How many ads is IPSY running on Facebook and Instagram?

As of Nov 2026, IPSY has 1,291 active ads and 1,294 ads in total in the Meta Ad Library.

What kind of ads does IPSY run?

IPSY's active ads are 71% video (928), 28% image (366), 1% carousel (17).

Who does IPSY target with its ads?

Based on the reach Meta reports for its ads, IPSY reaches people mostly in the United States.

How often does IPSY launch new ads?

IPSY has been advertising on Meta since Feb 2021. It launched 162 new ads in Oct 2026.

What is IPSY's most used ad headline?

"Enjoy $10 Off Your First Bag 🎁" — used on 1,305 ads.

Where do IPSY's ads send people?

Most IPSY ads link to ipsy.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like IPSY?

Brands with similar ads include Medicube (1236886609665645), The Dodo (334191996715482), Bauer Hockey, Dove (382082355205211), Kitsch.

What hooks does IPSY use in its ads?

IPSY's most-seen ads open with lines like "IPSY x Pixi Beauty", "We don’t ask for much...", "🎃 Halloween Sale: Don’t Miss Out!".

Where can I watch IPSY's video ads and commercials?

This page lists IPSY's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this IPSY ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

IPSY ads

Facebook & Instagram ad library

1,291 live nowipsy.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

IPSY has run 1,294 Facebook and Instagram ads since Feb 2021, and 1,291 are live right now. Its active ads are 71% video, 28% image, 1% carousel, and 302 run as partnership ads with creators. Their reach is mostly in the United States. Most of them send traffic to ipsy.com.

Total ads: 1,294
Live now: 1,291
Video share: 71%
Partnership ads: 302
Top market: US
Advertising since: Feb 2021

1,294 ads · most seen first

IPSY ad hooks

The opening line of each of IPSY's most-seen video and image ads.

01IPSY x Pixi Beauty
02We don’t ask for much...
03🎃 Halloween Sale: Don’t Miss Out!
04Give yourself the gift of gorgeous:
05We miss you!

IPSY ad headlines

Headline	Ads	Longest run
Enjoy $10 Off Your First Bag 🎁	1,305	152d
Rejoin and Get $5 Off 🎁	365	200d
Come Back for a Free Full-size Gift 🎁	163	201d
Take our Beauty Quiz to personalize your first box!	67	142d
Your Quarterly Wellness Refresh	50	17d
IPSY x Pixi Beauty	36	45d
Enjoy $5 Off Your First Bag 🎁	20	152d
Up to 85% Off Everything	9	83d
Enjoy $10 Off Your First Box 🎁	8	148d
IPSY x SexyHair	7	125d

Longest-running IPSY ad copy

Ad copy	Ads	Longest run
We miss you. Come back and check out the new arrivals.	208	201d
Anyone else tripping over new shades like it’s a full-time hobby? 😭 #IPSY	1	178d
Smells like sun, salt air, and golden hour ☀️🌊 this one’s living in my bag all spring & summer @ipsy @soldejaneiro #IPSYPartner	3	177d
Obsessed with this month’s @ipsy lineup ✨ featuring @lithebeauty.ca @drbrandt @saiebeauty @theordinary @shadesbyshan @elemis 🤍 And don’t forget — IPSY’s Beauty Boost lets you add a 6th full-size product to your monthly box for just $15…	4	168d
My @IPSY bag is here, #ad I’m already fighting my daughter to keep the best products!😅 Five personalized beauty picks for $15 is my favorite way to discover what actually works for me while keeping the everyday routine elevated. (And I…	3	168d
Good news, after our first dance class: we’re still engaged. Be sure to check out @ipsy and their insanely good deals🤍 #ipsypartner #ad @korres @iliabeauty @muradskincare @makeupbymario @gisou @bishacosmetics @narsissist…	4	163d
is @ipsy still worth it in 2026??? @lithebeauty.ca @firstaidbeauty @saiebeauty @beautyforreal @thedrybar #IPSYPartner #makeup #beauty #unboxing skincare	8	163d
Chaotic IPSY GRWM and Zeus 😊 @IPSY @firstaidbeauty @rarebeauty @saiebeauty @lithebeauty.ca @shadesbyshan	1	163d
long grwm today!! @ipsy @yslbeauty @gisou @iliabeauty @sundayriley @rarebeauty rodialbeauty @natashadenona @narsissist #ipsypartner	4	163d
We miss you! Rejoin IPSY during our Summer Sale and get $5 off your first month back 🎉	46	158d

IPSY landing pages

https://www.ipsy.com/beauty-quiz/skin-tone?sid=GBPlus_FB_Web_New_US_Nonbrnd348 ads · 27%
https://www.ipsy.com/popup/welcome2?sid=GBPlus_FB_Web_Past_US_Nonbrnd196 ads · 15%
https://www.ipsy.com/quiz/take/questions?sid=GBPlus_FB_Web_New_US_Nonbrnd185 ads · 14%
https://www.ipsy.com/quiz/take/questions?sid=GB_Social-IG_Web_New_US_Nonbrnd139 ads · 11%
https://www.ipsy.com/quiz/take/questions?sid=GBPlus_Creator-IG_Web_New_US_Nonbrnd117 ads · 9%
https://www.ipsy.com/quiz/take/questions?sid=GB_FB_Web_New_US_Nonbrnd49 ads · 4%
https://www.ipsy.com/beauty-quiz/skin-tone?sid=GB_FB_Web_New_US_Nonbrnd46 ads · 4%
https://www.ipsy.com/quiz/take/questions?sid=GBPlus_FB_Web_Past_US_Nonbrnd41 ads · 3%
https://www.pixibeauty.com/pages/ipsy-x-pixi-on-the-glow-blush?utm_source=ig&utm_medium=UGC&utm_campaign=IPSY35 ads · 3%
https://www.ipsy.com/quiz/take/questions?sid=GB_Creator-IG_Web_New_US_Nonbrnd31 ads · 2%

IPSY new ads per month

Oct 2026162
Sep 2026298
Aug 2026212
Jul 2026252
Jun 2026329
May 202624
Apr 202613
Feb 20261
Dec 20251
Dec 20211
Feb 20211

IPSY ads FAQ

How many ads is IPSY running on Facebook and Instagram?: As of Nov 2026, IPSY has 1,291 active ads and 1,294 ads in total in the Meta Ad Library.
What kind of ads does IPSY run?: IPSY's active ads are 71% video (928), 28% image (366), 1% carousel (17).
Who does IPSY target with its ads?: Based on the reach Meta reports for its ads, IPSY reaches people mostly in the United States.
How often does IPSY launch new ads?: IPSY has been advertising on Meta since Feb 2021. It launched 162 new ads in Oct 2026.
What is IPSY's most used ad headline?: "Enjoy $10 Off Your First Bag 🎁" — used on 1,305 ads.
Where do IPSY's ads send people?: Most IPSY ads link to ipsy.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like IPSY?: Brands with similar ads include Medicube (1236886609665645), The Dodo (334191996715482), Bauer Hockey, Dove (382082355205211), Kitsch.
What hooks does IPSY use in its ads?: IPSY's most-seen ads open with lines like "IPSY x Pixi Beauty", "We don’t ask for much...", "🎃 Halloween Sale: Don’t Miss Out!".
Where can I watch IPSY's video ads and commercials?: This page lists IPSY's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this IPSY ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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