The Fold London ads
Facebook & Instagram ad libraryThe Fold London has run 3,957 Facebook and Instagram ads since Jun 2025, and 703 are live right now. Its active ads are 65% image, 34% video, 1% carousel, and 60 run as partnership ads with creators. They reach mostly women aged 45-54 in the United Kingdom. Most of them send traffic to thefoldlondon.com. Across all ads, Meta reports about 11.6M reach.
- Total ads
- 3,957
- Live now
- 703
- Video share
- 34%
- Partnership ads
- 60
- Top market
- UK
- Advertising since
- Jun 2025
370d
Shop the November Collection.
Limited edition and designed to stand out. When you're wearing this dress, prepare for compliments.
Shop Now · thefoldlondon.com
370d
Shop the November Collection.
We do bodycon differently (read: comfortable and flattering).
Shop Now · thefoldlondon.com
398dShop the October collection.
Inspired by the Scottish highlands, designed for your everyday. We're bringing a wild spirit to the city this season.
Shop Now · thefoldlondon.com
307dNew year, new mood.
Don't just take our word for it, discover the fabric loved by all our customers.
Shop Now · thefoldlondon.com
412dShop the September collection.
Limited-edition jacquard from the finest Italian mill. This is occasionwear you won't find anywhere else.
Shop Now · thefoldlondon.com
370dShop the November Collection.
Intricate fabrics. Standout silhouettes. The perfect finish. We consider every detail so you don't have to.
Shop Now · thefoldlondon.com
307dNew year, new mood.
Limited edition tweed, designed to stand out.
Shop Now · thefoldlondon.com
378dShop the October collection.
Inspired by the Scottish highlands, designed for your everyday. We're bringing a wild spirit to the city this season.
Shop Now · thefoldlondon.com
363dThe Network
Remarkable women wear The Fold – just ask Francesca Rowan-Plowden.
Watch More · thefoldlondon.com
307dNew year, new mood.
We're the experts in colour, and our latest styles are no exception.
Shop Now · thefoldlondon.com
- 426d
Shop the September collection.
Designed to flatter the female form, you'll wear our dresses for years to come.
Shop Now · thefoldlondon.com
335dShop the November Collection.
Limited edition and designed to stand out. When you're wearing this dress, prepare for compliments.
Shop Now · thefoldlondon.com
378dThe Network
Remarkable women wear The Fold – just ask Hannah Fry.
Watch More · thefoldlondon.com
307dNew year, new mood.
Tactile. Timeless. Truly unique. From limited-edition tweed to intricate pleats, this season is all about playful textures.
Shop Now · thefoldlondon.com
389dShop the October collection.
You've got the power, we've got the suit.
Shop Now · thefoldlondon.com
- 412d
As Styled By
What does a fashion expert wear to work? Watch more to see how Serena Hood, co-founder and CEO of Collagerie, styles our new-season collection.
Learn More · thefoldlondon.com
412dShop the September collection.
Designed to be worn together but just as good apart, our new-season co-ords make elegant style, effortless.
Learn More · thefoldlondon.com
- 425d
Shop the September collection.
We fit our styles on real women three times, so you can get that tailored-to-you look, without the price tag.
Shop Now · thefoldlondon.com
335dShop the November Collection.
We do bodycon differently (read: comfortable and flattering).
Shop Now · thefoldlondon.com
412dShop the September collection.
Designed to flatter the female form, you'll wear our dresses for years to come.
Shop Now · thefoldlondon.com
294dLovera Dress Navy
Luxurious fabrics and statement silhouettes. Say yes to the dress (you won't regret it).
Shop Now · thefoldlondon.com
307dNew year, new mood.
We're the experts in colour, and our latest styles are no exception.
Shop Now · thefoldlondon.com
306dNew year, new mood.
Where confident colour meets traditional tailoring. This is suiting, The Fold way.
Shop Now · thefoldlondon.com
240dValencia Lace Dress Indigo
Our occasionwear is made in limited runs, so you'll never have an accidental 'who wore it best' moment.
Shop Now · thefoldlondon.com
The Fold London ad hooks
The opening line of each of The Fold London's most-seen video and image ads.
- 01Limited edition and designed to stand out.
- 02We do bodycon differently (read: comfortable and flattering).
- 03Inspired by the Scottish highlands, designed for your everyday.
- 04Don't just take our word for it, discover the fabric loved by all our customers.
- 05Limited-edition jacquard from the finest Italian mill.
