How many ads is OUAI running on Facebook and Instagram?

As of Nov 2026, OUAI has 619 active ads and 776 ads in total in the Meta Ad Library.

What kind of ads does OUAI run?

OUAI's active ads are 84% video (660), 15% image (116), 1% carousel (6).

Who does OUAI target with its ads?

Based on the reach Meta reports for its ads, OUAI reaches mostly women aged 25-34 in the United Kingdom.

How often does OUAI launch new ads?

OUAI has been advertising on Meta since Feb 2021. It launched 169 new ads in Oct 2026.

What is OUAI's most used ad headline?

"THE DO-IT-ALL DETANGLER, NOW IN 3 SCENTS" — used on 206 ads.

Where do OUAI's ads send people?

Most OUAI ads link to theouai.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like OUAI?

Brands with similar ads include Wype, UpCircle, Pixi Beauty, Sephora, MAËLYS Cosmetics.

What hooks does OUAI use in its ads?

OUAI's most-seen ads open with lines like "Stay super without the shower with SUPER DRY SHAMPOO.", "Wherever you go, go all the OUAI with award-winning hair, body & fragrance products.", "Our best-selling Leave In Conditioner detangles, hydrates & protects in 3 fan favorite scents.".

Where can I watch OUAI's video ads and commercials?

This page lists OUAI's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this OUAI ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

OUAI ads

Facebook & Instagram ad library

619 live nowtheouai.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

OUAI has run 776 Facebook and Instagram ads since Feb 2021, and 619 are live right now. Its active ads are 84% video, 15% image, 1% carousel, and 75 run as partnership ads with creators. They reach mostly women aged 25-34 in the United Kingdom. Most of them send traffic to theouai.com. Across all ads, Meta reports about 7.6M reach.

Total ads: 776
Live now: 619
Video share: 84%
Partnership ads: 75
Top market: UK
Advertising since: Feb 2021

776 ads · most seen first

OUAI ad hooks

The opening line of each of OUAI's most-seen video and image ads.

01Stay super without the shower with SUPER DRY SHAMPOO.
02Wherever you go, go all the OUAI with award-winning hair, body & fragrance products.
03Our best-selling Leave In Conditioner detangles, hydrates & protects in 3 fan favorite scents.
04New Ibiza Hair & Body Mist has officially landed.
05Don't say we didn't warn you.
06Gifting just got OUAI easier.
07Save 20% on best sellers and more at our Friends & Family Sale.
08Sometimes bigger is better.

OUAI ad headlines

Headline	Ads	Longest run
THE DO-IT-ALL DETANGLER, NOW IN 3 SCENTS	206	118d
THE DO-IT-ALL DETANGLER	177	118d
INTRODUCING LAUREL CANYON	120	70d
OUAI'S LATEST SCENT	93	70d
THE BEST OF ST. BARTS	88	34d
NEW BOND REPAIR BALM	84	223d
FOUR SCENTS, ONE SET	48	34d
OUAI X DEDCOOL IS BACK	43	292d
NEW LOOK & NEW SCENTS	41	118d
4 DESTINATIONS, 1 KIT	36	156d

Longest-running OUAI ad copy

Ad copy	Ads	Longest run
Irritated scalp? Drop OUAI every day to soothe and hydrate your scalp and help hair thrive.	1	1,169d
Finally, a detox that doesn’t suck. Our clarifying Detox Shampoo with apple cider vinegar removes buildup for healthy, squeaky-clean hair.	1	1,169d
Mystery solved🙊 Now you know that OUAI is pronounced “way” and means "yes" in that casual French way✨	1	1,169d
Good things come to those who OUAI! ✨ Meet the demands of your strands with a shampoo & conditioner for your hair type.	1	1,169d
The collab that sold out in 2 weeks is back! Get OUAI X DedCool to make your sheets, clothes, delicates & more smell like Melrose Place.	1	1,104d
Melrose Place Dedtergent is so good, we couldn't keep it a-OUAI. Wash, dry & smell the roses with OUAI X DedCool.	2	292d
Finally, a Detox that doesn't suck.™ Our clarifying shampoo is safe for all hair types & deeply cleanses a-OUAI dirt, oil & buildup for strands that are shiny & healthy.	3	279d
New Melrose Place Hair & Body Mist is a one-OUAI ticket to LA. This velvety-rich scent will transport you with notes of rose, berry & lychee.	18	278d
The collab you know & love is back. Wash, dry & smell the roses with best-selling OUAI X DedCool Melrose Place Dedtergent.	7	229d
So good, it sold out 3X. Get OUAI X DedCool's Melrose Place Dedtergent in your laundry day routine & thank us later.	2	229d

OUAI landing pages

https://theouai.com/collections/leave-in-conditioners133 ads · 17%
https://theouai.com/products/eau-de-parfum-laurel-canyon-travel106 ads · 14%
https://theouai.co.uk/collections/leave-in-conditioners49 ads · 6%
https://theouai.com/products/best-of-st-barts-kit44 ads · 6%
https://theouai.co.uk/collections/friends-family32 ads · 4%
https://theouai.com/collections/hair-treatment27 ads · 3%
https://theouai.com/products/bond-repair-balm25 ads · 3%
https://theouai.com/products/detox-shampoo24 ads · 3%
https://theouai.com/products/vacay-is-only-a-spray-a-ouai-set-holiday24 ads · 3%
https://theouai.com/collections/friends-family16 ads · 2%

OUAI new ads per month

Oct 2026169
Sep 2026237
Aug 202686
Jul 202673
Jun 202654
May 202639
Apr 202622
Mar 202619
Feb 20267
Jan 202610
Dec 202511
Nov 202513

OUAI ads FAQ

How many ads is OUAI running on Facebook and Instagram?: As of Nov 2026, OUAI has 619 active ads and 776 ads in total in the Meta Ad Library.
What kind of ads does OUAI run?: OUAI's active ads are 84% video (660), 15% image (116), 1% carousel (6).
Who does OUAI target with its ads?: Based on the reach Meta reports for its ads, OUAI reaches mostly women aged 25-34 in the United Kingdom.
How often does OUAI launch new ads?: OUAI has been advertising on Meta since Feb 2021. It launched 169 new ads in Oct 2026.
What is OUAI's most used ad headline?: "THE DO-IT-ALL DETANGLER, NOW IN 3 SCENTS" — used on 206 ads.
Where do OUAI's ads send people?: Most OUAI ads link to theouai.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like OUAI?: Brands with similar ads include Wype, UpCircle, Pixi Beauty, Sephora, MAËLYS Cosmetics.
What hooks does OUAI use in its ads?: OUAI's most-seen ads open with lines like "Stay super without the shower with SUPER DRY SHAMPOO.", "Wherever you go, go all the OUAI with award-winning hair, body & fragrance products.", "Our best-selling Leave In Conditioner detangles, hydrates & protects in 3 fan favorite scents.".
Where can I watch OUAI's video ads and commercials?: This page lists OUAI's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this OUAI ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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