How many ads is Luma Cosmetics running on Facebook and Instagram?

As of Nov 2026, Luma Cosmetics has 45 active ads and 268 ads in total in the Meta Ad Library.

What kind of ads does Luma Cosmetics run?

Luma Cosmetics's active ads are 56% image (151), 44% video (117).

Who does Luma Cosmetics target with its ads?

Based on the reach Meta reports for its ads, Luma Cosmetics reaches mostly women aged 65+ in the United Kingdom.

How often does Luma Cosmetics launch new ads?

Luma Cosmetics has been advertising on Meta since Mar 2025. It launched 44 new ads in Oct 2026.

What is Luma Cosmetics's most used ad headline?

"Become the woman who knew how to apply her makeup — Eyeliner for 50+ eyelids" — used on 146 ads.

Where do Luma Cosmetics's ads send people?

Most Luma Cosmetics ads send traffic to lumacosmetics-uk.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Luma Cosmetics?

Brands with similar ads include 47Skin, Vue Swiss (116602384765553), Typology, Meroda Cosmetics, Comme Avant (816074091903635).

What hooks does Luma Cosmetics use in its ads?

Luma Cosmetics's most-seen ads open with lines like "It’s not that you’ve lost your touch.", "A shockproof mascara designed for women over 50.", "Bright, radiant eyes after 50.".

Where can I watch Luma Cosmetics's video ads and commercials?

This page lists Luma Cosmetics's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Luma Cosmetics ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Luma Cosmetics ads

Facebook & Instagram ad library

45 live nowlumacosmetics-uk.comUpdated Nov 2, 2026

Meta Ad Library Logo & colors

Luma Cosmetics has run 268 Facebook and Instagram ads since Mar 2025, and 45 are live right now. Its active ads are 56% image, 44% video, and 7 run as partnership ads with creators. They reach mostly women aged 65+ in the United Kingdom. Most of them send traffic to lumacosmetics-uk.com. Across all ads, Meta reports about 512.3K reach.

Total ads: 268
Live now: 45
Video share: 44%
Partnership ads: 7
Top market: UK
Advertising since: Mar 2025

268 ads · most seen first

Luma Cosmetics ad hooks

The opening line of each of Luma Cosmetics's most-seen video and image ads.

01It’s not that you’ve lost your touch.
02A shockproof mascara designed for women over 50.
03Bright, radiant eyes after 50.

Luma Cosmetics ad headlines

Headline	Ads	Longest run
Become the woman who knew how to apply her makeup — Eyeliner for 50+ eyelids	146	91d
Shockproof mascara for women over 50	58	111d
Smudge-Proof Eyeliner for Women Over 50	18	14d
Eyeshadow for mature eyes	15	9d
Up to 60% OFF LUMA waterproof best-sellers	10	64d
Tubing was made for young lashes ✨	5	15d
Pencil drags. Liquid bleeds. This one glides.	5	15d
Rated 9/10 for Lashes Over 50	5	24d
The Hollywood Lash Secret 🤫	5	23d
The Mascara Made for Mature Lashes 💍	3	26d

