How many ads is Major League Soccer (MLS) running on Facebook and Instagram?

As of Nov 2026, Major League Soccer (MLS) has 109 active ads and 117 ads in total in the Meta Ad Library.

What kind of ads does Major League Soccer (MLS) run?

Major League Soccer (MLS)'s active ads are 92% image (108), 8% video (9), 1% carousel (1).

Who does Major League Soccer (MLS) target with its ads?

Based on the reach Meta reports for its ads, Major League Soccer (MLS) reaches people mostly in the United States.

How often does Major League Soccer (MLS) launch new ads?

Major League Soccer (MLS) has been advertising on Meta since May 2022. It launched 21 new ads in Sep 2026.

What is Major League Soccer (MLS)'s most used ad headline?

"Claim Your Club. Claim Your City." — used on 33 ads.

Where do Major League Soccer (MLS)'s ads send people?

Most Major League Soccer (MLS) ads send traffic to mlsstore.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Major League Soccer (MLS)?

Brands with similar ads include Barclays Women's Super League (180805138628010), MotoGP, PREM Rugby, LIV Golf, Challenge Cup.

What hooks does Major League Soccer (MLS) use in its ads?

Major League Soccer (MLS)'s most-seen ads open with lines like "Our adidas Primeblue Jerseys are made with 50% Parley Ocean plastic - plastic intercepted from beaches, coastal communities and…", "Show your Seattle Sounders FC fandom!", "Show your Colorado Rapids fandom!".

Where does this Major League Soccer (MLS) ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Major League Soccer (MLS) ads

Facebook & Instagram ad library

109 live nowmlsstore.comUpdated Nov 3, 2026

Meta Ad Library Logo & colors

Major League Soccer (MLS) has run 117 Facebook and Instagram ads since May 2022, and 109 are live right now. Its active ads are 92% image, 8% video, 1% carousel. Their reach is mostly in the United States. Most of them send traffic to mlsstore.com.

Total ads: 117
Live now: 109
Video share: 8%
Top market: US
Advertising since: May 2022

117 ads · most seen first

Major League Soccer (MLS) ad hooks

The opening line of each of Major League Soccer (MLS)'s most-seen video and image ads.

01Our adidas Primeblue Jerseys are made with 50% Parley Ocean plastic - plastic intercepted from beaches, coastal communities and…
02Show your Seattle Sounders FC fandom!
03Show your Colorado Rapids fandom!
04Show your Sporting Kansas City fandom!
05Show your Portland Timbers fandom!
06Show your Chicago Fire fandom!
07Show your Charlotte FC fandom!
08Show your Vancouver Whitecaps FC fandom!

Major League Soccer (MLS) ad headlines

Headline	Ads	Longest run
Claim Your Club. Claim Your City.	33	48d
New York City FC Trading Cards Team Sets	6	120d
Women's Gameday Couture Charcoal LAFC Oversized Fleece Pullover Sweatshirt	6	120d
Women's Gameday Couture Charcoal St. Louis CITY SC Oversized Fleece Pullover Sweatshirt	6	120d
Women's Gameday Couture Charcoal Real Salt Lake Oversized Fleece Pullover Sweatshirt	6	120d
The Official Store of MLS	6	4d
Colorado Rapids Trading Cards Team Sets	3	120d
Men's Antigua Black CF Montreal Content Quarter-Zip Jacket	3	119d
Keyscaper Vancouver Whitecaps FC Linen iPad Case	3	119d
Keyscaper CF Montreal Linen iPad Case	3	119d

Longest-running Major League Soccer (MLS) ad copy

Ad copy	Ads	Longest run
Show your Seattle Sounders FC fandom!	24	423d
Show your Atlanta United FC fandom!	18	120d
Show your Colorado Rapids fandom!	18	120d
Show your FC Dallas fandom!	18	120d
Show your Charlotte FC fandom!	18	120d
Show your Chicago Fire fandom!	18	120d
Show your Austin FC fandom!	18	120d
Show your Columbus Crew fandom!	18	120d
Show your D.C. United fandom!	18	120d
Show your FC Cincinnati fandom!	18	120d

