How many ads is Dove running on Facebook and Instagram?

As of Nov 2026, Dove has 482 active ads and 1,008 ads in total in the Meta Ad Library.

What kind of ads does Dove run?

Dove's active ads are 91% video (919), 8% image (78), 1% carousel (14).

Who does Dove target with its ads?

Based on the reach Meta reports for its ads, Dove reaches mostly women aged 25-34 in the United Kingdom.

How often does Dove launch new ads?

Dove has been advertising on Meta since Dec 2020. It launched 73 new ads in Oct 2026.

What is Dove's most used ad headline?

"New Dove Refillable Antiperspirant" — used on 156 ads.

Where do Dove's ads send people?

Most Dove ads link to tesco.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Dove?

Brands with similar ads include Medicube (1236886609665645), Kitsch, Paula's Choice (357826684003), LARQ, Hismile.

What hooks does Dove use in its ads?

Dove's most-seen ads open with lines like "Discover Dove's Whole Body Deo with added", "Introducing the new Dove body + mind serum body wash, available at stores near you!", "Discover Dove's Whole Body Deo with added skincare".

Where can I watch Dove's video ads and commercials?

This page lists Dove's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Dove ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Dove ads

Facebook & Instagram ad library

482 live nowtesco.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Dove has run 1,008 Facebook and Instagram ads since Dec 2020, and 482 are live right now. Its active ads are 91% video, 8% image, 1% carousel, and 211 run as partnership ads with creators. They reach mostly women aged 25-34 in the United Kingdom. Most of them send traffic to tesco.com. Across all ads, Meta reports about 326.6M reach.

Total ads: 1,008
Live now: 482
Video share: 91%
Partnership ads: 211
Top market: UK
Advertising since: Dec 2020

1,008 ads · most seen first

Dove ad hooks

The opening line of each of Dove's most-seen video and image ads.

01Discover Dove's Whole Body Deo with added
02Introducing the new Dove body + mind serum body wash, available at stores near you!
03Discover Dove's Whole Body Deo with added skincare
04Dove is committed to help all women realise their personal beauty potential by creating products that
05Introducing the new limited-edition collection from Dove x Bridgerton, available at stores near you!
06Feeling frizzy or dull hair?
07Discover New Dove Refillable Antiperspirant with 72h sweat and odour protection
08My number one essential for surviving a heatwave

Dove ad headlines

Headline	Ads	Longest run
New Dove Refillable Antiperspirant	156	37d
Try Dove Advanced Care Body Wash	137	39d
New Dove Whole Body Deodorant	96	42d
Shop the Dove Holiday Treats Collection!	75	74d
New Dove body + mind	75	41d
{{product.name}}	53	89d
Refill, Reuse, Repeat	40	89d
Discover Dove body wash	39	42d
Try Dove Alcohol Free Whole Body Deo	39	115d
Fall doesn’t get better than this	36	68d

Longest-running Dove ad copy

Ad copy	Ads	Longest run
To the girls that sweat it, we get it and we've got you. Upgrade to 96 hour sweat protection that loves your skin back.	6	292d
El spray refrescante Dove Deo Whole Body refresca tu piel y controla el olor por 72h. ¡Qué cool!	3	266d
A body wash that gives you velvet-soft skin? That’s Dove Deep Moisture for you.	3	262d
Dove Pamper Body Wash gives you irresistible scent AND 24 hours of lotion-soft skin, so there's no need to compromise.	4	261d
Unwind with Dove Renew Body Wash. Get skin-loving care from the #1 dermatologist recommended body wash brand.	2	261d
Te presentamos el nuevo desodorante Dove Whole Body, la barra anti-rozaduras que te da protección contra olores por 72 horas.	3	258d
Conoce la barra desodorante anti-rozaduras Dove Whole Body, te da protección contra olores por 72 horas, cuidando tu piel.	2	258d
Dove Relax Lavender & Wildflower Tea Body Wash = soft and scented skin incoming.	3	257d
Choose your signature scent and get skin-loving care all in one bottle, with Dove Body Wash.	4	257d
The white peach, freesia petals and warm amber scent isn’t complete without 24-hour lotion-soft skin. With Dove, you get both.	3	257d

