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The Fold London ads

703 live nowUpdated Nov 2, 2026

The Fold London has run 3,957 Facebook and Instagram ads since Jun 2025, and 703 are live right now. Its active ads are 65% image, 34% video, 1% carousel, and 60 run as partnership ads with creators. They reach mostly women aged 45-54 in the United Kingdom. Most of them send traffic to thefoldlondon.com. Across all ads, Meta reports about 11.6M reach.

Total ads
3,957
Live now
703
Video share
34%
Partnership ads
60
Top market
UK
Advertising since
Jun 2025
  1. The Fold London ad: Shop the November Collection.370d

    Shop the November Collection.

    Limited edition and designed to stand out. When you're wearing this dress, prepare for compliments.

    Shop Now · thefoldlondon.com

  2. The Fold London ad: Shop the November Collection.370d

    Shop the November Collection.

    We do bodycon differently (read: comfortable and flattering).

    Shop Now · thefoldlondon.com

  3. The Fold London ad: Shop the October collection.398d

    Shop the October collection.

    Inspired by the Scottish highlands, designed for your everyday. We're bringing a wild spirit to the city this season.

    Shop Now · thefoldlondon.com

  4. The Fold London ad: New year, new mood.307d

    New year, new mood.

    Don't just take our word for it, discover the fabric loved by all our customers.

    Shop Now · thefoldlondon.com

  5. The Fold London ad: Shop the September collection.412d

    Shop the September collection.

    Limited-edition jacquard from the finest Italian mill. This is occasionwear you won't find anywhere else.

    Shop Now · thefoldlondon.com

  6. The Fold London ad: Shop the November Collection.370d

    Shop the November Collection.

    Intricate fabrics. Standout silhouettes. The perfect finish. We consider every detail so you don't have to.

    Shop Now · thefoldlondon.com

  7. The Fold London ad: New year, new mood.307d

    New year, new mood.

    Limited edition tweed, designed to stand out.

    Shop Now · thefoldlondon.com

  8. The Fold London ad: Shop the October collection.378d

    Shop the October collection.

    Inspired by the Scottish highlands, designed for your everyday. We're bringing a wild spirit to the city this season.

    Shop Now · thefoldlondon.com

  9. The Fold London ad: The Network363d

    The Network

    Remarkable women wear The Fold – just ask Francesca Rowan-Plowden.

    Watch More · thefoldlondon.com

  10. The Fold London ad: New year, new mood.307d

    New year, new mood.

    We're the experts in colour, and our latest styles are no exception.

    Shop Now · thefoldlondon.com

  11. 426d

    Shop the September collection.

    Designed to flatter the female form, you'll wear our dresses for years to come.

    Shop Now · thefoldlondon.com

  12. The Fold London ad: Shop the November Collection.335d

    Shop the November Collection.

    Limited edition and designed to stand out. When you're wearing this dress, prepare for compliments.

    Shop Now · thefoldlondon.com

  13. The Fold London ad: The Network378d

    The Network

    Remarkable women wear The Fold – just ask Hannah Fry.

    Watch More · thefoldlondon.com

  14. The Fold London ad: New year, new mood.307d

    New year, new mood.

    Tactile. Timeless. Truly unique. From limited-edition tweed to intricate pleats, this season is all about playful textures.

    Shop Now · thefoldlondon.com

  15. The Fold London ad: Shop the October collection.389d

    Shop the October collection.

    You've got the power, we've got the suit.

    Shop Now · thefoldlondon.com

  16. 412d

    As Styled By

    What does a fashion expert wear to work? Watch more to see how Serena Hood, co-founder and CEO of Collagerie, styles our new-season collection.

    Learn More · thefoldlondon.com

  17. The Fold London ad: Shop the September collection.412d

    Shop the September collection.

    Designed to be worn together but just as good apart, our new-season co-ords make elegant style, effortless.

    Learn More · thefoldlondon.com

  18. 425d

    Shop the September collection.

    We fit our styles on real women three times, so you can get that tailored-to-you look, without the price tag.

    Shop Now · thefoldlondon.com

  19. The Fold London ad: Shop the November Collection.335d

    Shop the November Collection.

    We do bodycon differently (read: comfortable and flattering).

    Shop Now · thefoldlondon.com

  20. The Fold London ad: Shop the September collection.412d

    Shop the September collection.

    Designed to flatter the female form, you'll wear our dresses for years to come.

    Shop Now · thefoldlondon.com

  21. The Fold London ad: Lovera Dress Navy294d

    Lovera Dress Navy

    Luxurious fabrics and statement silhouettes. Say yes to the dress (you won't regret it).

    Shop Now · thefoldlondon.com

  22. The Fold London ad: New year, new mood.307d

    New year, new mood.

    We're the experts in colour, and our latest styles are no exception.

