How many ads is Dove running on Facebook and Instagram?

As of Nov 2026, Dove has 32 active ads and 299 ads in total in the Meta Ad Library.

What kind of ads does Dove run?

Dove's active ads are 94% video (280), 5% image (15), 1% carousel (4).

Who does Dove target with its ads?

Based on the reach Meta reports for its ads, Dove reaches people mostly in the United States.

How often does Dove launch new ads?

Dove has been advertising on Meta since Dec 2019. It launched 1 new ads in Sep 2026.

What is Dove's most used ad headline?

"Sign the petition, #PassTheCROWN Act" — used on 84 ads.

Where do Dove's ads send people?

Most Dove ads link to fb.me. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Dove?

Brands with similar ads include Wype, UpCircle, OUAI, Pixi Beauty, Sephora.

What hooks does Dove use in its ads?

Dove's most-seen ads open with lines like "Sun-damaged hair?", "#TheCROWNAct has passed the New Jersey Assembly and Senate!", "Sound on 📣 Racial injustice requires immediate action.".

Where can I watch Dove's video ads and commercials?

This page lists Dove's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Dove ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Dove ads

Facebook & Instagram ad library

32 live nowfb.meUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Dove has run 299 Facebook and Instagram ads since Dec 2019, and 32 are live right now. Its active ads are 94% video, 5% image, 1% carousel, and 6 run as partnership ads with creators. Their reach is mostly in the United States. Most of them send traffic to fb.me.

Total ads: 299
Live now: 32
Video share: 94%
Partnership ads: 6
Top market: US
Advertising since: Dec 2019

299 ads · most seen first

Dove ad hooks

The opening line of each of Dove's most-seen video and image ads.

01Sun-damaged hair?
02#TheCROWNAct has passed the New Jersey Assembly and Senate!
03Sound on 📣 Racial injustice requires immediate action.
04Race-based hair discrimination can start
05Race-based hair discrimination can begin
06Black girls can experience hair discrimination

Dove ad headlines

Headline	Ads	Longest run
Sign the petition, #PassTheCROWN Act	84	278d
Dove	69	20d
Dove 0% Aluminum Deodorant Stick	51	59d
Dove Advanced Care Dry Spray	37	23d
Join us and #FreeThePits 🙋‍♀️	36	9d
Illuminate your skin	27	156d
Learn more	24	30d
Sign the Petition	24	17d
Discover the Dove Difference	20	10d
{{product.name}}	18	153d

Longest-running Dove ad copy

Ad copy	Ads	Longest run
Black girls can experience hair discrimination #AsEarlyAsFive. That’s not OK. Let’s end this injustice now. 👉 Sign the petition to pass #TheCROWNAct 👑 banning #HairDiscrimination. Let’s Change Beauty 💙	10	278d
Black girls can experience hair discrimination #AsEarlyAsFive and the effects can last a lifetime. We’re amplifying #DovePartner voices and sharing personal stories to end this injustice. This is Keeundra's story. Our hair is our Crown…	4	271d
Everything you need to repair and protect your hair from internal UV damage in one routine. Plus tons of shine.	2	157d
Our hard-working formula with bio-protein care + ferulic serum does the heavy lifting so you can enjoy long-lasting shine.	4	157d
Let the Dove UV Repair & Glow System work on repairing internal UV hair damage while you sit back and enjoy the shine.	2	157d
3 in 4 people agree Glow Recharge illuminates skin. Energize and brighten, try it today.	27	156d
Why can’t skincare start in the shower?	3	153d
The results are in. Try Dove Whole Body Deo Cooling Spray in Peach & White Tea	2	133d
Ferulic Acid is the first line of defense for hair facing daily internal UV damage.	3	129d
Step up your routine and step away from damage caused by UV rays with the Dove UV Repair & Glow system.	3	129d

Dove landing pages

http://fb.me/18 ads · 6%
http://dove.com/4 ads · 1%
https://bs.serving-sys.com/Serving/adServer.bs?cn=trd&pli=1078398839&adid=1088301353&ord=%time%3 ads · 1%
https://bs.serving-sys.com/Serving/adServer.bs?cn=trd&pli=1078398841&adid=1088301359&ord=%time%3 ads · 1%
https://www.thecrownact.com/3 ads · 1%
https://bs.serving-sys.com/Serving/adServer.bs?cn=bisi&pli=1076278902&gdpr=${GDPR}&gdpr_consent=${GDPR_CONSENT_68}&adid=1082647245&ord=%%CACHEBUSTER%%2 ads · 1%
https://bs.serving-sys.com/Serving/adServer.bs?cn=bisi&pli=1076278911&gdpr=${GDPR}&gdpr_consent=${GDPR_CONSENT_68}&adid=1082647272&ord=%%CACHEBUSTER%%2 ads · 1%
https://bs.serving-sys.com/Serving/adServer.bs?cn=bisi&pli=1079473619&us_privacy=${US_PRIVACY}&adid=1091084302&ord=%time%2 ads · 1%
https://bs.serving-sys.com/Serving/adServer.bs?cn=bisi&pli=1079473629&us_privacy=${US_PRIVACY}&adid=1091084338&ord=%time%2 ads · 1%
https://bs.serving-sys.com/Serving/adServer.bs?cn=trd&pli=1075290563&adid=1080081263&ord=%time%2 ads · 1%

Dove new ads per month

Sep 20261
Aug 20261
Jul 202624
Jun 20262
May 20264
Apr 20258
Mar 20251
Oct 20245
Sep 20241
Aug 20241
Sep 202329
Aug 202363

Dove ads FAQ

How many ads is Dove running on Facebook and Instagram?: As of Nov 2026, Dove has 32 active ads and 299 ads in total in the Meta Ad Library.
What kind of ads does Dove run?: Dove's active ads are 94% video (280), 5% image (15), 1% carousel (4).
Who does Dove target with its ads?: Based on the reach Meta reports for its ads, Dove reaches people mostly in the United States.
How often does Dove launch new ads?: Dove has been advertising on Meta since Dec 2019. It launched 1 new ads in Sep 2026.
What is Dove's most used ad headline?: "Sign the petition, #PassTheCROWN Act" — used on 84 ads.
Where do Dove's ads send people?: Most Dove ads link to fb.me. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Dove?: Brands with similar ads include Wype, UpCircle, OUAI, Pixi Beauty, Sephora.
What hooks does Dove use in its ads?: Dove's most-seen ads open with lines like "Sun-damaged hair?", "#TheCROWNAct has passed the New Jersey Assembly and Senate!", "Sound on 📣 Racial injustice requires immediate action.".
Where can I watch Dove's video ads and commercials?: This page lists Dove's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Dove ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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