Dove landing pages

https://www.tesco.com/groceries/en-GB/search?query=Dove+Refills&inputType=free+text&sc_cmp=social_unilever_GB_tesco_Dove_CN009611_Deodorants54 ads · 5%
https://www.boots.com/sitesearch?searchTerm=Dove+advanced+care+body+wash&utm_campaign=CN010340&utm_term=GB_Broad_BH0162_GB&utm_brandcode=BH0162&cm_mmc=SF_UL_social-_-meta-_-CN010340-_-GB_Broad_BH0162_social50 ads · 5%
https://www.tesco.com/groceries/en-GB/search?query=Dove+Whole+Body+Deodorant&inputType=free+text&sc_cmp=social_unilever_GB_tesco_Dove_CN007414_Deodorants48 ads · 5%
https://www.boots.com/sitesearch?searchTerm=Dove+body+%2B+mind&utm_campaign=CN009269&utm_term=GB_na_BH0162_GB&utm_brandcode=BH0162&cm_mmc=SF_UL_social-_-meta-_-CN009269-_-GB_na_BH0162_social37 ads · 4%
https://www.dove.com/uk/collections/refillable-antiperspirant.html?utm_source=meta&utm_medium=social&utm_content=_&utm_campaign=Cosmos%20%28Dove%29_CN009611_CH1104_BH0162_GB&utm_term=Broad37 ads · 4%
https://www.tesco.com/groceries/en-GB/search?query=Dove Body+Mind&inputType=free text&sc_cmp=social_unilever_GB_tesco_Dove_CN009269_Skin-Cleansing36 ads · 4%
https://www.tesco.com/shop/en-GB/products/316188524?sc_cmp=social_unilever_GB_tesco_Dove_CN000685_Personal-Care-Unidentified18 ads · 2%
https://dove.com/uk/collections/bridgerton.html?utm_source=meta&utm_medium=social&utm_content=video_&utm_campaign=Core%20BLG%28Dove%29_CN006283_CH1104_BH0162_GB&utm_term=Broad16 ads · 2%
https://www.boots.com/sitesearch?searchTerm=Dove+advanced+care+body+wash&utm_campaign=CN010340&utm_term=GB_Dove-campaigns-50%25-VV_BH0162_GB&utm_brandcode=BH0162&cm_mmc=SF_UL_social-_-meta-_-CN010340-_-GB_Dove-campaigns-50%-VV_BH0162_social14 ads · 1%
https://www.dove.com/uk/collections/whole-body.html?utm_source=meta&utm_medium=social&utm_content=video_&utm_campaign=Emule%20%28Dove%29_CN007414_CH1104_BH0162_GB&utm_term=Broad14 ads · 1%

Dove new ads per month

Oct 202673
Sep 2026213
Aug 2026133
Jul 2026157
Jun 202617
May 202659
Apr 2026144
Mar 202696
Feb 202631
Jan 202614
Dec 20252
Nov 20258

Dove ads FAQ

How many ads is Dove running on Facebook and Instagram?: As of Nov 2026, Dove has 482 active ads and 1,008 ads in total in the Meta Ad Library.
What kind of ads does Dove run?: Dove's active ads are 91% video (919), 8% image (78), 1% carousel (14).
Who does Dove target with its ads?: Based on the reach Meta reports for its ads, Dove reaches mostly women aged 25-34 in the United Kingdom.
How often does Dove launch new ads?: Dove has been advertising on Meta since Dec 2020. It launched 73 new ads in Oct 2026.
What is Dove's most used ad headline?: "New Dove Refillable Antiperspirant" — used on 156 ads.
Where do Dove's ads send people?: Most Dove ads link to tesco.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Dove?: Brands with similar ads include Medicube (1236886609665645), Kitsch, Paula's Choice (357826684003), LARQ, Hismile.
What hooks does Dove use in its ads?: Dove's most-seen ads open with lines like "Discover Dove's Whole Body Deo with added", "Introducing the new Dove body + mind serum body wash, available at stores near you!", "Discover Dove's Whole Body Deo with added skincare".
Where can I watch Dove's video ads and commercials?: This page lists Dove's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Dove ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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