- 06Intricate fabrics.
- 07Limited edition tweed, designed to stand out.
- 08Remarkable women wear The Fold – just ask Francesca Rowan-Plowden.
The Fold London ad headlines
| Headline | Ads | Longest run |
|---|---|---|
| Shop the September collection. | 2,622 | 38d |
| Shop the October collection. | 2,036 | 26d |
| The Fold London | 885 | 222d |
| The new mood. | 778 | 28d |
| Shop New Occasionwear. | 723 | 65d |
| New year, new mood. | 640 | 41d |
| Shop 15% off our latest collection | 602 | 17d |
| This is Modern Luxury | 517 | 56d |
| Up to 40% off everything | 473 | 29d |
| Versatile style, made effortless. | 431 | 44d |
Longest-running The Fold London ad copy
| Ad copy | Ads | Longest run |
|---|---|---|
| Shop in store | 3 | 222d |
| There's nothing like shopping in store. Visit us at {{page.location.street_address}}. | 1 | 222d |
| Wherever the summer takes you, find the perfect investment piece for your next great escape. | 224 | 173d |
| Bold colour. Polished confidence. Occasion pieces designed for every invitation. | 14 | 171d |
| Ease, without compromise. Machine washable elevated essentials designed to keep pace with your day. | 26 | 171d |
| Professional polish you can put in the washing machine? Our Clever Crepe suiting is just that. Save up to 20% as you spend with our Mix & Match Offer. | 115 | 165d |
| Embrace the energy of event season with silhouettes designed for maximum impact. | 154 | 159d |
| Hand-embroidered cotton with 3D detail and pockets. Dress it up or down all summer. | 33 | 159d |
| A sculpting crepe pencil dress built for busy workdays. Machine-washable luxury. | 60 | 159d |
| The smartest wardrobes aren’t built one piece at a time. Mix and match selected styles and save as you go - 10% off two pieces, 15% off three, 20% off four. | 60 | 158d |
The Fold London landing pages
- https://thefoldlondon.com/new-in/912 ads · 23%
- https://thefoldlondon.com/edits/occasionwear/478 ads · 12%
- https://thefoldlondon.com/sale/270 ads · 7%
- https://thefoldlondon.com/workwear-offer/225 ads · 6%
- https://thefoldlondon.com/clothing/134 ads · 3%
- https://thefoldlondon.com/clothing/dresses-jumpsuits/133 ads · 3%
- https://thefoldlondon.com/the-party-edit/110 ads · 3%
- https://thefoldlondon.com/offer/99 ads · 3%
- https://thefoldlondon.com/tailoring/suiting/84 ads · 2%
- https://thefoldlondon.com/sale44 ads · 1%
The Fold London new ads per month
- Oct 2026425
- Sep 2026286
- Aug 2026209
- Jul 2026182
- Jun 2026350
- May 2026164
- Apr 2026265
- Mar 2026137
- Feb 2026173
- Jan 2026337
- Dec 2025309
- Nov 2025245
The Fold London ads FAQ
- How many ads is The Fold London running on Facebook and Instagram?
- As of Nov 2026, The Fold London has 703 active ads and 3,957 ads in total in the Meta Ad Library.
- What kind of ads does The Fold London run?
- The Fold London's active ads are 65% image (2,606), 34% video (1,351), 1% carousel (22).
- Who does The Fold London target with its ads?
- Based on the reach Meta reports for its ads, The Fold London reaches mostly women aged 45-54 in the United Kingdom.
- How often does The Fold London launch new ads?
- The Fold London has been advertising on Meta since Jun 2025. It launched 425 new ads in Oct 2026.
- What is The Fold London's most used ad headline?
- "Shop the September collection." — used on 2,622 ads.
- Where do The Fold London's ads send people?
- Most The Fold London ads send traffic to thefoldlondon.com. The landing pages section above lists every destination by how many ads use it.
- Which brands advertise like The Fold London?
- Brands with similar ads include Reiss, Rise & Fall, Meshki, N.Peal, Joseph Fashion.
- What hooks does The Fold London use in its ads?
- The Fold London's most-seen ads open with lines like "Limited edition and designed to stand out.", "We do bodycon differently (read: comfortable and flattering).", "Inspired by the Scottish highlands, designed for your everyday.".
- Where can I watch The Fold London's video ads and commercials?
- This page lists The Fold London's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
- Where does this The Fold London ad data come from?
- From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.
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