Heart's Rules video ad

Men aged 24–45, who have recently experienced a breakup or separation. They frequently visit relationship advice sites, follow breakup recovery or mental health pages, and interact with emotional/romantic content on TikTok, YouTube, or Instagram. Look for behavioral signals like: Search interest in “how to get my ex back”, “she blocked me”, “no contact rule” Engagement with self-improvement, dating, or psychology influencers (e.g., Matthew Hussey, Coach Lee, Stephan Speaks) Followers of heartbreak or emotional quote pages Viewers of content like breakup songs, lonely playlists, or ex-related TikToks Psychographics: Emotionally vulnerable, self-reflective Experiencing regret, guilt, or confusion Hoping for a second chance Consuming content on self-improvement or regret