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Paula's Choice ads

1,026 live nowUpdated Nov 2, 2026
Meta Ad LibraryLogo & colors

Paula's Choice has run 2,105 Facebook and Instagram ads since Aug 2020, and 1,026 are live right now. Its active ads are 50% image, 49% video, 1% carousel, and 99 run as partnership ads with creators. They reach mostly women aged 25-34 in the United Kingdom. Most of them send traffic to paulaschoice.co.uk. Across all ads, Meta reports about 62.1M reach.

Total ads
2,105
Live now
1,026
Video share
49%
Partnership ads
99
Top market
UK
Advertising since
Aug 2020
  1. Paula's Choice ad: Discover Paula's Choice146d

    Discover Paula's Choice

    Being a football fan is tough on your skin. That's why we support your skin while you support your team.

    Watch More · paulaschoice.co.uk

  2. Paula's Choice ad: FIND YOUR PEPTIDE MATCH34d

    FIND YOUR PEPTIDE MATCH

    Discover peptide-powered moisturisers that visibly plump, firm & smooth skin. Different hydration levels. Same plump. Try now!

    Learn More · paulaschoice.co.uk

  3. 60d

    FIND YOUR PEPTIDE MATCH

    Discover peptide-powered moisturisers that visibly plump, firm & smooth skin. Different hydration levels. Same plump. Try now!

    Learn More · paulaschoice.co.uk

  4. 91d

    Meet the peptide collection

    Tired skin? Dull complexion? Fine lines? We've got you! Explore our peptide collection.

    Learn More · paulaschoice.co.uk

  5. 154d

    Discover Paula's Choice

    Being a football fan is tough on your skin. That's why we support your skin while you support your team.

    Watch More · paulaschoice.co.uk

  6. 146d

    Discover Paula's Choice

    Being a football fan is tough on your skin. That's why we support your skin while you support your team.

    Watch More · paulaschoice.co.uk

  7. 139d

    Discover Paula's Choice

    Being a football fan is tough on your skin. That's why we support your skin while you support your team.

    Watch more · paulaschoice.co.uk

  8. 60d

    FIND YOUR PEPTIDE MATCH

    Discover peptide-powered moisturisers that visibly plump, firm & smooth skin. Different hydration levels. Same plump. Try now!

    Learn More · paulaschoice.co.uk

  9. 117d

    Discover Paula's Choice

    Being a football fan is tough on your skin. That's why we support your skin while you support your team.

    Watch More · paulaschoice.co.uk

  10. 154d

    Discover Paula's Choice

    Being a football fan is tough on your skin. That's why we support your skin while you support your team.

    Watch More · paulaschoice.co.uk

  11. 146d

    Discover Paula's Choice

    Being a football fan is tough on your skin. That's why we support your skin while you support your team.

    Watch More · paulaschoice.co.uk

  12. 146d

    Paula's Choice x FIFA™

    Being a football fan is tough on your skin. That's why we support your skin while you support your team.

    Watch more · paulaschoice.co.uk

  13. 165d

    25% OFF EVERYTHING

    Our ANNIVERSARY SALE is here! Shop 25% OFF EVERYTHING & get a free Peptide Gloss Balm!

    Shop now · paulaschoice.co.uk

  14. 238d

    Discover our #1 bestseller

    Our iconic 2% BHA exfoliant helps clear pores, reduce breakouts and smooth skin. Discover why it’s our global bestseller.

    Shop Now · paulaschoice.co.uk

  15. 150d

    Being a football fan is tough on your skin. That's why we support your skin while you support your team.

    Learn more · paulaschoice.co.uk

  16. 60d

    FIND YOUR PEPTIDE MATCH

    Discover peptide-powered moisturisers that visibly plump, firm & smooth skin. Different hydration levels. Same plump. Try now!

    Learn More · paulaschoice.co.uk

  17. 150d

    Discover Paula's Choice

    Being a football fan is tough on your skin. That's why we support your skin while you support your team.

    Watch more · paulaschoice.co.uk

  18. 138d

    MEET OUR FORMULAS

    The 2026 World Cup is just around the corner, and we have teamed up with FIFA™ to ensure your skin is game-ready.

    Learn More · paulaschoice.co.uk

  19. 146d

    Discover Paula's Choice

    Being a football fan is tough on your skin. That's why we support your skin while you support your team.

    Watch More · paulaschoice.co.uk

  20. 154d

    Paula's Choice x FIFA™

    Being a football fan is tough on your skin. That's why we support your skin while you support your team.

    Watch more · paulaschoice.co.uk

  21. 60d

    FIND YOUR PEPTIDE MATCH

    Discover the NEW Peptide Plumping Intensive Moisturiser for deep hydration and visible plump.

    Learn More · paulaschoice.co.uk

  22. 154d

    Discover Paula's Choice

    Being a football fan is tough on your skin. That's why we support your skin while you support your team.

    Watch More · paulaschoice.co.uk

  23. 238d

    Discover our #1 bestseller

    Our iconic 2% BHA exfoliant helps clear pores, reduce breakouts and smooth skin. Discover why it’s our global bestseller.

