Thames Water ads
Facebook & Instagram ad libraryThames Water has run 199 Facebook and Instagram ads since Oct 2019, and 22 are live right now. Its active ads are 62% video, 35% image, 3% carousel. They reach mostly women aged 65+ in the United Kingdom. Most of them send traffic to thameswater.co.uk. Across all ads, Meta reports about 113.5M reach.
- Total ads
- 199
- Live now
- 22
- Video share
- 62%
- Top market
- UK
- Advertising since
- Oct 2019
147dOur biggest upgrade in 150 years
Our over £6 billion investment into river health means hundreds more projects across our communities. All part of our biggest upgrade in 150 years.
Learn More · thameswater.co.uk
383dFind out more about our biggest upgrade in 150 years.
Say goodbye to leaky pipes! We're upgrading our network with hundreds of miles of brand new pipes, ensuring a safer and more reliable water supply for you.
Learn More · thameswater.co.uk
397dFind out more about our biggest upgrade in 150 years.
As part of our biggest upgrade in 150 years we're replacing hundreds of miles of old pipes with brand new ones.
Learn more · thameswater.co.uk
77dDrought affects us all
Hot, dry weather puts pressure on communities, rivers and water supplies. Using a little less water helps protect them all. Find out more
See Details · thameswater.co.uk
383dFind out more about our biggest upgrade in 150 years.
As part of our biggest upgrade in 150 years we're replacing hundreds of miles of old pipes with brand new ones. Find out more about our biggest upgrade in 150…
Learn more · thameswater.co.uk
- 153d
Our biggest upgrade in 150 years
As part of our biggest upgrade in 150 years, we’re investing over £6 billion into river health. That means dedicating more people to hundreds more projects…
Learn More · thameswater.co.uk
259dCool it, Bin it, Don't block it.
Please don't pour leftover gravy down the sink, it can damage the environment. Cool it, Bin it, Don't block it.
Learn More · thameswater.co.uk
77dSave water today
Every drop starts in the environment. Small changes at home help protect our water supplies and rivers, while we wait for rain.
Learn More · thameswater.co.uk
77dQuality. On tap. For all.
Your drinking water is quality tested over 500,000 times a year to ensure it is amongst the best in the world.
Learn More · thameswater.co.uk
- 351d
Cool it, Bin it, Don't block it.
Please don't pour used cooking oil and fat down the sink, it can block your pipes. Cool it, Bin it, Don't block it.
Learn More · thameswater.co.uk
- 153d
Our biggest upgrade in 150 years
As part of our biggest upgrade in 150 years, we’re investing over £6 billion into river health. That means dedicating more people to hundreds more projects…
Learn More · thameswater.co.uk
18dBin It Don’t Block It
Wet wipes can cause blockages and flooded streets. Next time, put it in the bin. Protect your neighbourhood. #BinItDontBlockIt
Learn More · thameswater.co.uk
351dCool it, Bin it, Don't block it.
Please don't pour leftover gravy down the sink, it can block your pipes. Cool it, Bin it, Don't block it.
Learn More · thameswater.co.uk
351dCool it, Bin it, Don't block it.
Please don't pour used cooking oil and fat down the sink, it can block your pipes. Cool it, Bin it, Don't block it.
Learn More · thameswater.co.uk
77dQuality. On tap. For all.
Your drinking water is quality tested over 500,000 times a year to ensure it is amongst the best in the world.
See Details · thameswater.co.uk
77dQuality. On tap. For all.
Your drinking water is quality tested over 500,000 times a year to ensure it is amongst the best in the world.
Learn More · thameswater.co.uk
45dWater quality | Help and advice | Thames Water
A different taste doesn’t mean a different standard. Your water is carefully treated and quality tested before it reaches your tap.
Learn More · thameswater.co.uk
18dBin It Don’t Block It
Flushing wet wipes can lead to sewage backing up into your home. Next time, put it in the bin. Protect your neighbourhood. #BinItDontBlockIt
Learn More · thameswater.co.uk
45dDifferent taste? Same care.
Your water may taste a little different from time to time. It’s carefully treated and quality tested before it reaches your tap.
Learn More · thameswater.co.uk
259dCool it, Bin it, Don't block it.
Please don't pour used cooking oil and fat down the sink, it can block your pipes. Cool it, Bin it, Don't block it.
Learn More · thameswater.co.uk
259dCool it, Bin it, Don't block it.
Please don't pour used cooking oil and fat down the sink, it can block your pipes. Cool it, Bin it, Don't block it.
Learn More · thameswater.co.uk
- 125d
Priority Services Register
Need a little extra support? We're here to help when you need it most. Our free Priority Services include access to a 24-hour helpline 🩵
Learn More · thameswater.co.uk
- 153d
Our biggest upgrade in 150 years
As part of our biggest upgrade in 150 years, we’re investing over £6 billion into river health. That means dedicating more people to hundreds more projects…
Learn More · thameswater.co.uk
259dCool it, Bin it, Don't block it.
Please don't pour used cooking oil and fat down the sink, it can block your pipes. Cool it, Bin it, Don't block it.
Learn More · thameswater.co.uk
Thames Water ad hooks
The opening line of each of Thames Water's most-seen video and image ads.
- 01Our over £6 billion investment into river health means hundreds more projects across our communities.
- 02Say goodbye to leaky pipes!
