Rakuten ads
Facebook & Instagram ad libraryRakuten has run 242 Facebook and Instagram ads since Aug 2023, and 240 are live right now. Its active ads are 81% image, 17% video, 2% carousel, and 1 run as partnership ads with creators. Their reach is mostly in the United States. Most of them send traffic to rakuten.com.
- Total ads
- 242
- Live now
- 240
- Video share
- 17%
- Partnership ads
- 1
- Top market
- US
- Advertising since
- Aug 2023
18dEarn Cash Back as you shop
Rakuten is the most rewarding way to shop. Earn Cash Back on your favorite brands, top travel sites and restaurants near you.
Sign Up · rakuten.com
18dEarn Cash Back as you shop
Rakuten is the most rewarding way to shop. Earn Cash Back on your favorite brands, top travel sites and restaurants near you.
Sign Up · rakuten.com
18dCash Back at 3500+ stores
Your favorite stores are on Rakuten. Shop and get Cash Back on beauty, fashion, travel—just about anything.
Sign Up · rakuten.com
18dEarn Cash Back as you shop
Rakuten is the most rewarding way to shop. Earn Cash Back on your favorite brands, top travel sites and restaurants near you.
Sign Up · rakuten.com
18dEarn Cash Back as you shop
Rakuten is the most rewarding way to shop. Earn Cash Back on your favorite brands, top travel sites and restaurants near you.
Sign Up · rakuten.com
18dCash Back at 3500+ stores
Your favorite stores are on Rakuten. Shop and get Cash Back on beauty, fashion, travel—just about anything.
Sign Up · rakuten.com
18dEarn Cash Back as you shop
Rakuten is the most rewarding way to shop. Earn Cash Back on your favorite brands, top travel sites and restaurants near you.
Sign Up · rakuten.com
18dEarn Cash Back as you shop
Rakuten is the most rewarding way to shop. Earn Cash Back on your favorite brands, top travel sites and restaurants near you.
Sign Up · rakuten.com
18dEarn Cash Back as you shop
Rakuten is the most rewarding way to shop. Earn Cash Back on your favorite brands, top travel sites and restaurants near you.
Sign up · rakuten.com
18dCash Back at 3500+ stores
Your favorite stores are on Rakuten. Shop and get Cash Back on beauty, fashion, travel—just about anything.
Sign Up · rakuten.com
18dEarn Cash Back as you shop
Rakuten is the most rewarding way to shop. Earn Cash Back on your favorite brands, top travel sites and restaurants near you.
Sign Up · rakuten.com
18dGet some R&R—and Cash Back
Join Rakuten for Cash Back on your next trip. Save on all things travel, from hotels and experiences to fashion and luggage.
Sign Up · rakuten.com
18dEarn Cash Back as you shop
Rakuten is the most rewarding way to shop. Earn Cash Back on your favorite brands, top travel sites and restaurants near you.
Sign Up · rakuten.com
18dEarn Cash Back as you shop
Rakuten is the most rewarding way to shop. Earn Cash Back on your favorite brands, top travel sites and restaurants near you.
Sign Up · rakuten.com
18dEarn Cash Back as you shop
Rakuten is the most rewarding way to shop. Earn Cash Back on your favorite brands, top travel sites and restaurants near you.
Sign Up · rakuten.com
18dGet some R&R—and Cash Back
Join Rakuten for Cash Back on your next trip. Save on all things travel, from hotels and experiences to fashion and luggage.
Sign Up · rakuten.com
18dGet some R&R—and Cash Back
Join Rakuten for Cash Back on your next trip. Save on all things travel, from hotels and experiences to fashion and luggage.
Sign Up · rakuten.com
18dEarn Cash Back as you shop
Rakuten is the most rewarding way to shop. Earn Cash Back on your favorite brands, top travel sites and restaurants near you.
Sign Up · rakuten.com
18dCash Back at 3500+ stores
Your favorite stores are on Rakuten. Shop and get Cash Back on beauty, fashion, travel—just about anything.
Sign Up · rakuten.com
18dEarn Cash Back as you shop
Rakuten is the most rewarding way to shop. Earn Cash Back on your favorite brands, top travel sites and restaurants near you.
Sign Up · rakuten.com
18dEarn Cash Back as you shop
Rakuten is the most rewarding way to shop. Earn Cash Back on your favorite brands, top travel sites and restaurants near you.
Sign Up · rakuten.com
18dGet some R&R—and Cash Back
Join Rakuten for Cash Back on your next trip. Save on all things travel, from hotels and experiences to fashion and luggage.
Sign Up · rakuten.com
18dEarn Cash Back as you shop
Rakuten is the most rewarding way to shop. Earn Cash Back on your favorite brands, top travel sites and restaurants near you.
Sign Up · rakuten.com
18dMore ways to get rewarded
Get Cash Back at your favorite stores. Then get rewarded via PayPal, American Express Membership Rewards®, Bilt points, check and more.
Sign Up · rakuten.com
Rakuten ad hooks
The opening line of each of Rakuten's most-seen video and image ads.
- 01Rakuten is the most rewarding way to shop.
