How many ads is Pampers running on Facebook and Instagram?

As of Nov 2026, Pampers has 387 active ads and 413 ads in total in the Meta Ad Library.

What kind of ads does Pampers run?

Pampers's active ads are 69% video (285), 31% image (128), 0% carousel (1).

Who does Pampers target with its ads?

Based on the reach Meta reports for its ads, Pampers reaches people mostly in the United States.

How often does Pampers launch new ads?

Pampers has been advertising on Meta since Oct 2019. It launched 304 new ads in Oct 2026.

What is Pampers's most used ad headline?

"The diaper all moms are talking about" — used on 54 ads.

Where do Pampers's ads send people?

Most Pampers ads send traffic to go.pampers.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Pampers?

Brands with similar ads include Children Learning Reading, Uber (120945717945722), Fabletics, Tiny Dreams UK, LARQ.

What hooks does Pampers use in its ads?

Pampers's most-seen ads open with lines like "Pull-on diapers with up to 100% leakproof fit, made for wiggles, crawls, and days on the move.", "Buy Pampers Swaddlers, the", "Tap the bar to start your potty training adventure with printable potty charts, coloring pages, tips and more!".

Where can I watch Pampers's video ads and commercials?

This page lists Pampers's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Pampers ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Pampers ads

Facebook & Instagram ad library

387 live nowgo.pampers.comUpdated Nov 2, 2026

Meta Ad Library Logo & colors

Pampers has run 413 Facebook and Instagram ads since Oct 2019, and 387 are live right now. Its active ads are 69% video, 31% image, 0% carousel, and 173 run as partnership ads with creators. Their reach is mostly in the United States. Most of them send traffic to go.pampers.com.

Total ads: 413
Live now: 387
Video share: 69%
Partnership ads: 173
Top market: US
Advertising since: Oct 2019

413 ads · most seen first

Pampers ad hooks

The opening line of each of Pampers's most-seen video and image ads.

01Pull-on diapers with up to 100% leakproof fit, made for wiggles, crawls, and days on the move.
02Buy Pampers Swaddlers, the
03Tap the bar to start your potty training adventure with printable potty charts, coloring pages, tips and more!
04{{product.brand}}
05Shop Pampers Cruisers, the innovative diaper designed for squirmy babies and stand up changes.
06March of Dimes with support from Pampers is offering scholarships to registered nurses in maternal-child nursing graduate programs.

Pampers ad headlines

Headline	Ads	Longest run
The diaper all moms are talking about	54	3d
Soft as Cashmere, Gentle on Skin	54	3d
Our Best Diaper Ever!	52	3d
Pampers Cruisers 360	43	63d
Pampers Swaddlers are now Fragrance Free	42	45d
OEKO‑TEX® STANDARD 100 Certified	42	25d
Pampers AMORE. No Compromise Protection.	40	3d
Dad Tested. Dad Approved.	27	3d
Expert Certified Diapers	27	3d
Check it out!	26	18d

Longest-running Pampers ad copy

Ad copy	Ads	Longest run
#PampersPartner we love Pampers Wipes in this house! The improved dispenser makes all my diaper changes so much easier!	6	105d
#PampersPartner I love how soft they feel in my hands, making every diaper change a little easier and more gentle all around 🤍✨️	2	97d
#PampersPartner Pampers Sensitive Wipes are gentle on sensitive skin, with one wipe dispensing for less waste. ✨	6	83d
We love that Pampers Sensitive and Aqua Pure Wipes are fragrance free for sensitive skin 🤍🫶🏼 #PampersPartner	2	83d
#PampersPartner Moms of littles with sensitive skin, this is your sign to try Pampers Sensitive Wipes 🤍	3	82d
#PampersPartner I have been a longgg time Pampers fan!! This is your sign to give these wipes a try!	1	74d
#PampersPartner When your boomer mom forgot that changing a toddler’s diaper is basically a full-contact sport. Thank goodness @pampersus Cruisers 360 are easy to pull on while they’re still standing and provide leakproof protection. No…	4	63d
We heard you. Pampers Swaddlers are now Fragrance Free! ✅ Dermatoloigst Tested ✅Elemental Chlorine Free ✅Hypoallergenic ✅ Free of Fragrance.	16	63d
#PampersPartner Pampers Swaddlers have been our go to from day one! The first diaper both my babies wore in the hospital and continue to use. Now there’s a sale on Swaddlers (at the sole discretion of retailers) @pampersus	10	63d
My son is heavy in his alligator roll phase of being somewhere between a baby and toddler which is why we’re loving @Pampers	6	63d

Pampers landing pages

https://go.pampers.com/eksvj80 ads · 20%
https://go.pampers.com/mnyw965 ads · 16%
https://go.pampers.com/5cnom40 ads · 10%
https://go.pampers.com/5xplp37 ads · 9%
https://go.pampers.com/hxayy36 ads · 9%
https://go.pampers.com/z2kbh24 ads · 6%
https://www.amazon.com/Pampers-Wipes-Sensitive-Perfume-Multi/dp/B0BJ13K7FR/?maas=maas_adg_8D7F1BF7CC1B9C35DECAA27B936481C2_afap_abs&ref_=aa_maas&tag=maas19 ads · 5%
https://go.pampers.com/6pp1e18 ads · 4%
https://get.pampers.com/pottytraining_activities15 ads · 4%
https://go.pampers.com/r8ukv14 ads · 3%

Pampers new ads per month

Oct 2026304
Sep 202659
Aug 202620
Jul 20266
May 20262
Mar 20212
Oct 202013
Sep 20204
Nov 20192
Oct 20191

Pampers ads FAQ

How many ads is Pampers running on Facebook and Instagram?: As of Nov 2026, Pampers has 387 active ads and 413 ads in total in the Meta Ad Library.
What kind of ads does Pampers run?: Pampers's active ads are 69% video (285), 31% image (128), 0% carousel (1).
Who does Pampers target with its ads?: Based on the reach Meta reports for its ads, Pampers reaches people mostly in the United States.
How often does Pampers launch new ads?: Pampers has been advertising on Meta since Oct 2019. It launched 304 new ads in Oct 2026.
What is Pampers's most used ad headline?: "The diaper all moms are talking about" — used on 54 ads.
Where do Pampers's ads send people?: Most Pampers ads send traffic to go.pampers.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Pampers?: Brands with similar ads include Children Learning Reading, Uber (120945717945722), Fabletics, Tiny Dreams UK, LARQ.
What hooks does Pampers use in its ads?: Pampers's most-seen ads open with lines like "Pull-on diapers with up to 100% leakproof fit, made for wiggles, crawls, and days on the move.", "Buy Pampers Swaddlers, the", "Tap the bar to start your potty training adventure with printable potty charts, coloring pages, tips and more!".
Where can I watch Pampers's video ads and commercials?: This page lists Pampers's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Pampers ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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