- 03As part of our biggest upgrade in 150 years we're replacing hundreds of miles of old pipes with brand new ones.
- 04Hot, dry weather puts pressure on communities, rivers and water supplies.
- 05As part of our biggest upgrade in 150 years, we’re investing over £6 billion into river health.
- 06Please don't pour leftover gravy down the sink, it can damage the environment.
- 07Every drop starts in the environment.
- 08Your drinking water is quality tested over 500,000 times a year to ensure it is amongst the best in the world.
Thames Water ad headlines
| Headline | Ads | Longest run |
|---|---|---|
| Our biggest upgrade in 150 years | 115 | 68d |
| Our Water Saving Summer | 71 | 42d |
| Cool it, Bin it, Don't block it. | 61 | 41d |
| Bin It Don’t Block It | 49 | 17d |
| Priority Services Register | 36 | 125d |
| Water quality | Help and advice | Thames Water | 25 | 31d |
| Save water today | 12 | 45d |
| Quality. On tap. For all. | 11 | 64d |
| Thames Water | 10 | 45d |
| Our Water Saving Summer. | 10 | 5d |
Longest-running Thames Water ad copy
| Ad copy | Ads | Longest run |
|---|---|---|
| Need a little extra support? We're here to help when you need it most. Our free Priority Services include access to a 24-hour helpline 🩵 | 26 | 125d |
| Little ones at home? Priority Services can provide extra support when unexpected disruptions happen 🩵 | 3 | 125d |
| Living with a health condition or mobility challenge? Priority Services can provide extra support when you need it 🩵 | 3 | 125d |
| Need a little extra support? Priority Services gives you access to a 24-hour helpline and extra help when you need it most 🩵 | 2 | 124d |
| Do you care for someone? Priority Services can provide extra support and peace of mind when it's needed most 🩵 | 4 | 124d |
| Are you a carer for someone? We'll help you care for them too. Our free Priority Services can provide extra support for the person you care for 🩵 | 10 | 124d |
| English isn't your first language? Priority Services can help you stay informed and understand what's happening with your water 🩵 | 4 | 124d |
| We’re consulting on proposals for an essential new reservoir in Oxfordshire, to help secure water for 15 million people across the South East. With a changing climate, growing population and to better protect the environment, we must… | 11 | 77d |
| As part of our biggest upgrade in 150 years, we’re investing over £6 billion into river health. That means dedicating more people to hundreds more projects, replacing waste pipes and significantly increasing treatment capacity. | 90 | 68d |
| Your drinking water is quality tested over 500,000 times a year to ensure it is amongst the best in the world. | 11 | 64d |
Thames Water landing pages
- https://www.thameswater.co.uk/help/water-saving/water-saving-calculator50 ads · 25%
- https://www.thameswater.co.uk/about-us/our-biggest-upgrade39 ads · 20%
- http://thameswater.co.uk/priority-services32 ads · 16%
- https://www.thameswater.co.uk/help/water-and-waste-help/blockages/fats-oil-grease16 ads · 8%
- https://www.thameswater.co.uk/help/water-and-waste-help/blockages/fats-oils-grease14 ads · 7%
- http://www.thameswater.co.uk/waterquality7 ads · 4%
- https://www.thameswater.co.uk/help/water-and-waste-help/blockages/bin-it5 ads · 3%
- http://thameswater.co.uk/watersaving5 ads · 3%
- https://www.thameswater.co.uk/help/water-and-waste-help/water-quality4 ads · 2%
- https://www.thameswater.co.uk/watersaving4 ads · 2%
Thames Water new ads per month
- Oct 20265
- Sep 20267
- Aug 20268
- Jul 202623
- Jun 2026110
- May 20262
- Mar 20262
- Feb 202614
- Jan 20262
- Dec 202510
- Nov 20258
- Oct 20255
Thames Water ads FAQ
- How many ads is Thames Water running on Facebook and Instagram?
- As of Nov 2026, Thames Water has 22 active ads and 199 ads in total in the Meta Ad Library.
- What kind of ads does Thames Water run?
- Thames Water's active ads are 62% video (127), 35% image (72), 3% carousel (6).
- Who does Thames Water target with its ads?
- Based on the reach Meta reports for its ads, Thames Water reaches mostly women aged 65+ in the United Kingdom.
- How often does Thames Water launch new ads?
- Thames Water has been advertising on Meta since Oct 2019. It launched 5 new ads in Oct 2026.
- What is Thames Water's most used ad headline?
- "Our biggest upgrade in 150 years" — used on 115 ads.
- Where do Thames Water's ads send people?
- Most Thames Water ads send traffic to thameswater.co.uk. The landing pages section above lists every destination by how many ads use it.
- Which brands advertise like Thames Water?
- Brands with similar ads include Power NI, Sunsave, Virgin Money UK, Inheritance Legal Services Ltd, Jonathan Owen Wills & Estate Planning.
- What hooks does Thames Water use in its ads?
- Thames Water's most-seen ads open with lines like "Our over £6 billion investment into river health means hundreds more projects across our communities.", "Say goodbye to leaky pipes!", "As part of our biggest upgrade in 150 years we're replacing hundreds of miles of old pipes with brand new ones.".
- Where can I watch Thames Water's video ads and commercials?
- This page lists Thames Water's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
- Where does this Thames Water ad data come from?
- From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.
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