Longest-running Luma Cosmetics ad copy

Ad copy	Ads	Longest run
Un eyeliner à l'épreuve des bavures pour les femmes de plus de 50 ans. Vous avez besoin d'un eyeliner qui vous écoute. Il reste en place, là où il doit rester. Le dessous des yeux n'est pas fait pour être taché. Après un siècle de…	1	604d
A shockproof mascara designed for women over 50. You need a mascara that understands your lashes. It stays exactly where it should. The under-eye area isn’t meant to look like panda eyes. After years of research, the solution is finally…	58	111d
It’s not that you’ve lost your touch. It’s that your eyeliner isn’t keeping up. Does your line disappear into your creases as soon as you open your eyes? Do your old techniques no longer work? Do you no longer feel as beautiful as you did…	94	91d
Our biggest sale of the year is here ✨ Up to 60% OFF + BUY 1 GET 1 FREE!! Stock up before everything sells out!	10	64d
It’s not that you’ve lost your touch. It’s that your eyeliner isn’t keeping up. Does your line disappear into your creases as soon as you open your eyes? Do your old techniques no longer work? Do you no longer feel as beautiful as you did…	52	61d
She's 62, she's the mother of the bride, and tubing mascara almost ruined the wedding photos. Tubing puts a thick coat around every lash. Mature lashes are finer, so they can't hold that weight: they clump, droop and look heavier instead…	3	26d
A makeup artist rated the 4 best-selling mascaras on lashes over 50. Not one scored above a 5 out of 10. Each one was made for a full, strong lash line. On thinning lashes, they clump, flake, go flat before noon, or dry so hard you're…	5	24d
Hollywood's actresses over 50 quit tubing mascara years ago. Their makeup artists just never told you why. Tubing was made for thick, young lashes. On fine lashes, it slides down by lunch, skips the tiny corner lashes and does nothing for…	5	23d
I’ve tried them all. Regular mascara clumped my lashes. Tubing looked fine from far away, but up close it just sat on top, slid down by lunch, and pulled a few lashes out every night. This one wraps every single lash in its own flexible…	2	15d
The biggest mascara mistake women over 50 make? They're still wearing tubing mascara. And it always ends the same way: The tubes slide down your fine lashes. Your curl is gone by lunch. The little corner lashes stay bare. Not because your…	5	15d

Luma Cosmetics landing pages

https://lumacosmetics-uk.com/products/luma-linea-eyeliner156 ads · 58%
https://lumacosmetics-uk.com/products/luma-lash-mascara53 ads · 20%
https://luma-cosmetics.com/products/luma-lash-silk-mascara18 ads · 7%
https://luma-cosmetics.com/products/luma-linea-eyeliner18 ads · 7%
https://lumacosmetics-uk.com/products/luma-bright-eyeliner14 ads · 5%
https://luma-cosmetics.com/pages/7-reasons-korean-women-quietly-ditched-tubing-mascara?utm_source=facebook&utm_medium=paid&utm_campaign=natives-unaware&utm_content=m4-a1 ads · 0%
https://luma-cosmetics.com/products/luma-lash-silk-mascara?trybe=4aff1f241 ads · 0%
https://luma-cosmetics.com/products/luma-lash-silk-mascara?trybe=9157a1911 ads · 0%
https://luma-cosmetics.com/products/luma-linea-eyeliner?trybe=0f810fa11 ads · 0%
https://luma-cosmetics.com/products/luma-linea-eyeliner?trybe=7dd754af1 ads · 0%

Luma Cosmetics new ads per month

Oct 202644
Jun 20262
May 2026139
Apr 202682
Mar 20251

Luma Cosmetics ads FAQ

How many ads is Luma Cosmetics running on Facebook and Instagram?: As of Nov 2026, Luma Cosmetics has 45 active ads and 268 ads in total in the Meta Ad Library.
What kind of ads does Luma Cosmetics run?: Luma Cosmetics's active ads are 56% image (151), 44% video (117).
Who does Luma Cosmetics target with its ads?: Based on the reach Meta reports for its ads, Luma Cosmetics reaches mostly women aged 65+ in the United Kingdom.
How often does Luma Cosmetics launch new ads?: Luma Cosmetics has been advertising on Meta since Mar 2025. It launched 44 new ads in Oct 2026.
What is Luma Cosmetics's most used ad headline?: "Become the woman who knew how to apply her makeup — Eyeliner for 50+ eyelids" — used on 146 ads.
Where do Luma Cosmetics's ads send people?: Most Luma Cosmetics ads send traffic to lumacosmetics-uk.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Luma Cosmetics?: Brands with similar ads include 47Skin, Vue Swiss (116602384765553), Typology, Meroda Cosmetics, Comme Avant (816074091903635).
What hooks does Luma Cosmetics use in its ads?: Luma Cosmetics's most-seen ads open with lines like "It’s not that you’ve lost your touch.", "A shockproof mascara designed for women over 50.", "Bright, radiant eyes after 50.".
Where can I watch Luma Cosmetics's video ads and commercials?: This page lists Luma Cosmetics's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Luma Cosmetics ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

AdManage

Research 13.6M+ ads from 39,000+ brands. Launch your own 10x faster.

Save winning ads to boards, then bulk-launch your versions to Meta, TikTok and 13 more channels.

See plans Book a demo

13.6M+ ads · 39,000+ brands

Research and launch 10x faster with AdManage

See plans