    Shop Now · thefoldlondon.com

  23. The Fold London ad: New year, new mood.306d

    New year, new mood.

    Where confident colour meets traditional tailoring. This is suiting, The Fold way.

    Shop Now · thefoldlondon.com

  24. The Fold London ad: Valencia Lace Dress Indigo240d

    Valencia Lace Dress Indigo

    Our occasionwear is made in limited runs, so you'll never have an accidental 'who wore it best' moment.

    Shop Now · thefoldlondon.com

The Fold London ad hooks

The opening line of each of The Fold London's most-seen video and image ads.

  1. 01Limited edition and designed to stand out.
  2. 02We do bodycon differently (read: comfortable and flattering).
  3. 03Inspired by the Scottish highlands, designed for your everyday.
  4. 04Don't just take our word for it, discover the fabric loved by all our customers.
  5. 05Limited-edition jacquard from the finest Italian mill.
  6. 06Intricate fabrics.
  7. 07Limited edition tweed, designed to stand out.
  8. 08Remarkable women wear The Fold – just ask Francesca Rowan-Plowden.

The Fold London ad headlines

HeadlineAdsLongest run
Shop the September collection.2,62238d
Shop the October collection.2,03626d
The Fold London885222d
The new mood.77828d
Shop New Occasionwear.72365d
New year, new mood.64041d
Shop 15% off our latest collection60217d
This is Modern Luxury51756d
Up to 40% off everything47329d
Versatile style, made effortless.43144d

Longest-running The Fold London ad copy

Ad copyAdsLongest run
Shop in store3222d
There's nothing like shopping in store. Visit us at {{page.location.street_address}}.1222d
Wherever the summer takes you, find the perfect investment piece for your next great escape.224173d
Bold colour. Polished confidence. Occasion pieces designed for every invitation.14171d
Ease, without compromise. Machine washable elevated essentials designed to keep pace with your day.26171d
Professional polish you can put in the washing machine? Our Clever Crepe suiting is just that. Save up to 20% as you spend with our Mix & Match Offer.115165d
Embrace the energy of event season with silhouettes designed for maximum impact.154159d
Hand-embroidered cotton with 3D detail and pockets. Dress it up or down all summer.33159d
A sculpting crepe pencil dress built for busy workdays. Machine-washable luxury.60159d
The smartest wardrobes aren’t built one piece at a time. Mix and match selected styles and save as you go - 10% off two pieces, 15% off three, 20% off four.60158d

The Fold London landing pages

  1. https://thefoldlondon.com/new-in/912 ads · 23%
  2. https://thefoldlondon.com/edits/occasionwear/478 ads · 12%
  3. https://thefoldlondon.com/sale/270 ads · 7%
  4. https://thefoldlondon.com/workwear-offer/225 ads · 6%
  5. https://thefoldlondon.com/clothing/134 ads · 3%
  6. https://thefoldlondon.com/clothing/dresses-jumpsuits/133 ads · 3%
  7. https://thefoldlondon.com/the-party-edit/110 ads · 3%
  8. https://thefoldlondon.com/offer/99 ads · 3%
  9. https://thefoldlondon.com/tailoring/suiting/84 ads · 2%
  10. https://thefoldlondon.com/sale44 ads · 1%

The Fold London new ads per month

  • Oct 2026425
  • Sep 2026286
  • Aug 2026209
  • Jul 2026182
  • Jun 2026350
  • May 2026164
  • Apr 2026265
  • Mar 2026137
  • Feb 2026173
  • Jan 2026337
  • Dec 2025309
  • Nov 2025245

The Fold London ads FAQ

How many ads is The Fold London running on Facebook and Instagram?
As of Nov 2026, The Fold London has 703 active ads and 3,957 ads in total in the Meta Ad Library.
What kind of ads does The Fold London run?
The Fold London's active ads are 65% image (2,606), 34% video (1,351), 1% carousel (22).
Who does The Fold London target with its ads?
Based on the reach Meta reports for its ads, The Fold London reaches mostly women aged 45-54 in the United Kingdom.
How often does The Fold London launch new ads?
The Fold London has been advertising on Meta since Jun 2025. It launched 425 new ads in Oct 2026.
What is The Fold London's most used ad headline?
"Shop the September collection." — used on 2,622 ads.
Where do The Fold London's ads send people?
Most The Fold London ads send traffic to thefoldlondon.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like The Fold London?
Brands with similar ads include Reiss, Rise & Fall, Meshki, N.Peal, Joseph Fashion.
What hooks does The Fold London use in its ads?
The Fold London's most-seen ads open with lines like "Limited edition and designed to stand out.", "We do bodycon differently (read: comfortable and flattering).", "Inspired by the Scottish highlands, designed for your everyday.".
Where can I watch The Fold London's video ads and commercials?
This page lists The Fold London's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this The Fold London ad data come from?
From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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