Paula's Choice ads
Facebook & Instagram ad libraryPaula's Choice has run 2,105 Facebook and Instagram ads since Aug 2020, and 1,026 are live right now. Its active ads are 50% image, 49% video, 1% carousel, and 99 run as partnership ads with creators. They reach mostly women aged 25-34 in the United Kingdom. Most of them send traffic to paulaschoice.co.uk. Across all ads, Meta reports about 62.1M reach.
- Total ads
- 2,105
- Live now
- 1,026
- Video share
- 49%
- Partnership ads
- 99
- Top market
- UK
- Advertising since
- Aug 2020
25dAllure Best of Beauty 2026 Winner
Customer-loved. Allure-approved. 🏆 Meet the 2026 Best of Beauty winner for plump, bouncy-looking skin. Available at Amazon.
Shop now · amazon.com
26dAllure Best of Beauty 2026 Winner
Customer-loved. Allure-approved. 🏆 Meet the 2026 Best of Beauty winner for plump, bouncy-looking skin. Available at Amazon.
Shop now · amazon.com
- 26d
Allure Best of Beauty 2026 Winner
Customer-loved. Allure-approved. 🏆 Meet the 2026 Best of Beauty winner for plump, bouncy-looking skin. Available at Amazon.
Shop now · amazon.com
- 26d
Allure Best of Beauty 2026 Winner
Customer-loved. Allure-approved. 🏆 Meet the 2026 Best of Beauty winner for plump, bouncy-looking skin. Available at Amazon.
Shop now · amazon.com
- 26d
Allure Best of Beauty 2026 Winner
Customer-loved. Allure-approved. 🏆 Meet the 2026 Best of Beauty winner for plump, bouncy-looking skin. Available at Amazon.
Shop now · amazon.com
- 26d
Allure Best of Beauty 2026 Winner
Customer-loved. Allure-approved. 🏆 Meet the 2026 Best of Beauty winner for plump, bouncy-looking skin. Available at Amazon.
Shop now · amazon.com
25dAllure Best of Beauty 2026 Winner
Customer-loved. Allure-approved. 🏆 Meet the 2026 Best of Beauty winner for plump, bouncy-looking skin. Available at Amazon.
Shop now · amazon.com
- 1168d
Buy 2 & Pick a 3rd FREE
What's better than stocking up on effective skin care? Getting it for FREE.
paulaschoice.com
1170dPaula's Choice
25% Off *THE* ultimate power duo for firm, glowy, youthful skin
paulaschoice.com
1170dPaula's Choice
You want real results—we have everything you need (20% off!).
paulaschoice.com
1170dPaula's Choice
You need a consistent routine for effective skin care. Build yours today & save.<br /> ✔️ 25% Off 3+ Formulas <br /> ✔️ 20% the Rest
paulaschoice.com
1170dPaula's Choice
You need a consistent routine for effective skin care. Build yours today & save.<br /> ✔️ 25% Off 3+ Formulas <br /> ✔️ 20% the Rest
paulaschoice.com
1170dPaula's Choice
FREE best-selling vitamin C & exclusive holiday bag on $99. Plus, up to 25% off the rest (!!)
paulaschoice.com
1170dPaula's Choice
The results speak for themselves. Use code: SMOOTH for FREE Peptide Booster on $99.
fb.com
Paula's Choice ad hooks
The opening line of each of Paula's Choice's most-seen video and image ads.
- 01Customer-loved.
- 02What's better than stocking up on effective skin care?
- 0325% Off *THE* ultimate power duo for firm, glowy, youthful skin
- 04You want real results—we have everything you need (20% off!).
- 05You need a consistent routine for effective skin care.
- 06FREE best-selling vitamin C & exclusive holiday bag on $99.
- 07The results speak for themselves.
