How many ads is Plum running on Facebook and Instagram?

As of Nov 2026, Plum has 90 active ads and 1,736 ads in total in the Meta Ad Library.

What kind of ads does Plum run?

Plum's active ads are 55% image (952), 45% video (784), 0% carousel (8).

Who does Plum target with its ads?

Based on the reach Meta reports for its ads, Plum reaches mostly men aged 35-44 in the United Kingdom.

How often does Plum launch new ads?

Plum has been advertising on Meta since Jun 2021. It launched 112 new ads in Oct 2026.

What is Plum's most used ad headline?

"The Intelligent Savings App" — used on 1,476 ads.

Where do Plum's ads send people?

Most Plum ads send people to the brand's Android app on Google Play. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Plum?

Brands with similar ads include Moneybox, Emma, Robinhood, Revolut, Monzo.

What hooks does Plum use in its ads?

Plum's most-seen ads open with lines like "With Plum you can access 8 automatic savings rules, plus several options to grow your savings.", "Effortless Saving Starts Now.", "Join over 2 million customers doing more with their money.".

Where can I watch Plum's video ads and commercials?

This page lists Plum's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Plum ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Plum ads

Facebook & Instagram ad library

90 live nowplay.google.comUpdated Nov 2, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Plum has run 1,736 Facebook and Instagram ads since Jun 2021, and 90 are live right now. Its active ads are 55% image, 45% video, 0% carousel, and 6 run as partnership ads with creators. They reach mostly men aged 35-44 in the United Kingdom. Most of them send people to the brand's Android app on Google Play. Across all ads, Meta reports about 9.4M reach.

Total ads: 1,736
Live now: 90
Video share: 45%
Partnership ads: 6
Top market: UK
Advertising since: Jun 2021

1,736 ads · most seen first

Plum ad hooks

The opening line of each of Plum's most-seen video and image ads.

01With Plum you can access 8 automatic savings rules, plus several options to grow your savings.
02Effortless Saving Starts Now.
03Join over 2 million customers doing more with their money.
04Get more from your money with Auto Savers on the smart money app Plum!

Plum ad headlines

Headline	Ads	Longest run
The Intelligent Savings App	1,476	198d
Get started in minutes.	1,128	145d
Save for your first home.	160	64d
Make a Plum Plan now.	152	35d
{{product.name}}	116	65d
Saving Made Easy	77	67d
From rainy days to sunny getaways, Plum helps you save smartly.	69	25d
Try Plum Now	39	50d
Start investing today	28	31d
‎Plum - Save Money and Invest	23	14d

Longest-running Plum ad copy

Ad copy	Ads	Longest run
You too could save £200 per week 🤯	1	212d
With Plum you can access 8 automatic savings rules, plus several options to grow your savings.	1,183	198d
Start your journey to financial freedom with Plum.	40	145d
Join over 2 million customers doing more with their money. --- Capital at risk if you choose to invest.	2	145d
Join over 2 million customers doing more with their money.	1,144	103d
Start getting your finances in one place in just 2 minutes. Download for free today.	74	77d
Earn interest on your interest, tax-free up to £20k a year with Plum.	30	77d
Your savings, working tax-free for the future, with the freedom to access them when life calls.	5	76d
Effortless Saving Starts Now.	219	67d
Fancy a 25% top up?	128	64d

Plum landing pages

http://play.google.com/store/apps/details?id=com.withplum.app768 ads · 44%
http://itunes.apple.com/app/id1456139507686 ads · 40%
https://apps.apple.com/gb/app/plum-smart-saving-investing/id145613950783 ads · 5%
https://withplum.com/partner/lifetime-isa-home70 ads · 4%
https://play.google.com/store/apps/details?id=com.withplum.app&hl=en_GB52 ads · 3%
https://play.google.com/store/apps/details?id=com.withplum.app34 ads · 2%
https://withplum.com/20 ads · 1%
https://withplum.com/api/preview?slug=/partner/lifetime-isa-home&locale=en-gb&colle[…]h=/partner/lifetime-isa-home&previewSecret=MY_SECRET_KEY_TOKEN5 ads · 0%
https://metro.co.uk/2025/06/23/able-save-42-000-help-this-smart-app-23336340/?fbclid=IwY2xjawLKQE9leHRuA2FlbQIxMABicmlkETFrQjAwS3lXUkpzYzNlVUIyAR7FrgDTIFyRGsWOIYAQmVPMULO54fWTlER9WLbOzYiX2Ssqgz6ZqijGKs3dfA_aem_3rmbkGW7qegukrIa-jkfIw3 ads · 0%
https://blog.withplum.com/cost-of-living-crisis/2 ads · 0%

Plum new ads per month

Oct 2026112
Sep 202665
Aug 2026138
Jul 202670
Jun 2026149
May 202684
Apr 202662
Mar 2026142
Feb 202661
Jan 202637
Dec 2025212
Nov 202566

Plum ads FAQ

How many ads is Plum running on Facebook and Instagram?: As of Nov 2026, Plum has 90 active ads and 1,736 ads in total in the Meta Ad Library.
What kind of ads does Plum run?: Plum's active ads are 55% image (952), 45% video (784), 0% carousel (8).
Who does Plum target with its ads?: Based on the reach Meta reports for its ads, Plum reaches mostly men aged 35-44 in the United Kingdom.
How often does Plum launch new ads?: Plum has been advertising on Meta since Jun 2021. It launched 112 new ads in Oct 2026.
What is Plum's most used ad headline?: "The Intelligent Savings App" — used on 1,476 ads.
Where do Plum's ads send people?: Most Plum ads send people to the brand's Android app on Google Play. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Plum?: Brands with similar ads include Moneybox, Emma, Robinhood, Revolut, Monzo.
What hooks does Plum use in its ads?: Plum's most-seen ads open with lines like "With Plum you can access 8 automatic savings rules, plus several options to grow your savings.", "Effortless Saving Starts Now.", "Join over 2 million customers doing more with their money.".
Where can I watch Plum's video ads and commercials?: This page lists Plum's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Plum ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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