Wayfair ads
Facebook & Instagram ad libraryWayfair has run 48 Facebook and Instagram ads since Nov 2023, and 48 are live right now. Its active ads are 67% video, 33% image, and 13 run as partnership ads with creators. Most of them send traffic to wayfair.com.
- Total ads
- 48
- Live now
- 48
- Video share
- 67%
- Partnership ads
- 13
- Advertising since
- Nov 2023
38dBrooklyn Bedding Plank Firm 10-Inch Two-Sided Firm Mattress with Cooling Top
Find the support and comfort you need for more restful sleep.
Shop Now · wayfair.com
39dMont Alpi MABi400 32-Inch 4-Burner 63000 BTU Stainless Steel Built-In Outdoor Kitchen Backyard Patio Barbecue Propane Gas Island Grill w/Infrared Rear Burner + Rotisserie Kit & Weather Cover
Preassembled options to get grilling – stat. Shop Mont Alpi Grills On Wayfair.
Shop Now · wayfair.com
33d#ad I’m literally OBSESSED with these cloud mirrors from @wayfair 😍 had to partner with them AGAIN because one just wasn’t enough! They’re super aesthetic…
Shop now · wayfair.com
33dShop this room
A bedroom that’s just your style. Delivered fast and free.* *Some exclusions apply.
Shop Now · wayfair.com
4dElara 6-Drawer Solid Wood Double Dresser | Mid-Century Modern Horizontal Chest of Drawers with CNC Wave Texture, Natural Oak
Don't let these items pass you by and enjoy FREE SHIPPING on all orders over $35!
Shop Now · wayfair.com
38dNovilla 12'' Medium Plush Gel Memory Foam Mattress
Shop mattresses, bed frames, & more.
Shop Now · wayfair.com
17dmodern goth
Trend alert: modern goth 🖤 🕯️
Shop Now · wayfair.com
25dChildhood nostalgia
Childhood nostalgia 🧸✨ – shop our faves from the collection.
Shop Now · wayfair.com
39dMonaco 20 Piece 18/10 Stainless Steel Flatware Set, Service for 4
Cook, host, and celebrate life's moments with ease. Shop Tramontia on Wayfair.
Shop Now · wayfair.com
4dTabatha PE Wicker Outdoor Patio Storage Bench with Cushion
Durable materials vetted for quality.
Shop Now · wayfair.com
35dYour shortcut to the good stuff
Furniture that passed our 10-point quality inspection.
Shop Now · wayfair.com
3dHoliday hosting faves
Hosting the holidays? We’ve got you covered.
Shop Now · wayfair.com
33dTop picks for every home. Delivered fast and free.
Sit. Eat. Enjoy.
Shop Now · wayfair.com
32dCuisinart Chef's Classic 11 Piece Non Stick Hard-Anodized Cookware Set
Crafted for every kind of cook. Shop Cuisinart on Wayfair.
Shop Now · wayfair.com
39dWayfair
Swiss Madison seamlessly blends elegant design with innovative engineering to offer premium fixtures
Shop Now · wayfair.com
4dTabatha PE Wicker Outdoor Patio Storage Bench with Cushion
Don't let these items pass you by and enjoy FREE SHIPPING on all orders over $35!
Shop Now · wayfair.com
49d4 - Light Dimmable LED Vanity Light
Home Lighting Essentials. Shop Kuzco Lighting on Wayfair.
Shop Now · wayfair.com
10dYour shortcut to the good stuff
Shop living room picks that passed our 10-point quality inspection.
Shop Now · wayfair.com
39dKendall Clear Coated Ladder Back Metal Restaurant Chair
Essentials for Every Room and Beyond
Shop Now · wayfair.com
35d#ad Write CLASSIC and I’ll share these with you! Bringing all the festive feels home with my favorite @wayfair holiday picks. I went with rich reds, classic…
Shop now · wayfair.com
3dThe outdoor decor market
For inflatables that will be the talk of the town, Wayfair delivers.
Shop Now · wayfair.com
38dImpressions Hand Loomed Wool Rug
Shop timeless designs for every room and every aesthetic.
Shop Now · wayfair.com
3dHoliday hosting faves
Hosting the holidays? We’ve got you covered.
Shop Now · wayfair.com
39dCorretto Wall Mounted Electric Fireplace in Black by Real Flame
Add real style with Real Flame.
Shop Now · wayfair.com
Wayfair ad hooks
The opening line of each of Wayfair's most-seen video and image ads.
- 01Find the support and comfort you need for more restful sleep.
- 02Preassembled options to get grilling – stat.
- 03#ad I’m literally OBSESSED with these cloud mirrors from @wayfair 😍 had to partner with them AGAIN because one just wasn’t enough!
- 04A bedroom that’s just your style.
- 05Don't let these items pass you by and enjoy FREE SHIPPING on all orders over $35!
- 06Shop mattresses, bed frames, & more.
- 07Trend alert: modern goth
- 08Childhood nostalgia 🧸✨ – shop our faves from the collection.
