How many ads is F&F running on Facebook and Instagram?

As of Oct 2026, F&F has 50 active ads and 1,424 ads in total in the Meta Ad Library.

What kind of ads does F&F run?

F&F's active ads are 53% video (775), 45% image (649), 2% carousel (25).

Who does F&F target with its ads?

Based on the reach Meta reports for its ads, F&F reaches mostly women aged 55-64 in the United Kingdom.

How often does F&F launch new ads?

F&F has been advertising on Meta since May 2025. It launched 25 new ads in Oct 2026.

What is F&F's most used ad headline?

"Shop F&F online now" — used on 820 ads.

Where do F&F's ads send people?

Most F&F ads link to tesco.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like F&F?

Brands with similar ads include Marks and Spencer, Boden, Power NI, COS, Huel.

What hooks does F&F use in its ads?

F&F's most-seen ads open with lines like "Whatever you're dealt, style it out.", "Made for meaningful movement.", "Your favourite summer dress is back in new colourways.".

Where can I watch F&F's video ads and commercials?

This page lists F&F's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this F&F ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

F&F ads

Facebook & Instagram ad library

50 live nowtesco.comUpdated Oct 31, 2026

Meta Ad Library Logo & colors Analyze in AdManage

F&F has run 1,424 Facebook and Instagram ads since May 2025, and 50 are live right now. Its active ads are 53% video, 45% image, 2% carousel, and 7 run as partnership ads with creators. They reach mostly women aged 55-64 in the United Kingdom. Most of them send traffic to tesco.com. Across all ads, Meta reports about 212.2M reach.

Total ads: 1,424
Live now: 50
Video share: 53%
Partnership ads: 7
Top market: UK
Advertising since: May 2025

1,424 ads · most seen first

F&F ad hooks

The opening line of each of F&F's most-seen video and image ads.

01Whatever you're dealt, style it out.
02Made for meaningful movement.
03Your favourite summer dress is back in new colourways.
04Leaving fashion to fate hasn't let me down yet.
05Flight F&FSS26 ready for takeoff
06Abbey Clancy's new Winter Edit is now available to shop instore and online.
07✨ Consider this your green light.
08Versatile style for every day.

F&F ad headlines

Headline	Ads	Longest run
Shop F&F online now	820	26d
Discover the Winter collection	530	26d
Black Friday: 25% Off at F&F	484	21d
Discover F&F Occasionwear online	378	28d
25% off F&F clothing with Clubcard	257	8d
F&F Summer Sale	256	23d
25% off F&F adult clothing with Clubcard	184	7d
‎	165	21d
F&F Baby	163	11d
New season. New power.	144	39d

Longest-running F&F ad copy

Ad copy	Ads	Longest run
From on-trend pieces to new-in favourites, discover the range	46	435d
Discover a curated collection of perfect staple pieces made for effortless wear and life-long ownership	90	52d
From oversized pea coats to premium wool styles, discover the season's most wanted outerwear.	114	47d
Find your perfect plus-one in our new occasionwear collection. From statement silhouettes to elevated details, these looks are ready to be seen. Shop the range online at F&F.	22	44d
Summer style, sorted. Discover easy outfits designed for lighter days. From everyday essentials to warm‑weather favourites, these are the pieces you’ll want on repeat all season. Shop F&F online and in-store.	144	44d
Trending now: Occasionwear. From statement silhouettes to elevated details, these looks are ready to be seen. Shop the range online at F&F.	6	44d
From standout coats to refined separates, discover pieces that bring confidence to every look.	72	39d
Find styles for every moment in our new occasionwear collection – with even more variety online. From statement silhouettes to elevated details, these looks are ready to be seen. Shop the range online at F&F.	6	35d
Find your perfect plus-one in our new occasionwear collection - with even more variety online. From statement silhouettes to elevated details, these looks are ready to be seen. Shop the range online at F&F.	45	34d
Whatever happens, style it out with F&F	27	34d

F&F landing pages

https://www.tesco.com/shop/en-GB/landing/f-f907 ads · 64%
https://www.tesco.com/shop/en-GB/buylists/fnf-capsule/capsule?icid=fnf_hub_capsule60 ads · 4%
https://www.tesco.com/shop/en-GB/buylists/fnf-active/activewear#f-f-active28 ads · 2%
https://fb.com/canvas_doc/254033182303183318 ads · 1%
https://www.tesco.com/zones/clothing/school-uniform?srsltid=AfmBOoqxHiD_Qt1E2sW8c-pY0UvV6EpsQ6hCwqw37IseLyGzXlQQpskK16 ads · 1%
https://www.tesco.com/shop/en-GB/buylists/fnf-easter-styles/all-easter-styles15 ads · 1%
https://fb.com/canvas_doc/194689187591672614 ads · 1%
https://fb.com/canvas_doc/95394827743368014 ads · 1%
https://www.tesco.com/shop/en-GB/landing/f-f?srsltid=AfmBOooaYbohhqW6p4S0ZK8J_J-eowzmnlhUm6mtXXuzopeFNqlV2ewE14 ads · 1%
https://www.tesco.com/shop/en-GB/browse/clothing-and-accessories/schoolwear/all?brands=F%26F13 ads · 1%

F&F new ads per month

Oct 202625
Sep 202667
Aug 202660
Jul 202679
Jun 202638
May 2026149
Apr 2026204
Mar 2026141
Jan 20264
Dec 2025168
Nov 2025242
Oct 202571

F&F ads FAQ

How many ads is F&F running on Facebook and Instagram?: As of Oct 2026, F&F has 50 active ads and 1,424 ads in total in the Meta Ad Library.
What kind of ads does F&F run?: F&F's active ads are 53% video (775), 45% image (649), 2% carousel (25).
Who does F&F target with its ads?: Based on the reach Meta reports for its ads, F&F reaches mostly women aged 55-64 in the United Kingdom.
How often does F&F launch new ads?: F&F has been advertising on Meta since May 2025. It launched 25 new ads in Oct 2026.
What is F&F's most used ad headline?: "Shop F&F online now" — used on 820 ads.
Where do F&F's ads send people?: Most F&F ads link to tesco.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like F&F?: Brands with similar ads include Marks and Spencer, Boden, Power NI, COS, Huel.
What hooks does F&F use in its ads?: F&F's most-seen ads open with lines like "Whatever you're dealt, style it out.", "Made for meaningful movement.", "Your favourite summer dress is back in new colourways.".
Where can I watch F&F's video ads and commercials?: This page lists F&F's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this F&F ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

AdManage

Research 13.6M+ ads from 39,000+ brands. Launch your own 10x faster.

Save winning ads to boards, then bulk-launch your versions to Meta, TikTok and 13 more channels.

See plans Book a demo

13.6M+ ads · 39,000+ brands

Research and launch 10x faster with AdManage

See plans