How many ads is Financial Times running on Facebook and Instagram?

As of Nov 2026, Financial Times has 70 active ads and 2,178 ads in total in the Meta Ad Library.

What kind of ads does Financial Times run?

Financial Times's active ads are 91% image (1,892), 6% video (126), 3% carousel (63).

Who does Financial Times target with its ads?

Based on the reach Meta reports for its ads, Financial Times reaches mostly men aged 65+ in the United Kingdom.

How often does Financial Times launch new ads?

Financial Times has been advertising on Meta since Sep 2022. It launched 42 new ads in Oct 2026.

What is Financial Times's most used ad headline?

"Sign up for free" — used on 292 ads.

Where do Financial Times's ads send people?

Most Financial Times ads link to ft.com. The landing pages section above lists every destination by how many ads use it.

What hooks does Financial Times use in its ads?

Financial Times's most-seen ads open with lines like "Pick up HTSI The Philanthropy Issue inside FT Weekend on 13-14 December", "To understand the new ISA rules read our ISA Special issue of Money inside FT Weekend on 14-15 March", "Pick up HTSI Autumn Design Special inside FT Weekend on 11-12 October".

Where can I watch Financial Times's video ads and commercials?

This page lists Financial Times's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Financial Times ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Financial Times ads

Facebook & Instagram ad library

70 live nowft.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Financial Times has run 2,178 Facebook and Instagram ads since Sep 2022, and 70 are live right now. Its active ads are 91% image, 6% video, 3% carousel, and 4 run as partnership ads with creators. They reach mostly men aged 65+ in the United Kingdom. Most of them send traffic to ft.com. Across all ads, Meta reports about 43.4M reach.

Total ads: 2,178
Live now: 70
Video share: 6%
Partnership ads: 4
Top market: UK
Advertising since: Sep 2022

2,178 ads · most seen first

Financial Times ad hooks

The opening line of each of Financial Times's most-seen video and image ads.

01Pick up HTSI The Philanthropy Issue inside FT Weekend on 13-14 December
02To understand the new ISA rules read our ISA Special issue of Money inside FT Weekend on 14-15 March
03Pick up HTSI Autumn Design Special inside FT Weekend on 11-12 October
04Read our most influential people of 2025 special inside FT Weekend on 6-7 December
05Pick up HTSI Autumn Travel Special inside FT Weekend on 25-26 October
06Enjoy our annual round-up of the best books of 2025 inside FT Weekend
07Pick up HTSI The Holiday Issue inside FT Weekend on 8-9 November
08Pick up HTSI Sustainability Special inside FT Weekend on 18-19 October

Financial Times ad headlines

Headline	Ads	Longest run
Sign up for free	292	159d
Food, drink, travel, art, fashion & more	189	43d
Register to read for free on FT.com	174	62d
Subscribe to read FT Weekend	130	20d
Available in retailers nationwide	61	24d
Maternity care is broken. Who can fix it?	44	9d
Read Claer Barrett in the FT today	44	53d
4 free articles every weekend in June	41	15d
Save 50% on the FT	36	13d
Opinion: The truth about population decline	36	8d

Longest-running Financial Times ad copy

Ad copy	Ads	Longest run
Read a story that’s really worth your time. Sign up now for a daily FT newsletter and free sample articles.	13	159d
What's next for Washington? Read the White House Watch newsletter now.	11	159d
For the why: Financial Times	237	134d
Watch Episode 17: how ordinary people survived Ancient Rome's brutal economy FT Podcast supported by Nuveen	2	87d
As we see it, older professionals have a choice of three routes through retirement, each with different financial and psychological consequences. We categorise them here.	4	85d
Understand US politics with White House Watch, the free newsletter.	44	84d
Does genius lead to better investing or costly mistakes? FT Podcast supported by Nuveen	1	80d
How does ancient debt crises reveal lessons for modern economies? FT Podcast supported by Nuveen	1	80d
The new generation of appetite-suppressing drugs such as Mounjaro may prove to be the most rapidly adopted genre of pharmaceuticals ever launched into the market.	3	75d
People don’t go on Mounjaro only to feel healthier — they also want to look good. As these drugs get cheaper and move into pill form, they will literally reshape our society.	3	75d