Paula's Choice ad headlines
| Headline | Ads | Longest run |
|---|---|---|
| Discover our #1 bestseller | 304 | 80d |
| Brightening's New Benchmark | 232 | 93d |
| UP TO 25% OFF | 194 | 13d |
| CellularYouth Longevity Serum | 134 | 177d |
| 20% OFF EVERYTHING | 131 | 11d |
| FIND YOUR PEPTIDE MATCH | 116 | 33d |
| JUSQU'À -25 % | 114 | 13d |
| Meet Your New Favorite Moisturizer. | 105 | 61d |
| Instant, Visible Brightening | 99 | 93d |
| 20% KORTING OP ALLES | 96 | 101d |
Longest-running Paula's Choice ad copy
| Ad copy | Ads | Longest run |
|---|---|---|
| Shop our latest skin longevity innovation now 💜 | 66 | 177d |
| Ready for glowing skin? Our Plumping Moisturizer is clinically proven to visibly plump & improve bounce.* | 10 | 164d |
| Experience 24-hour hydration & plumped skin with our New Peptide Moisturizer — now available in mini 💗 | 6 | 152d |
| Peptide powered hydration is here! Actively plump skin & boost bounce with 3x pro-collagen peptides. | 10 | 152d |
| 94% agree 👀 product visibly lifts & tightens the entire eye area after 4 weeks* | 30 | 152d |
| 90% saw instant plumping with our new moisturiser! Actively plump skin & boost bounce with 3x pro-collagen peptides. | 12 | 151d |
| Glow like you mean it. Our new Peptide Plumping Moisturiser is your shortcut to instantly bouncy, firmer-looking skin🧴🩷 | 24 | 139d |
| See clear, glowing skin with the iconic leave-on BHA that changes everything 🩶 | 40 | 127d |
| Gentle yet powerful. This exfoliating toner resurfaces dull, uneven skin – revealing a smoother, more radiant complexion🫧 | 14 | 127d |
| Is your skin looking dry & feeling tight? In one drop, Ectoin gives deep hydration & barrier repair 💧 | 30 | 126d |
Paula's Choice landing pages
- https://www.paulaschoice.co.uk/bestsellers177 ads · 8%
- https://www.paulaschoice.co.uk/bha-acq-2026.html?src=2016133 ads · 6%
- http://fb.me/107 ads · 5%
- https://www.paulaschoice.com/c15-brightening-super-booster/808-8080.html98 ads · 5%
- https://www.paulaschoice.co.uk/bouncier-skin-starts-here/bouncier-skin-starts-here.html98 ads · 5%
- https://www.paulaschoice.co.uk/fifaworldcup2026.html98 ads · 5%
- https://www.paulaschoice.fr/fr/bestsellers88 ads · 4%
- https://www.paulaschoice.nl/nl/bestsellers67 ads · 3%
- https://www.paulaschoice.com/skin-care-products51 ads · 2%
- https://www.paulaschoice.com/shop-collections/plump-and-firm47 ads · 2%
Paula's Choice new ads per month
- Oct 2026331
- Sep 2026344
- Aug 2026381
- Jul 2026630
- Jun 2026130
- May 2026101
- Apr 202643
- Mar 2026142
- Apr 20211
- Mar 20211
- Aug 20201
Paula's Choice ads FAQ
- How many ads is Paula's Choice running on Facebook and Instagram?
- As of Nov 2026, Paula's Choice has 1,026 active ads and 2,105 ads in total in the Meta Ad Library.
- What kind of ads does Paula's Choice run?
- Paula's Choice's active ads are 50% image (1,049), 49% video (1,033), 1% carousel (15).
- Who does Paula's Choice target with its ads?
- Based on the reach Meta reports for its ads, Paula's Choice reaches mostly women aged 25-34 in the United Kingdom.
- How often does Paula's Choice launch new ads?
- Paula's Choice has been advertising on Meta since Aug 2020. It launched 331 new ads in Oct 2026.
- What is Paula's Choice's most used ad headline?
- "Discover our #1 bestseller" — used on 304 ads.
- Where do Paula's Choice's ads send people?
- Most Paula's Choice ads send traffic to paulaschoice.co.uk. The landing pages section above lists every destination by how many ads use it.
- Which brands advertise like Paula's Choice?
- Brands with similar ads include Kitsch, Meroda Cosmetics, L'Oréal Paris (202470527313669), Beauty Reviews, Fussy.
- What hooks does Paula's Choice use in its ads?
- Paula's Choice's most-seen ads open with lines like "Customer-loved.", "What's better than stocking up on effective skin care?", "25% Off *THE* ultimate power duo for firm, glowy, youthful skin".
- Where can I watch Paula's Choice's video ads and commercials?
- This page lists Paula's Choice's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
- Where does this Paula's Choice ad data come from?
- From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.
AdManage
Research 13.6M+ ads from 39,000+ brands. Launch your own 10x faster.
Save winning ads to boards, then bulk-launch your versions to Meta, TikTok and 13 more channels.
13.6M+ ads · 39,000+ brands
Research and launch 10x faster with AdManage