Wayfair ad headlines
| Headline | Ads | Longest run |
|---|---|---|
| Wayfair | 12 | 23d |
| Your shortcut to the good stuff | 10 | 34d |
| wayfair.com | 9 | 31d |
| Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More | 9 | 34d |
| Gerrell Solid Wood Platform Bed Frame with Sculpted Spearhead Headboard – Mid-Century Modern Style, 800lbs Capacity, All Mattress Support, No Box Spring Needed | 6 | 16d |
| {{product.name}} | 6 | 16d |
| 5 H X 5.53125 W X 5 Privacy (Bed & Bath) Door Lever | 6 | 16d |
| All-Clad D3 Stainless Steel Frying Pan with Lid | 6 | 16d |
| All-Clad HA1 Expert Cookware Set, 5 Piece | 6 | 16d |
| Aurora 3 Piece Bedroom Set Solid Wood Platform Bed Frame with Headboard and Nightstand - Find it on the App! | 6 | 1,077d |
Longest-running Wayfair ad copy
| Ad copy | Ads | Longest run |
|---|---|---|
| The No. 1 App for Your Home Finds! | 36 | 1,077d |
| @kbstafford89 knows a winning team needs both: drinks on offense, spill prep on defense. For the ultimate hosting lineup, Wayfair delivers. | 1 | 34d |
| When the sofa becomes the playground… Wayfair delivers. | 5 | 34d |
| When “wipe your paws” doesn’t work. | 9 | 34d |
| For lifelike evergreens and ornaments you’ll use year after year, Wayfair delivers. | 3 | 34d |
| Furniture that passed our 10-point quality inspection. | 10 | 34d |
| Found that perfect piece! It’s so beautiful and it’s from @wayfair Have you been looking for a curved light oak cabinet with doors? This is the one!! It’s so well made and would look stunning in that open wall. Comment SHOP and I’ll send… | 1 | 32d |
| #ad Modular couches just make more sense 🖤Rearrange it, style it, love it. @wayfair really did their thing. • • • #WayfairCreator #wayfairelevate #wayfair | 1 | 32d |
| My fav purchase so far for my home 🤭 Linked in biooooo ✨ @wayfair #wayfair #wayfairelevate #wayfaircreator #ad #home #cloudcouch #homefurniture #firsthome | 1 | 32d |
| Last year I purchased the Darby rug by Loloi II and I have no regrets! It's soft, durable, comfortable, easy to take care of. I do not use a pad because you don't need one it's that soft! Comment SHOP below to receive a DM with the link… | 1 | 32d |
Wayfair landing pages
- https://www.wayfair.com/?refid=FB49UF_EVERGREEN9 ads · 19%
- https://wayfair.com/daily-sales/holiday-front-porch-reset~e336116.html?&refid=FB49UF_HOL5 ads · 10%
- https://www.wayfair.com/Millwood-Pines--Gerrell-Solid-Wood-Platform-Bed-Frame-with-Sculpted-Spearhead-Headboard-%E2%80%93-MidCentury-Modern-Style-800lbs-Capacity-All-Mattress-Support-No-Box-Spring-Needed-BBBJ2350-L12-K~AAAI1249.html?refid=FBDPA49-AAAI1249_112609345_112609347&PiID%5B%5D=112609345&PiID%5B%5D=1126093473 ads · 6%
- https://wayfair.com/curated/unique-christmas-trees~ev634937.html?refid=FB49UF_HOL2 ads · 4%
- https://www.wayfair.ca/Acacia--Aurora-3-Piece-Bedroom-Set-Solid-Wood-Platform-Bed-Frame-with-Headboard-and-Nightstand-Composite_F80C0EDF99A14446B1F1D8B5211D18E0_168-L19-K~AAAI1042.html?refid=FBDPA446-AAAI10422 ads · 4%
- https://www.wayfair.com/AllClad--AllClad-D3-Stainless-Steel-Frying-Pan-with-Lid-41106-41126-L785-K~AAC1685.html?refid=FBDPA49-AAC1685_11255507&PiID%5B%5D=112555072 ads · 4%
- https://www.wayfair.com/m/wayfair_verified?refid=FB49UF_SANDB2 ads · 4%
- https://www.wayfair.ca/Acacia--Acacia-Callisto-3piece-Bedroom-Set-Solid-Wood-Bed-Frame-With-High-Headboard-And-Nightstand-COM2-L19-K~AAAI1048.html?refid=FBDPA446-AAAI10481 ads · 2%
- https://www.wayfair.ca/Acacia--Kaylin-2-Piece-Bedroom-Set-Solid-Wood-Platform-Bed-Frame-with-Headboard-and-Nightstand-Composite_F75D6014ABF24B53BA41728D3D4DE50D_168-L19-K~AAAI1044.html?refid=FBDPA446-AAAI10441 ads · 2%
- https://www.wayfair.ca/Panda--1.34-cu.-ft.-Portable-Washer-in-White-PAN6320W-L7322-K~AABP1012.html?refid=FBDPA446-AABP10121 ads · 2%
Wayfair new ads per month
- Oct 202620
- Sep 202623
- Jan 20261
- Nov 20234
Wayfair ads FAQ
- How many ads is Wayfair running on Facebook and Instagram?
- As of Nov 2026, Wayfair has 48 active ads and 48 ads in total in the Meta Ad Library.
- What kind of ads does Wayfair run?
- Wayfair's active ads are 67% video (32), 33% image (16).
- How often does Wayfair launch new ads?
- Wayfair has been advertising on Meta since Nov 2023. It launched 20 new ads in Oct 2026.
- What is Wayfair's most used ad headline?
- "Wayfair" — used on 12 ads.
- Where do Wayfair's ads send people?
- Most Wayfair ads send traffic to wayfair.com. The landing pages section above lists every destination by how many ads use it.
- Which brands advertise like Wayfair?
- Brands with similar ads include Marks and Spencer, Must Have Ideas UK (433134210535100), Tesco, Amazon.co.uk, eBay.co.uk.
- What hooks does Wayfair use in its ads?
- Wayfair's most-seen ads open with lines like "Find the support and comfort you need for more restful sleep.", "Preassembled options to get grilling – stat.", "#ad I’m literally OBSESSED with these cloud mirrors from @wayfair 😍 had to partner with them AGAIN because one just wasn’t enough!".
- Where can I watch Wayfair's video ads and commercials?
- This page lists Wayfair's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
- Where does this Wayfair ad data come from?
- From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.
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