Primals ads
Facebook & Instagram ad libraryThis page tracks the Facebook and Instagram ads Primals runs, pulled from the Meta Ad Library and refreshed daily.
105dHorse Bristle. Zero Glue. Zero Plastic.
In 1938, a chemical company found out nylon was cheaper than natural bristle. They never tested what happens when it wears down. Then they put a motor behind…
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- 73d
The Plastic-Free Lineup Clinicians Share
The plastic in your mouth right now began as coal tar and industrial waste. It was cheap, moldable, and it never broke down. The world called it a miracle. By…
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84dThe gentlest sonic ever made
Gentle and powerful have always been a tradeoff in electric toothbrushes. Turn the intensity down and the clean goes with it. The tradeoff was never the…
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- 67d
A message to the oral care industry
A message to the oral care industry. We're done with petroleum bristles. An estimated 2.3 million microplastic particles shed into a person's mouth every…
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- 86d
The Industry Had Its Run
This is a message to the oral care industry. I am done with you selling vibrating plastic that pumps 2.3 million microplastic particles into people's mouths…
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110dKeep Your Sonicare, Upgrade The Head
If you own a Sonicare, you do not need to replace the whole brush to go natural. The handle is the expensive, durable part, and it is fine. The only thing…
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- 17d
You swapped the bottle and kept the plastic in your mouth
You already did the water bottle. Same instinct, different object. Nobody needed convincing on that one. You saw what a plastic bottle was, decided you'd…
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- 21d
Twice a day, in your mouth
People clear out the plastic containers, the bottles, the packaging. Then they brush their teeth with nylon twice a day and never think about it. That's the…
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73dThree Options. Zero Nylon
Three options, one material. The only real question is how you like to brush. Because the material is the part that matters. A 2025 PubMed-backed study…
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84d4 free gifts with the 2-pack
Two people, two plastic toothbrushes, two sets of nylon bristles shedding into two mouths twice a day. Plastic bristles release up to 2.3 million microplastic…
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35d3,192 particles, every single use
Three toothbrushes arguing about which one is better. The old plastic one, the new plastic one, and a tree root. Here's the thing the first two have in…
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- 14d
2.3 Million Particles A Year
Five reasons to switch, and the first one is the one nobody in the category has fixed. Every other electric runs nylon bristles. Here's the mechanism: nylon…
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110dThe Natural Head That Actually Cleans
The biggest reason people hesitate to switch their electric toothbrush head to natural is a fair one: they worry it will not clean as well. Most natural…
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- 12d
2.3 Million Particles A Year
Five reasons to switch, and the first one is the one nobody in the category has fixed. Every other electric runs nylon bristles. Here's the mechanism: nylon…
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86dI Never Thought To Check Mine
Plastic bristles ❌❌ I never thought to check what my electric toothbrush head was actually made of. Turns out it was nylon. Petroleum-based plastic vibrating…
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- 73d
Your Air And Water Are Both Contaminated
Your indoor air holds formaldehyde and your shower water carries chlorine and fluoride, two of your most constant daily exposures. Here's what's actually in…
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75dNobody asked if it was a good idea
In 1938, nylon replaced natural bristle in toothbrushes. It was cheaper, faster to mass-produce, and it was sold as progress. Nobody asked what a petroleum…
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- 33d
Keep your handle
You no longer have to choose between the bamboo brush with natural bristles and the powerful electric one. PRIMALS makes replacement heads for the PRIMALS…
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- 73d
The switch is already happening
A small brand out of Hawaii has quietly become one of the most talked-about names in oral care. It's taking on corporations that have sold the same plastic…
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- 25d
3,192 particles, every single use
Three toothbrushes arguing about which one is better. The old plastic one, the new plastic one, and a tree root. Here's the thing the first two have in…
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14dAround 3,000 particles shed per use
You wouldn't microwave food in plastic. You'd bin a pan that's started flaking. Both of those are the same instinct: don't put a degrading plastic surface in…
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- 10d
3,192 particles, every single use
Three toothbrushes arguing about which one is better. The old plastic one, the new plastic one, and a tree root. Here's the thing the first two have in…
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- 11d
2.3 Million Particles A Year
Five reasons to switch, and the first one is the one nobody in the category has fixed. Every other electric runs nylon bristles. Here's the mechanism: nylon…
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- 81d
"Don't you dare switch to PRIMALS"
You press it to your jaw twice a day and never ask what it's doing. That motor throws off an electromagnetic field, and it sits inches from your head with no…
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Primals ad hooks
The opening line of each of Primals's most-seen video and image ads.
- 01In 1938, a chemical company found out nylon was cheaper than natural bristle.
- 02The plastic in your mouth right now began as coal tar and industrial waste.
- 03Gentle and powerful have always been a tradeoff in electric toothbrushes.
- 04A message to the oral care industry.
- 05This is a message to the oral care industry.
- 06If you own a Sonicare, you do not need to replace the whole brush to go natural.
- 07You already did the water bottle.
- 08People clear out the plastic containers, the bottles, the packaging.
Primals ads FAQ
- Which brands advertise like Primals?
- Brands with similar ads include Boots UK, L'Oréal Paris, MedExpress, LOOKFANTASTIC (21631697312), Purdy & Figg.
- What hooks does Primals use in its ads?
- Primals's most-seen ads open with lines like "In 1938, a chemical company found out nylon was cheaper than natural bristle.", "The plastic in your mouth right now began as coal tar and industrial waste.", "Gentle and powerful have always been a tradeoff in electric toothbrushes.".
- Where can I watch Primals's video ads and commercials?
- This page lists Primals's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
- Where does this Primals ad data come from?
- From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.
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