Major League Soccer (MLS) landing pages

https://www.mlsstore.com/en/c-20541?_s=bm-mlssoccercom-Generic-MLS_CityIsMine-1260x50-090226&utm_source=meta&utm_medium=paid_social10 ads · 9%
https://www.mlsstore.com/?_s=BM-MLSSocial-MLS-MLS_OnePlanet-PaidSocial-20233 ads · 3%
https://fb.com/canvas_doc/2555197634407382 ads · 2%
https://www.mlsstore.com/atlanta-united-fc/t-14344529+z-9952115-3346188383?_s=bm-mlssoccercom-AUFC-MLS_CityIsMine-1260x50-090226&utm_source=meta&utm_medium=paid_social2 ads · 2%
https://www.mlsstore.com/en/cf-montreal/jackets/mens-cf-montreal-antigua-black-content-quarter-zip-jacket/t-92239129+d-70008625+f-121298185+z-7-1391348488?_s=fb-social-MLSStore&sku=2068980252 ads · 2%
https://www.mlsstore.com/en/fc-cincinnati/polos/mens-fc-cincinnati-antigua-heather-royal-layout-polo/t-54466599+d-69662016+f-1354522594+z-8-1020980355?_s=fb-social-MLSStore&sku=2030715052 ads · 2%
https://www.mlsstore.com/en/houston-dynamo-fc/sweatshirts-and-fleece/womens-houston-dynamo-fc-gameday-couture-charcoal-oversized-fleece-pullover-sweatshirt/t-36231336+d-47887508+f-80223954620+z-9-1927006704?_s=fb-social-MLSStore&sku=2024420682 ads · 2%
https://www.mlsstore.com/en/minnesota-united-fc/shoes-and-socks/minnesota-united-fc-rock-em-socks-three-pack-crew-socks-set/t-10446613+d-03886473+f-8014106900+z-8-229825591?_s=fb-social-MLSStore&sku=2018746372 ads · 2%
https://www.mlsstore.com/en/nashville-sc/shorts-and-pants/womens-nashville-sc-concepts-sport-navy-gather-long-sleeve-top-and-shorts-set/t-10363630+d-69222041+f-8013851073+z-8-3058719843?_s=fb-social-MLSStore&sku=2015704702 ads · 2%
https://www.mlsstore.com/en/new-england-revolution/sweatshirts-and-fleece/womens-new-england-revolution-gameday-couture-charcoal-oversized-fleece-pullover-sweatshirt/t-25341319+d-25003153+f-79662052458+z-9-1537496688?_s=fb-social-MLSStore&sku=2024420892 ads · 2%

Major League Soccer (MLS) new ads per month

Sep 202621
Jul 202688
Sep 20241
Apr 20233
Jun 20221
May 20223

Major League Soccer (MLS) ads FAQ

How many ads is Major League Soccer (MLS) running on Facebook and Instagram?: As of Nov 2026, Major League Soccer (MLS) has 109 active ads and 117 ads in total in the Meta Ad Library.
What kind of ads does Major League Soccer (MLS) run?: Major League Soccer (MLS)'s active ads are 92% image (108), 8% video (9), 1% carousel (1).
Who does Major League Soccer (MLS) target with its ads?: Based on the reach Meta reports for its ads, Major League Soccer (MLS) reaches people mostly in the United States.
How often does Major League Soccer (MLS) launch new ads?: Major League Soccer (MLS) has been advertising on Meta since May 2022. It launched 21 new ads in Sep 2026.
What is Major League Soccer (MLS)'s most used ad headline?: "Claim Your Club. Claim Your City." — used on 33 ads.
Where do Major League Soccer (MLS)'s ads send people?: Most Major League Soccer (MLS) ads send traffic to mlsstore.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Major League Soccer (MLS)?: Brands with similar ads include Barclays Women's Super League (180805138628010), MotoGP, PREM Rugby, LIV Golf, Challenge Cup.
What hooks does Major League Soccer (MLS) use in its ads?: Major League Soccer (MLS)'s most-seen ads open with lines like "Our adidas Primeblue Jerseys are made with 50% Parley Ocean plastic - plastic intercepted from beaches, coastal communities and…", "Show your Seattle Sounders FC fandom!", "Show your Colorado Rapids fandom!".
Where does this Major League Soccer (MLS) ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

AdManage

Research 13.6M+ ads from 39,000+ brands. Launch your own 10x faster.

Save winning ads to boards, then bulk-launch your versions to Meta, TikTok and 13 more channels.

Start launching free Book a demo

13.6M+ ads · 39,000+ brands

Research and launch 10x faster with AdManage

Start free