The Economist ads
Facebook & Instagram ad libraryThe Economist has run 3,384 Facebook and Instagram ads since Jul 2020, and 44 are live right now. Its active ads are 75% image, 25% video, 0% carousel. They reach mostly men aged 25-34 in the United States. Most of them send people to the brand's iPhone app on the App Store. Across all ads, Meta reports about 36.4M reach.
- Total ads
- 3,384
- Live now
- 44
- Video share
- 25%
- Top market
- US
- Advertising since
- Jul 2020
139d
Read between the lines
Go beyond the cover.
Learn More · economist.com
111d
Find out where your location ranks
Which is the most liveable city in the world? Our sister company ranked 173 places on five different categories. But one European capital shone above the rest
Learn More · economist.com
- 21d
Find out where your location ranks
Which is the most liveable city in the world? Our sister company ranked 173 places on five different categories. But one European capital shone above the rest
Learn More · economist.com
- 55d
Find out where your location ranks
Which is the most liveable city in the world? Our sister company ranked 173 places on five different categories. But one European capital shone above the rest
Learn More · economist.com
- 76d
Our charts help explain
European cities are supposedly awash with knife crime, while America is full of gun-toting gangsters. Such clichés are common on social media. What is the…
Learn More · economist.com
- 80d
The anti-abortion crusade’s new fight
With legal abortions on the rise, an aggressive battle is beginning
Learn More · economist.com
- 12d
ADHD should not be treated as a disorder
The world’s binary approach to ADHD is no longer supported by science. Schools and workplaces should be adapted to reflect this change. Continue reading—start…
Learn more · economist.com
- 157d
Why you should (almost) always look on the bright side of life
The benefits—and dangers—of optimism
Learn More · economist.com
- 151d
The best books of 2026 so far
Whether you are tight on time or have loads of it, here are our ideas for summer reading
Learn More · economist.com
- 286d
Why child prodigies rarely become elite performers
Hot-housing promising youngsters works—but not as well as you might think
Learn More · economist.com
- 68d
How to measure returns on AI
From tokenmaxxing to something more normal
Learn More · economist.com
- 125d
If you thought the global financial crisis was bad…
When the crash comes, stabilising markets will be easy compared with reordering society for AI, writes short-seller Carson Block
Learn More · economist.com
- 171d
Why many women cannot make enough breast milk
The causes are often beyond their control
Learn More · economist.com
- 224d
That irritating feeling that France was right
Donald Trump’s America makes Gaullism respectable again
Learn More · economist.com
- 202d
Why children become fussy eaters
Parents swallow bad advice all too eagerly
Learn More · economist.com
- 103d
A very silly adaptation of “The Odyssey”
Sir Christopher Nolan’s film is emblematic of its time
Learn More · economist.com
- 112d
Find out where your location ranks
Which is the most liveable city in the world? Our sister company ranked 173 places on five different categories. But one European capital shone above the rest
Learn More · economist.com
- 278d
Much depends on long-term interest rates
For the cool, unemotional resident weighing up the pros and cons of buying or renting, there is a clear winner
Learn More · economist.com
- 143d
Sex tourists fuel outrage about vice in Japan
The debates do not have women’s interests at heart
Learn More · economist.com
- 90d
The restaurant business is changing beyond recognition
Blame technology, inflation and customers’ shifting habits
Learn More · economist.com
- 228d
That irritating feeling that France was right
Donald Trump’s America makes Gaullism respectable again
Learn More · economist.com
- 215d
Age gaps in relationships are not as bad as you think
On screen and in real life, they are getting smaller anyway
Learn More · economist.com
- 336d
Save now: complete the picture
Complete the picture with The Economist. Save now on independent, global reporting.
Subscribe · subscribenow.economist.com
- 215d
America’s failing gunboat diplomacy
Like some fusty old imperialist, Donald Trump is flummoxed by foreigners
Learn More · economist.com
The Economist ad hooks
The opening line of each of The Economist's most-seen video and image ads.
- 01Go beyond the cover.
- 02Which is the most liveable city in the world?
- 03European cities are supposedly awash with knife crime, while America is full of gun-toting gangsters.
- 04With legal abortions on the rise, an aggressive battle is beginning
- 05The world’s binary approach to ADHD is no longer supported by science.
