How many ads is Ethos running on Facebook and Instagram?

As of Nov 2026, Ethos has 655 active ads and 655 ads in total in the Meta Ad Library.

What kind of ads does Ethos run?

Ethos's active ads are 57% image (399), 37% video (256), 6% carousel (44).

Who does Ethos target with its ads?

Based on the reach Meta reports for its ads, Ethos reaches people mostly in the United States.

How often does Ethos launch new ads?

Ethos has been advertising on Meta since Aug 2023. It launched 135 new ads in Oct 2026.

What is Ethos's most used ad headline?

"Life insurance the easy way" — used on 1,073 ads.

Where do Ethos's ads send people?

Most Ethos ads send traffic to ethos.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Ethos?

Brands with similar ads include Aviva, Allianz UK, ManyPets UK, Adrian Flux Insurance Services, LCL.

What hooks does Ethos use in its ads?

Ethos's most-seen ads open with lines like "Get term life insurance 100% online in as little as 10 min.", "Get up to $3M in minutes", "An IUL is more than a life insurance policy.".

Where can I watch Ethos's video ads and commercials?

This page lists Ethos's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Ethos ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Ethos ads

Facebook & Instagram ad library

655 live nowethos.comUpdated Nov 2, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Ethos has run 655 Facebook and Instagram ads since Aug 2023, and 655 are live right now. Its active ads are 57% image, 37% video, 6% carousel, and 7 run as partnership ads with creators. Their reach is mostly in the United States. Most of them send traffic to ethos.com.

Total ads: 655
Live now: 655
Video share: 37%
Partnership ads: 7
Top market: US
Advertising since: Aug 2023

655 ads · most seen first

Ethos ad hooks

The opening line of each of Ethos's most-seen video and image ads.

01Get term life insurance 100% online in as little as 10 min.
02Get up to $3M in minutes
03An IUL is more than a life insurance policy.
04Explore annuity options for your retirement goals.

Ethos ad headlines

Headline	Ads	Longest run
Life insurance the easy way	1,073	655d
Build wealth with an IUL	159	267d
Find the Right Fit for Your Retirement	52	54d
Get up to $3M in minutes	28	263d
Get same-day coverage	21	249d
Obtén seguro de vida en minutos	20	181d
Up to $2M coverage in minutes	10	10d
No-med-exam life insurance	2	230d
Get same-day life insurance	1	655d
Ethos Life	1	1,169d

Longest-running Ethos ad copy

Ad copy	Ads	Longest run
Apply in minutes. Same-day coverage available.	1	1,169d
Your search for easy life insurance ends here. Get $3M in coverage in as little as 10 min with Ethos.	1	655d
We focus on life insurance so you can focus on everything else. Get term life coverage 100% online in as little as 10 min.	1	655d
Get term life insurance 100% online in as little as 10 min. No medical exam. Just answer health questions online.	937	655d
An IUL is more than a life insurance policy. It’s a smart money move that helps build wealth while you’re alive.	104	267d
Get term life insurance 100% online, no medical exam required.	26	263d
Here’s why an IUL life insurance policy is a good way to diversify.	6	244d
Already contributing to your 401k? Here’s why an IUL life insurance policy is a good next step.	45	237d
Get term life insurance 100% online with Ethos. Get covered today.	21	216d
Get up to $3M in minutes	137	215d

Ethos landing pages

https://www.ethos.com/life/get-life-insurance/547 ads · 84%
https://www.ethos.com/life/get-indexed-universal-life/56 ads · 9%
https://www.ethos.com/ethos-annuities/14 ads · 2%
https://www.ethos.com/annuities/explore-plans/12 ads · 2%
https://www.ethos.com/life/buy-indexed-universal-life/8 ads · 1%
https://www.ethos.com/life/buy-indexed-universal-life7 ads · 1%
https://agents.ethoslife.com/quote5 ads · 1%
https://www.ethos.com/life/get-indexed-universal-life/?presetKey=variation-a-iul1 ads · 0%
https://www.ethos.com/life/get-indexed-universal-life/?presetKey=variation-b-iul1 ads · 0%
https://www.ethos.com/life/indexed-universal-life-coverage1 ads · 0%

Ethos new ads per month

Oct 2026135
Sep 2026139
Aug 202699
Jul 202667
Jun 202676
May 202651
Apr 202659
Mar 202619
Feb 20263
Jan 20256
Aug 20231

Ethos ads FAQ

How many ads is Ethos running on Facebook and Instagram?: As of Nov 2026, Ethos has 655 active ads and 655 ads in total in the Meta Ad Library.
What kind of ads does Ethos run?: Ethos's active ads are 57% image (399), 37% video (256), 6% carousel (44).
Who does Ethos target with its ads?: Based on the reach Meta reports for its ads, Ethos reaches people mostly in the United States.
How often does Ethos launch new ads?: Ethos has been advertising on Meta since Aug 2023. It launched 135 new ads in Oct 2026.
What is Ethos's most used ad headline?: "Life insurance the easy way" — used on 1,073 ads.
Where do Ethos's ads send people?: Most Ethos ads send traffic to ethos.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Ethos?: Brands with similar ads include Aviva, Allianz UK, ManyPets UK, Adrian Flux Insurance Services, LCL.
What hooks does Ethos use in its ads?: Ethos's most-seen ads open with lines like "Get term life insurance 100% online in as little as 10 min.", "Get up to $3M in minutes", "An IUL is more than a life insurance policy.".
Where can I watch Ethos's video ads and commercials?: This page lists Ethos's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Ethos ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

AdManage

Research 13.6M+ ads from 39,000+ brands. Launch your own 10x faster.

Save winning ads to boards, then bulk-launch your versions to Meta, TikTok and 13 more channels.

See plans Book a demo

13.6M+ ads · 39,000+ brands

Research and launch 10x faster with AdManage

See plans