Financial Times landing pages

https://www.ft.com/newsletter-signup/white-house-watch/signup/landing?segmentID=42d66a6b-976f-aff2-5521-ddc1a979bbe6&fbclid=fbclid&gad_source=7&dclid=CJ7Gv7_hzpIDFSY8BgAdsuMwJw79 ads · 4%
https://ad.doubleclick.net/ddm/clk/599922822;408258942;z;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D?https://www.ft.com/newsletter-signup/white-house-watch/signup/landing?segmentID=42d66a6b-976f-aff2-5521-ddc1a979bbe652 ads · 2%
https://subs.ft.com/ftweekend44 ads · 2%
https://subs.ft.com/ftweekendpm?segmentID=59595285-22a1-468d-0fd9-e2cb08f26a9913 ads · 1%
https://subs.ft.com/ftweekendpm?segmentID=622826e0-34e0-4527-5efc-6cbafb338d2812 ads · 1%
https://subs.ft.com/ftweekendpm?segmentID=d0d46282-1a0d-ff7a-62de-780ca2c6c8f411 ads · 1%
https://www.ft.com/content/24e09145-cd66-4e73-8800-2f13ea18ff2a?utm_campaign=keywee&kwp_0=259140111 ads · 1%
https://www.ft.com/content/24e09145-cd66-4e73-8800-2f13ea18ff2a?utm_campaign=keywee&kwp_0=259140211 ads · 1%
https://www.ft.com/content/24e09145-cd66-4e73-8800-2f13ea18ff2a?utm_campaign=keywee&kwp_0=259186411 ads · 1%
https://www.ft.com/content/24e09145-cd66-4e73-8800-2f13ea18ff2a?utm_campaign=keywee&kwp_0=259186511 ads · 1%

Financial Times new ads per month

Oct 202642
Sep 202645
Aug 202656
Jul 202656
Jun 2026140
May 202644
Apr 202662
Mar 2026299
Feb 2026378
Jan 2026255
Dec 2025337
Nov 2025249

Financial Times ads FAQ

How many ads is Financial Times running on Facebook and Instagram?: As of Nov 2026, Financial Times has 70 active ads and 2,178 ads in total in the Meta Ad Library.
What kind of ads does Financial Times run?: Financial Times's active ads are 91% image (1,892), 6% video (126), 3% carousel (63).
Who does Financial Times target with its ads?: Based on the reach Meta reports for its ads, Financial Times reaches mostly men aged 65+ in the United Kingdom.
How often does Financial Times launch new ads?: Financial Times has been advertising on Meta since Sep 2022. It launched 42 new ads in Oct 2026.
What is Financial Times's most used ad headline?: "Sign up for free" — used on 292 ads.
Where do Financial Times's ads send people?: Most Financial Times ads link to ft.com. The landing pages section above lists every destination by how many ads use it.
What hooks does Financial Times use in its ads?: Financial Times's most-seen ads open with lines like "Pick up HTSI The Philanthropy Issue inside FT Weekend on 13-14 December", "To understand the new ISA rules read our ISA Special issue of Money inside FT Weekend on 14-15 March", "Pick up HTSI Autumn Design Special inside FT Weekend on 11-12 October".
Where can I watch Financial Times's video ads and commercials?: This page lists Financial Times's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Financial Times ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

AdManage

Research 13.6M+ ads from 39,000+ brands. Launch your own 10x faster.

Save winning ads to boards, then bulk-launch your versions to Meta, TikTok and 13 more channels.

See plans Book a demo

13.6M+ ads · 39,000+ brands

Research and launch 10x faster with AdManage

See plans