- 06The benefits—and dangers—of optimism
- 07Whether you are tight on time or have loads of it, here are our ideas for summer reading
- 08Hot-housing promising youngsters works—but not as well as you might think
The Economist ad headlines
| Headline | Ads | Longest run |
|---|---|---|
| Sale ends March 25th | 270 | 9d |
| Premium video. Pure insight. | 220 | 110d |
| Ending soon: save 50% | 203 | 15d |
| Subscribe and save today | 156 | 8d |
| Act now and save 50% | 92 | 23d |
| Ending soon: save now | 74 | 12d |
| Read between the lines | 69 | 35d |
| Read why they are growing in popularity | 57 | 75d |
| Free at launch for The Economist subscribers | 50 | 70d |
| Save 30% on a gift subscription | 49 | 11d |
Longest-running The Economist ad copy
| Ad copy | Ads | Longest run |
|---|---|---|
| Independent journalism for independent thinkers | 18 | 123d |
| Return to thought-provoking journalism | 15 | 123d |
| Save 50% today | 24 | 110d |
| The Economist Insider. How to re-route the AI race. | 4 | 110d |
| The Economist Insider. Should you still bet on the American economy? | 4 | 109d |
| Restart and save 50% | 21 | 109d |
| New conduits for oil will improve energy security, but come at a cost | 2 | 79d |
| The new chairman enlists heavy-hitters to fight a handful of gnarly problems | 2 | 79d |
| Making it easier to party is becoming serious public policy | 4 | 79d |
| Takaichi Sanae’s economic agenda bears little resemblance to her mentor’s | 2 | 79d |
The Economist landing pages
- http://itunes.apple.com/app/id1239397626126 ads · 4%
- https://subscribenow.economist.com/standard48 ads · 1%
- https://www.economist.com/briefing/2025/11/06/all-over-the-rich-world-fewer-people-are-hooking-up-and-shacking-up?utm_campaign=a.io-btl_fy2526_all_conversion-testingasc-sasub_prospecting_global-global_auction_na&utm_medium=social-media.content.pd&utm_source=facebook-instagram&utm_content=conversion.content.non-subscriber.content_staticlinkad_np-fewerpeople-n-nov_na-na_article_na_na_na_na&utm_term=sa.all-evergreen&utm_id=faall5057917 ads · 1%
- https://www.economist.com/science-and-technology/2025/11/07/can-peptides-give-you-superpowers?utm_campaign=a.25ai-btl_fy2526_all_conversion-testingasc-sasub_prospecting_global-global_auction_na&utm_medium=social-media.content.pd&utm_source=facebook-instagram&utm_content=conversion.content.non-subscriber.content_staticlinkad_np-peptidessuperpowers-n-nov_na-na_article_na_na_na_na&utm_term=sa.all-evergreen&utm_id=faall5053113 ads · 0%
- https://www.economist.com/europe/2025/11/13/europe-is-cracking-down-on-russian-tourists12 ads · 0%
- https://www.economist.com/culture/2026/01/29/age-gaps-in-relationships-are-not-as-bad-as-you-think10 ads · 0%
- https://www.economist.com/leaders/2025/11/06/the-rise-of-singlehood-is-reshaping-the-world?utm_campaign=a.io-btl_fy2526_all_conversion-testingasc-sasub_prospecting_global-global_auction_na&utm_medium=social-media.content.pd&utm_source=facebook-instagram&utm_content=conversion.content.non-subscriber.content_staticlinkad_np-singlehood-n-nov_na-na_article_na_na_na_na&utm_term=sa.all-evergreen&utm_id=faall5057810 ads · 0%
- https://www.economist.com/christmas-specials/2025/12/18/how-humankinds-10m-year-love-affair-with-booze-might-end9 ads · 0%
- https://www.economist.com/8 ads · 0%
- https://www.economist.com/business/2025/11/10/how-hr-took-over-the-world8 ads · 0%
The Economist new ads per month
- Oct 2026179
- Sep 2026391
- Aug 2026319
- Jul 2026298
- Jun 2026329
- May 2026228
- Apr 2026147
- Mar 2026296
- Feb 2026110
- Jan 2026222
- Dec 2025240
- Nov 2025259
The Economist ads FAQ
- How many ads is The Economist running on Facebook and Instagram?
- As of Nov 2026, The Economist has 44 active ads and 3,384 ads in total in the Meta Ad Library.
- What kind of ads does The Economist run?
- The Economist's active ads are 75% image (2,526), 25% video (858), 0% carousel (3).
- Who does The Economist target with its ads?
- Based on the reach Meta reports for its ads, The Economist reaches mostly men aged 25-34 in the United States.
- How often does The Economist launch new ads?
- The Economist has been advertising on Meta since Jul 2020. It launched 179 new ads in Oct 2026.
- What is The Economist's most used ad headline?
- "Sale ends March 25th" — used on 270 ads.
- Where do The Economist's ads send people?
- Most The Economist ads send people to the brand's iPhone app on the App Store. The landing pages section above lists every destination by how many ads use it.
- Which brands advertise like The Economist?
- Brands with similar ads include Financial Times, The London School of Economics and Political Science - LSE, Great Learning, Virtuzone, Semrush.
- What hooks does The Economist use in its ads?
- The Economist's most-seen ads open with lines like "Go beyond the cover.", "Which is the most liveable city in the world?", "European cities are supposedly awash with knife crime, while America is full of gun-toting gangsters.".
- Where can I watch The Economist's video ads and commercials?
- This page lists The Economist's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
- Where does this The Economist ad data come from?
- From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.
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