How many ads is Paire running on Facebook and Instagram?

As of Nov 2026, Paire has 619 active ads and 955 ads in total in the Meta Ad Library.

What kind of ads does Paire run?

Paire's active ads are 60% video (562), 39% image (366), 1% carousel (9).

Who does Paire target with its ads?

Based on the reach Meta reports for its ads, Paire reaches mostly women aged 55-64 in the United Kingdom.

How often does Paire launch new ads?

Paire has been advertising on Meta since Jun 2025. It launched 73 new ads in Oct 2026.

What is Paire's most used ad headline?

"New EOFY Markdowns" — used on 141 ads.

Where do Paire's ads send people?

Most Paire ads link to paire.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Paire?

Brands with similar ads include ASOS, Sweaty Betty, Abercrombie & Fitch, Gymshark, The Oodie.

What hooks does Paire use in its ads?

Paire's most-seen ads open with lines like "Underwear In A Pocket", "Overpacking?", "Want to know why people are ditching Cotton Undies for Paire?".

Where can I watch Paire's video ads and commercials?

This page lists Paire's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Paire ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Paire ads

Facebook & Instagram ad library

619 live nowpaire.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Paire has run 955 Facebook and Instagram ads since Jun 2025, and 619 are live right now. Its active ads are 60% video, 39% image, 1% carousel, and 73 run as partnership ads with creators. They reach mostly women aged 55-64 in the United Kingdom. Most of them send traffic to paire.com. Across all ads, Meta reports about 1.9M reach.

Total ads: 955
Live now: 619
Video share: 60%
Partnership ads: 73
Top market: UK
Advertising since: Jun 2025

955 ads · most seen first

Paire ad hooks

The opening line of each of Paire's most-seen video and image ads.

01Underwear In A Pocket
02Overpacking?
03Want to know why people are ditching Cotton Undies for Paire?
04Standing all day is killing your legs?
05I never realised how much I needed travel-friendly undies until now!
06This Travel Hack changed my flying game...
07Why Australians are ditching cotton socks for THIS.
08Washed each night, dry by morning.

Paire ad headlines

Headline	Ads	Longest run
New EOFY Markdowns	141	9d
The Bra for Bra Haters	105	157d
EOFY: Up to 50% Off	99	7d
Undies in the Size of Lipstick💄	83	282d
Flash Sale. Up to 30% off💄	55	96d
MVP Travel Undies	55	268d
Support That Gets You Through the Day	53	157d
Wardrobe Essentials Made to Last	52	122d
The finest way to stay warm	37	121d
24 Hours Only, 29 July	32	98d

Longest-running Paire ad copy

Ad copy	Ads	Longest run
Use code: PAIRETIK10 for 10% off! Because you never know when you'll need a spare pair...	2	515d
Underwear In that Fits in your Pocket?! • Dries in just 60 seconds with a hair dryer • Super lightweight, breathable & invisible stretchy design • Anti-smell and anti-microbial technology Made for anywhere.	13	282d
Are these the worlds best Travel Undies?? We would say so... They’re super lightweight, dry so fast after a quick wash, and sooooo comfy for every trip. • Dries in 60 seconds with a hair dryer • Super lightweight & breathable • Say…	10	282d
Are these the worlds best Travel Undies?? We would say so... They’re super lightweight, dry so fast after a quick wash, and sooooo comfy for every trip. Now available in a pack of 7 for even longer trips! • Dries in 60 seconds with a hair…	6	282d
Underwear In A Pocket - underwear in the size of lipstick. - dries in 60 seconds with a hair dryer - super lightweight and breathable - anti-smell and anti-microbial - invisible stretchy design Made for anywhere.	34	276d
I never realised how much I needed travel-friendly undies until now! 🌍 🧳 These dry fast, fight off smells, and actually stay fresh even when you don’t have easy laundry access. Total lifesaver on the road. • Dries in 60 seconds with a…	55	268d
Overpacking? Overrated. Lipstick Undies are quick-drying, anti-smell, and easy to wash — wear them on repeat, wherever you go. Shop our viral Lipstick Underwear now and travel better.	21	241d
Why switch to Lipstick Undies? We'll let the facts tell you ✔️ No more annoying panty lines ✔️ Breathable fabric for all day freshness ✔️ Compact packaging for on the go ease ✔️ Dries in 60 seconds under a hairdryer Ready for a underwear…	12	201d
Why switch to Lipstick Undies? We'll let the facts tell you ✔️ Breathable fabric for all day freshness ✔️ Compact packaging for on the go ease ✔️ Dries in 60 seconds under a hairdryer Ready for a underwear upgrade? Shop now only at Paire	5	201d
I hiked across the UK in these socks, and here’s the truth: no blisters, no sweaty feet, and still fresh at the end of the day! Paire socks are temperature-regulating, antibacterial, and made to handle any terrain you throws at them, even…	7	157d

Paire landing pages

https://www.paire.com/pages/eofy-sale-collection-2026113 ads · 12%
https://www.paire.com.au/pages/lipstick-undies-4-reasons-why81 ads · 8%
https://www.paire.com.au/collections/lipstick-underwear65 ads · 7%
https://www.paire.com/pages/100-superfine-merino-thermal-4-reasons-why58 ads · 6%
https://www.paire.com.au/pages/bioflex-daily-bra-4-reasons-why53 ads · 6%
https://www.paire.com.au/pages/bioflex-daily-underwear-collection37 ads · 4%
https://www.paire.com.au/pages/compression-socks-5-reasons-why37 ads · 4%
https://www.paire.com.au/collections/lipstick-underwear-133 ads · 3%
https://www.paire.com.au/pages/socks-offer-iw32 ads · 3%
https://www.paire.com/products/cabin-stay-crew-sock30 ads · 3%

Paire new ads per month

Oct 202673
Sep 202637
Aug 202661
Jul 2026346
Jun 2026167
May 202669
Apr 202616
Mar 202672
Feb 2026106
Jan 20266
Jun 20252

Paire ads FAQ

How many ads is Paire running on Facebook and Instagram?: As of Nov 2026, Paire has 619 active ads and 955 ads in total in the Meta Ad Library.
What kind of ads does Paire run?: Paire's active ads are 60% video (562), 39% image (366), 1% carousel (9).
Who does Paire target with its ads?: Based on the reach Meta reports for its ads, Paire reaches mostly women aged 55-64 in the United Kingdom.
How often does Paire launch new ads?: Paire has been advertising on Meta since Jun 2025. It launched 73 new ads in Oct 2026.
What is Paire's most used ad headline?: "New EOFY Markdowns" — used on 141 ads.
Where do Paire's ads send people?: Most Paire ads link to paire.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Paire?: Brands with similar ads include ASOS, Sweaty Betty, Abercrombie & Fitch, Gymshark, The Oodie.
What hooks does Paire use in its ads?: Paire's most-seen ads open with lines like "Underwear In A Pocket", "Overpacking?", "Want to know why people are ditching Cotton Undies for Paire?".
Where can I watch Paire's video ads and commercials?: This page lists Paire's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Paire ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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