- 02Your favorite stores are on Rakuten.
- 03Join Rakuten for Cash Back on your next trip.
- 04Get Cash Back at your favorite stores.
Rakuten ad headlines
| Headline | Ads | Longest run |
|---|---|---|
| Cash Back at 3500+ stores | 104 | 247d |
| Earn Cash Back as you shop | 92 | 17d |
| Get some R&R—and Cash Back | 70 | 103d |
| Save on beauty & skin care | 34 | 17d |
| More ways to get rewarded | 29 | 216d |
| Don’t miss a $50 bonus* | 29 | 384d |
| Save at Target | 28 | 17d |
| Save at The Gap | 28 | 17d |
| Cash Back on go-to brands | 18 | 240d |
| NARUTO is on the card | 14 | 11d |
Longest-running Rakuten ad copy
| Ad copy | Ads | Longest run |
|---|---|---|
| Your purchases could earn up to 10% Cash Back! Install the Rakuten App to apply coupons and promo codes, and earn Cash Back with just one click. | 6 | 829d |
| Earn up to 10% Cash Back with a single click! Install the Rakuten App to start applying coupons and promo codes to your purchases today. | 6 | 498d |
| Get the Rakuten browser extension and earn a $50 bonus plus Cash Back at your favorite stores! *Bonus terms apply. | 29 | 384d |
| Your favorite stores are on Rakuten. Shop and get Cash Back on beauty, fashion, travel—just about anything. | 104 | 247d |
| From apparel to travel, every purchase deserves Cash Back. Start saving at Adidas, Expedia, Sephora and more. | 18 | 240d |
| Get Cash Back at your favorite stores. Then get rewarded via PayPal, American Express Membership Rewards®, Bilt points, check and more. | 29 | 216d |
| Join Rakuten for Cash Back on your next trip. Save on all things travel, from hotels and experiences to fashion and luggage. | 70 | 103d |
| Get ready for the best school year ever with backpack essentials (and Cash Back 😉). #Rakuten | 2 | 93d |
| You'll see me (and my Cash Back) later ✌️✈️ #Rakuten | 2 | 86d |
| When two things are fighting for your attention 😓 #Rakuten | 4 | 73d |
Rakuten landing pages
- https://www.rakuten.com/77 ads · 33%
- http://itunes.apple.com/app/id72313485928 ads · 12%
- http://play.google.com/store/apps/details?id=com.ebates28 ads · 12%
- https://www.rakuten.com/mktg/5026 ads · 11%
- https://www.rakuten.com/f/bigstack?utm_source=facebook&utm_medium=static&utm_content=facebook&utm_term=bigstack2026&utm_size=0&utm_pub=0&utm_ebs=0&utm_campaign=bigstack202624 ads · 10%
- https://www.rakuten.com/mktg/travel20 ads · 9%
- https://www.rakuten.com/american-express-card-naruto?utm_source=prak_ospl2p20261014d000100s1000d0000097 ads · 3%
- http://www.rakuten.com/7 ads · 3%
- https://www.rakuten.com/f/bigdealreveal?utm_source=facebook&utm_medium=tv&utm_content=facebook&utm_term={{ad.id}}&utm_size=0&utm_pub=0&utm_ebs=0&utm_campaign=HOLIDAY264 ads · 2%
- https://www.rakuten.com/f/bigdealreveal?utm_source=facebook&utm_medium=tv&utm_content=facebook&utm_term=%7B%7Bad.id%7D%7D&utm_size=0&utm_pub=0&utm_ebs=0&utm_campaign=HOLIDAY262 ads · 1%
Rakuten new ads per month
- Oct 2026184
- Sep 202613
- Aug 202610
- Jul 202610
- Apr 20261
- Mar 20265
- Feb 20268
- Oct 20259
- May 20241
- Aug 20231
Rakuten ads FAQ
- How many ads is Rakuten running on Facebook and Instagram?
- As of Nov 2026, Rakuten has 240 active ads and 242 ads in total in the Meta Ad Library.
- What kind of ads does Rakuten run?
- Rakuten's active ads are 81% image (201), 17% video (41), 2% carousel (5).
- Who does Rakuten target with its ads?
- Based on the reach Meta reports for its ads, Rakuten reaches people mostly in the United States.
- How often does Rakuten launch new ads?
- Rakuten has been advertising on Meta since Aug 2023. It launched 184 new ads in Oct 2026.
- What is Rakuten's most used ad headline?
- "Cash Back at 3500+ stores" — used on 104 ads.
- Where do Rakuten's ads send people?
- Most Rakuten ads send traffic to rakuten.com. The landing pages section above lists every destination by how many ads use it.
- Which brands advertise like Rakuten?
- Brands with similar ads include Upside, WeightWatchers, eBay.co.uk, Back Market, PayPal.
- What hooks does Rakuten use in its ads?
- Rakuten's most-seen ads open with lines like "Rakuten is the most rewarding way to shop.", "Your favorite stores are on Rakuten.", "Join Rakuten for Cash Back on your next trip.".
- Where does this Rakuten ad data come from?
- From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.
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