    Shop Now · paulaschoice.co.uk

  24. 60d

    FIND YOUR PEPTIDE MATCH

    Discover peptide-powered moisturisers that visibly plump, firm & smooth skin. Different hydration levels. Same plump. Try now!

    Learn more · paulaschoice.co.uk

Paula's Choice ad hooks

The opening line of each of Paula's Choice's most-seen video and image ads.

  1. 01Being a football fan is tough on your skin.
  2. 02Discover peptide-powered moisturisers that visibly plump, firm & smooth skin.
  3. 03Our ANNIVERSARY SALE is here!
  4. 04Our iconic 2% BHA exfoliant helps clear pores, reduce breakouts and smooth skin.
  5. 05The 2026 World Cup is just around the corner, and we have teamed up with FIFA™ to ensure your skin is game-ready.
  6. 06Discover the NEW Peptide Plumping Intensive Moisturiser for deep hydration and visible plump.

Paula's Choice ad headlines

HeadlineAdsLongest run
Discover our #1 bestseller30480d
Brightening's New Benchmark23293d
UP TO 25% OFF19413d
CellularYouth Longevity Serum134177d
20% OFF EVERYTHING13111d
FIND YOUR PEPTIDE MATCH11633d
JUSQU'À -25 %11413d
Meet Your New Favorite Moisturizer.10561d
Instant, Visible Brightening9993d
20% KORTING OP ALLES96101d

Longest-running Paula's Choice ad copy

Ad copyAdsLongest run
Shop our latest skin longevity innovation now 💜66177d
Ready for glowing skin? Our Plumping Moisturizer is clinically proven to visibly plump & improve bounce.*10164d
Experience 24-hour hydration & plumped skin with our New Peptide Moisturizer — now available in mini 💗6152d
Peptide powered hydration is here! Actively plump skin & boost bounce with 3x pro-collagen peptides.10152d
94% agree 👀 product visibly lifts & tightens the entire eye area after 4 weeks*30152d
90% saw instant plumping with our new moisturiser! Actively plump skin & boost bounce with 3x pro-collagen peptides.12151d
Glow like you mean it. Our new Peptide Plumping Moisturiser is your shortcut to instantly bouncy, firmer-looking skin🧴🩷24139d
See clear, glowing skin with the iconic leave-on BHA that changes everything 🩶40127d
Gentle yet powerful. This exfoliating toner resurfaces dull, uneven skin – revealing a smoother, more radiant complexion🫧14127d
Is your skin looking dry & feeling tight? In one drop, Ectoin gives deep hydration & barrier repair 💧30126d

Paula's Choice landing pages

  1. https://www.paulaschoice.co.uk/bestsellers177 ads · 8%
  2. https://www.paulaschoice.co.uk/bha-acq-2026.html?src=2016133 ads · 6%
  3. http://fb.me/107 ads · 5%
  4. https://www.paulaschoice.com/c15-brightening-super-booster/808-8080.html98 ads · 5%
  5. https://www.paulaschoice.co.uk/bouncier-skin-starts-here/bouncier-skin-starts-here.html98 ads · 5%
  6. https://www.paulaschoice.co.uk/fifaworldcup2026.html98 ads · 5%
  7. https://www.paulaschoice.fr/fr/bestsellers88 ads · 4%
  8. https://www.paulaschoice.nl/nl/bestsellers67 ads · 3%
  9. https://www.paulaschoice.com/skin-care-products51 ads · 2%
  10. https://www.paulaschoice.com/shop-collections/plump-and-firm47 ads · 2%

Paula's Choice new ads per month

  • Oct 2026331
  • Sep 2026344
  • Aug 2026381
  • Jul 2026630
  • Jun 2026130
  • May 2026101
  • Apr 202643
  • Mar 2026142
  • Apr 20211
  • Mar 20211
  • Aug 20201

Paula's Choice ads FAQ

How many ads is Paula's Choice running on Facebook and Instagram?
As of Nov 2026, Paula's Choice has 1,026 active ads and 2,105 ads in total in the Meta Ad Library.
What kind of ads does Paula's Choice run?
Paula's Choice's active ads are 50% image (1,049), 49% video (1,033), 1% carousel (15).
Who does Paula's Choice target with its ads?
Based on the reach Meta reports for its ads, Paula's Choice reaches mostly women aged 25-34 in the United Kingdom.
How often does Paula's Choice launch new ads?
Paula's Choice has been advertising on Meta since Aug 2020. It launched 331 new ads in Oct 2026.
What is Paula's Choice's most used ad headline?
"Discover our #1 bestseller" — used on 304 ads.
Where do Paula's Choice's ads send people?
Most Paula's Choice ads send traffic to paulaschoice.co.uk. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Paula's Choice?
Brands with similar ads include Kitsch, Meroda Cosmetics, L'Oréal Paris (202470527313669), Beauty Reviews, Fussy.
What hooks does Paula's Choice use in its ads?
Paula's Choice's most-seen ads open with lines like "Being a football fan is tough on your skin.", "Discover peptide-powered moisturisers that visibly plump, firm & smooth skin.", "Our ANNIVERSARY SALE is here!".
Where can I watch Paula's Choice's video ads and commercials?
This page lists Paula's Choice's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Paula's Choice ad data come from?
From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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