How many ads is WIRED running on Facebook and Instagram?

As of Nov 2026, WIRED has 270 active ads and 395 ads in total in the Meta Ad Library.

What kind of ads does WIRED run?

WIRED's active ads are 68% image (289), 25% video (105), 7% carousel (29).

Who does WIRED target with its ads?

Based on the reach Meta reports for its ads, WIRED reaches mostly men aged 65+ in the United States.

How often does WIRED launch new ads?

WIRED has been advertising on Meta since Dec 2023. It launched 83 new ads in Oct 2026.

Where do WIRED's ads send people?

Most WIRED ads link to wired.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like WIRED?

Brands with similar ads include Which?, MasterClass, The Economist, Librio, Bloomberg.

What hooks does WIRED use in its ads?

WIRED's most-seen ads open with lines like "What can PepsiCo’s once-in-a-generation transformation teach your business?", "Who are the small businesses that won big at HSBC & FSB Small Business Growth Awards?", "These designers are redefining human connection.".

Where can I watch WIRED's video ads and commercials?

This page lists WIRED's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this WIRED ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

WIRED ads

Facebook & Instagram ad library

270 live nowwired.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

WIRED has run 395 Facebook and Instagram ads since Dec 2023, and 270 are live right now. Its active ads are 68% image, 25% video, 7% carousel. They reach mostly men aged 65+ in the United States. Most of them send traffic to wired.com. Across all ads, Meta reports about 2M reach.

Total ads: 395
Live now: 270
Video share: 25%
Top market: US
Advertising since: Dec 2023

395 ads · most seen first

WIRED ad hooks

The opening line of each of WIRED's most-seen video and image ads.

01What can PepsiCo’s once-in-a-generation transformation teach your business?
02Who are the small businesses that won big at HSBC & FSB Small Business Growth Awards?
03These designers are redefining human connection.
04Can AI be free of charge, no data centres, and run from your smartphone?
05Dame Kelly Holmes shares lessons on mindset, growth and how to succeed as an entrepreneur with WIRED Consulting & HSBC UK
06What makes one generation engage, while another scrolls past?
07Our new report draws on expert insights to explore how manufacturers can build resilience.
08Four leading design thinkers share their perspectives on how digital design will evolve.

WIRED ad headlines

Headline	Ads	Longest run
WIRED	126	40d
"The AI Slop Backlash Is Actually Having an Impact "	45	76d
How Data Centers Broke American Politics	45	76d
McDonald’s Built a 515-Page Dossier on Me. It Says I’ll Never Stop Eating There	39	76d
Why Normal People Aren’t Using AI Agents	36	76d
Over £500 of Self-Care & Style Essentials	36	1d
How to Avoid US-Based Digital Services—and Why You Might Want To	33	131d
ICE Is Expanding Across the US at Breakneck Speed. Here’s Where It’s Going Next	31	131d
Leak Exposes Members of Peter Thiel’s Secretive ‘Dialog’ Society	31	131d
A Teen Reporter Searched for His Community in the Epstein Files. Adults Freaked Out	30	59d

Longest-running WIRED ad copy

Ad copy	Ads	Longest run
Stay informed with reporting that puts facts first. Get unlimited access to WIRED–only $10 for a limited time.	9	164d
For reporting that’s ahead of its time, get unlimited access to the world of WIRED–now only $10 for 1 year.	4	142d
Tap into the tech, culture, and chaos shaping our world. Explore bold ideas—now just $10 for one year.	16	142d
Get clarity. Because what happens next changes everything. Subscribe now for $10 for 1 year	10	142d
{{product.brand}}	4	142d
ICE plans to lease offices throughout the US as part of a secret, months long expansion campaign. WIRED is publishing dozens of these locations.	4	131d
Amid growing concerns over Big Tech firms aligning with Trump administration policies, people are starting to move their digital lives to services based overseas. Here's what you need to know	31	131d
A WIRED analysis of DHS records identified dozens of specialized federal agents who used force against US civilians during the largest known deployment of its kind in US history.	27	131d
ICE plans to lease offices throughout the US as part of a secret, monthslong expansion campaign. WIRED is publishing dozens of these locations.	25	131d
More than 200 of the world's elites registered for a retreat whose agenda runs from panels on cult-building and sex to prepping for World War III. An associated app offers matchmaking.	31	131d

