-social10 ads · 1%
- https://www.metopera.org/season/2026-27-season/tosca/?utm_source=facebook&utm_medium=paid&utm_campaign=tosca&utm_content=arts-interests10 ads · 1%
The Metropolitan Opera new ads per month
- Oct 2026204
- Sep 2026223
- Aug 2026138
- Jul 20267
- Jun 20268
- May 202675
- Apr 202620
- Mar 202610
- Jan 20265
- Dec 202518
- Nov 202524
- Oct 202556
The Metropolitan Opera ads FAQ
- How many ads is The Metropolitan Opera running on Facebook and Instagram?
- As of Nov 2026, The Metropolitan Opera has 453 active ads and 821 ads in total in the Meta Ad Library.
- What kind of ads does The Metropolitan Opera run?
- The Metropolitan Opera's active ads are 87% video (711), 13% image (110).
- Who does The Metropolitan Opera target with its ads?
- Based on the reach Meta reports for its ads, The Metropolitan Opera reaches mostly women aged 65+ in the United States.
- How often does The Metropolitan Opera launch new ads?
- The Metropolitan Opera has been advertising on Meta since Nov 2023. It launched 204 new ads in Oct 2026.
- What is The Metropolitan Opera's most used ad headline?
- "La Bohème" — used on 289 ads.
- Where do The Metropolitan Opera's ads send people?
- Most The Metropolitan Opera ads send traffic to metopera.org. The landing pages section above lists every destination by how many ads use it.
- Which brands advertise like The Metropolitan Opera?
- Brands with similar ads include Cancer Research UK, RSPCA (England & Wales), World Food Programme, Which?, Blood Cancer UK.
- What hooks does The Metropolitan Opera use in its ads?
- The Metropolitan Opera's most-seen ads open with lines like "Don’t miss Giordano’s thrilling masterpiece—live in cinemas 13 December.", "Don’t miss Puccini’s classic masterpiece live from the Met in your local cinema.", "Quinn Kelsey and Lise Davidsen star in Verdi's Macbeth live in cinemas October 17.".
- Where can I watch The Metropolitan Opera's video ads and commercials?
- This page lists The Metropolitan Opera's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
- Where does this The Metropolitan Opera ad data come from?
- From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.
AdManage
Research 13.6M+ ads from 39,000+ brands. Launch your own 10x faster.
Save winning ads to boards, then bulk-launch your versions to Meta, TikTok and 13 more channels.
13.6M+ ads · 39,000+ brands
Research and launch 10x faster with AdManage