How many ads is Milk Makeup running on Facebook and Instagram?

As of Nov 2026, Milk Makeup has 402 active ads and 508 ads in total in the Meta Ad Library.

What kind of ads does Milk Makeup run?

Milk Makeup's active ads are 84% video (428), 16% image (80), 0% carousel (2).

Who does Milk Makeup target with its ads?

Based on the reach Meta reports for its ads, Milk Makeup reaches mostly women aged 25-34 in the United States.

How often does Milk Makeup launch new ads?

Milk Makeup has been advertising on Meta since Aug 2023. It launched 192 new ads in Oct 2026.

What is Milk Makeup's most used ad headline?

"The New Stick Standard" — used on 84 ads.

Where do Milk Makeup's ads send people?

Most Milk Makeup ads send traffic to milkmakeup.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Milk Makeup?

Brands with similar ads include Boots UK, L'Oréal Paris, MedExpress, LOOKFANTASTIC (21631697312), Medicube (1236886609665645).

What hooks does Milk Makeup use in its ads?

Milk Makeup's most-seen ads open with lines like "AD This Concealer is Genius", "The queen @katiejanehughes has spoken: Hydro Grip Gel Concealer is “the perfect concealer.”", "Get ready with me and @milkmakeup".

Where can I watch Milk Makeup's video ads and commercials?

This page lists Milk Makeup's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Milk Makeup ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Milk Makeup ads

Facebook & Instagram ad library

402 live nowmilkmakeup.comUpdated Nov 2, 2026

Meta Ad Library Logo & colors

Milk Makeup has run 508 Facebook and Instagram ads since Aug 2023, and 402 are live right now. Its active ads are 84% video, 16% image, 0% carousel, and 90 run as partnership ads with creators. They reach mostly women aged 25-34 in the United States. Most of them send traffic to milkmakeup.com. Across all ads, Meta reports about 6.9M reach.

Total ads: 508
Live now: 402
Video share: 84%
Partnership ads: 90
Top market: US
Advertising since: Aug 2023

508 ads · most seen first

Milk Makeup ad hooks

The opening line of each of Milk Makeup's most-seen video and image ads.

01AD This Concealer is Genius
02The queen @katiejanehughes has spoken: Hydro Grip Gel Concealer is “the perfect concealer.”
03Get ready with me and @milkmakeup
04Ad A combination that actually works and helps makeup stay in place in the heat is the @milkmakeup Hydro Grip Collection-that’s why you’ve…
05Medium coverage.
06grwm to perfom outside in a long sleeve on one of the hottest days of the year!
07AD | Hydration AND longevity?
08Creamy, monochromatic Lip + Cheek looks with a satin, second-skin finish that isn’t going anywhere for 8hrs.

Milk Makeup ad headlines

Headline	Ads	Longest run
The New Stick Standard	84	63d
Spray. Set. Go.	60	90d
Enter Swipe Mode	56	76d
The Tint That Lasts.	38	108d
NEW Milk Sticks Are Here	37	76d
The OGs of Grip.	35	108d
Line. Fill. Flex.	32	53d
12HR Skin Tint	30	131d
More Than A Skin Tint	28	108d
The Throwback Collection	28	34d

Longest-running Milk Makeup ad copy

Ad copy	Ads	Longest run
Our Sculpt Stick takes all the guesswork out of contouring. Here's what to know before you add to cart 😉	1	1,170d
Looks like your skin on its best day. Our clean + non-comedogenic formula lasts up to 12HRS—no creasing, caking, or fading.	8	131d
Naturally dewy, long-lasting coverage. Grab our complexion duo before it's gone + save 20%. Try it for 30 days risk-free.	4	131d
Swipe on, blend in + get up to 12 hours of wear. Our Seamless Skin Duo gives you a second-skin finish that won’t budge.	10	131d
Packed with hydrating skincare ingredients to keep you glowing all day long. Try Hydro Grip Gel Tint risk-free for 30 days.	4	131d
The makeup that moves with you—but stays put. The Hydro Grip fam keeps you locked in for up to 12HRs.	1	131d
12HR grip that stays put + has the awards to back it up. Trust the experts, Hydro Grip isn’t just hype—see why for yourself.	2	131d
4 Products. 1 juicy, second-skin finish + 12HR wear. The Hydro Grip collection is award-winning for a reason.	1	131d
No bread. But it still eats—for up to 12 hours. Meet the Hydro Grip sandwich that takes our co-founder @zannarassi straight from LA red carpets to NYC morning shows. No touch-ups needed. Zanna uses: ➕ Hydro Grip Primer ➕ Hydro Grip Gel…	4	128d
Good for your makeup. Good for your skin. Our 5x award-winning hydrating setting spray combines serious performance with a skin-first formula.	8	108d

Milk Makeup landing pages

https://milkmakeup.com/collections/next-gen-sticks47 ads · 9%
https://www.sephora.co.uk/p/milk-makeup-hydro-grip-gel-tint-12-hour-hydrating-gel-skin-tint33 ads · 7%
https://milkmakeup.com/products/hydro-grip-gel-tint-hydrating-skin-tint?variant=4473133413189730 ads · 6%
https://www.sephora.com/product/milk-makeup-hydro-grip-12-hour-hydrating-gel-skin-tint-P515226?skuId=2843183&icid2=products%20grid:p515226:product25 ads · 5%
https://www.sephora.com/brand/milk-makeup17 ads · 3%
https://www.sephora.co.uk/p/milk-makeup-lip-cheek-blush-color-cream-stick15 ads · 3%
https://www.sephora.co.uk/brands/milk-makeup14 ads · 3%
https://www.sephora.co.uk/p/milk-makeup-hydro-grip-hydrating-gel-concealer-with-12-hr-wear13 ads · 3%
https://www.sephora.co.uk/p/milk-makeup-line-fill-lip-liner-lip-color13 ads · 3%
http://www.sephora.com/product/lip-cheek-cream-blush-stick-P52545513 ads · 3%

Milk Makeup new ads per month

Oct 2026192
Sep 2026105
Aug 2026114
Jul 202640
Jun 202633
May 20268
Apr 20261
Mar 20261
Feb 202613
Aug 20231

Milk Makeup ads FAQ

How many ads is Milk Makeup running on Facebook and Instagram?: As of Nov 2026, Milk Makeup has 402 active ads and 508 ads in total in the Meta Ad Library.
What kind of ads does Milk Makeup run?: Milk Makeup's active ads are 84% video (428), 16% image (80), 0% carousel (2).
Who does Milk Makeup target with its ads?: Based on the reach Meta reports for its ads, Milk Makeup reaches mostly women aged 25-34 in the United States.
How often does Milk Makeup launch new ads?: Milk Makeup has been advertising on Meta since Aug 2023. It launched 192 new ads in Oct 2026.
What is Milk Makeup's most used ad headline?: "The New Stick Standard" — used on 84 ads.
Where do Milk Makeup's ads send people?: Most Milk Makeup ads send traffic to milkmakeup.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Milk Makeup?: Brands with similar ads include Boots UK, L'Oréal Paris, MedExpress, LOOKFANTASTIC (21631697312), Medicube (1236886609665645).
What hooks does Milk Makeup use in its ads?: Milk Makeup's most-seen ads open with lines like "AD This Concealer is Genius", "The queen @katiejanehughes has spoken: Hydro Grip Gel Concealer is “the perfect concealer.”", "Get ready with me and @milkmakeup".
Where can I watch Milk Makeup's video ads and commercials?: This page lists Milk Makeup's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Milk Makeup ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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