WIRED landing pages

https://www.wired.com/wiredworldfair/56 ads · 14%
https://shopgq.co.uk/products/gq-box?utm_source=meta&utm_medium=paid_social&utm_campaign=gqb_winter2624 ads · 6%
https://www.wired.com/v2/offers/wira01040?source=Paid_Soc_FBIG&cid={{campaign.id}}&asid={{adset.id}}&aid={{ad.id}}&utm_source=fbig&utm_medium=Paid_Soc_FBIG&utm_brand=wir&utm_campaign=paid-bau21 ads · 5%
https://seikoluxe.com/products/hbf001/?utm_source=promotion&utm_medium=social&utm_campaign=WiredOctoberHBF001&utm_id=WiredOctoberHBF00112 ads · 3%
https://www.wired.com/sponsored/story/engineering-smarter-operations-workist?utm_source=mixed-placement&utm_medium=social&utm_campaign=paid-spon-workist-8720417&utm_brand=wired12 ads · 3%
https://seikoluxe.com/products/hcc002/?utm_source=social&utm_medium=promotion&utm_campaign=WiredSeptemberHCC002&utm_id=WiredSeptemberHCC0029 ads · 2%
https://seikoluxe.com/products/spb463/?utm_source=social&utm_medium=promotion&utm_campaign=WiredSocialAugustSPB463&utm_id=WiredSocialAugustSPB4639 ads · 2%
https://www.wired.com/sponsored/story/rethink-ai-how-to-unlock-meaningful-value-in-the-new-age-of-business-kyndryl/8 ads · 2%
https://www.wired.com/story/border-patrol-bortac-borstar-use-of-force-midway-blitz/?source=Paid_Soc_FBIG_CM_0_ASC_GTM_0_WIR_US_Prospecting_C&utm_source=facebook&utm_medium=Paid_Soc_FBIG_CM&utm_brand=wir&utm_campaign=paid-ASC_GTM&utm_paidredirect=Paid_Soc_FBIG_CMASC_C&fbclid=fbclid8 ads · 2%
https://www.wired.com/story/epstein-files-redwood-bark-school-newspaper?source=Paid_Soc_FBIG_CM_0_ASC_GTM_0_WIR_US_Prospecting_C&utm_source=facebook&utm_medium=Paid_Soc_FBIG_CM&utm_brand=wir&utm_campaign=paid-ASC_GTM&utm_paidredirect=Paid_Soc_FBIG_CMASC_C&fbclid=fbclid8 ads · 2%

WIRED new ads per month

Oct 202683
Sep 2026149
Aug 202624
Jul 202616
Jun 202653
May 20264
Apr 20268
Mar 20262
Feb 202629
Dec 20252
Nov 20251
Oct 20254

WIRED ads FAQ

How many ads is WIRED running on Facebook and Instagram?: As of Nov 2026, WIRED has 270 active ads and 395 ads in total in the Meta Ad Library.
What kind of ads does WIRED run?: WIRED's active ads are 68% image (289), 25% video (105), 7% carousel (29).
Who does WIRED target with its ads?: Based on the reach Meta reports for its ads, WIRED reaches mostly men aged 65+ in the United States.
How often does WIRED launch new ads?: WIRED has been advertising on Meta since Dec 2023. It launched 83 new ads in Oct 2026.
What is WIRED's most used ad headline?: "WIRED" — used on 126 ads.
Where do WIRED's ads send people?: Most WIRED ads link to wired.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like WIRED?: Brands with similar ads include Which?, MasterClass, The Economist, Librio, Bloomberg.
What hooks does WIRED use in its ads?: WIRED's most-seen ads open with lines like "What can PepsiCo’s once-in-a-generation transformation teach your business?", "Who are the small businesses that won big at HSBC & FSB Small Business Growth Awards?", "These designers are redefining human connection.".
Where can I watch WIRED's video ads and commercials?: This page lists WIRED's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this WIRED ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

AdManage

Research 13.6M+ ads from 39,000+ brands. Launch your own 10x faster.

Save winning ads to boards, then bulk-launch your versions to Meta, TikTok and 13 more channels.

See plans Book a demo

13.6M+ ads · 39,000+ brands

Research and launch 10x faster with AdManage

See plans