How many ads is H&M running on Facebook and Instagram?

As of Nov 2026, H&M has 1 active ads and 72 ads in total in the Meta Ad Library.

What kind of ads does H&M run?

H&M's active ads are 54% video (39), 46% image (33).

Who does H&M target with its ads?

Based on the reach Meta reports for its ads, H&M reaches mostly women aged 25-34 in the Netherlands.

How often does H&M launch new ads?

H&M has been advertising on Meta since Aug 2023. It launched 62 new ads in May 2026.

What is H&M's most used ad headline?

"Fijngebreid vest" — used on 34 ads.

Where do H&M's ads send people?

Most H&M ads send traffic to www2.hm.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like H&M?

Brands with similar ads include Nike, The Essence Vault, Spotify, Aussie Hair, WHOOP.

What hooks does H&M use in its ads?

H&M's most-seen ads open with lines like "Slechts tijdelijk geldig – shop nu je favorieten.", "Looks voor de warmere dagen die komen.", "Ontdek de nieuwste stijlen voor dames.".

Where can I watch H&M's video ads and commercials?

This page lists H&M's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this H&M ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

H&M ads

Facebook & Instagram ad library

1 live nowwww2.hm.comUpdated Nov 2, 2026

Meta Ad Library Logo & colors Analyze in AdManage

H&M has run 72 Facebook and Instagram ads since Aug 2023, and 1 is live right now. Its active ads are 54% video, 46% image. They reach mostly women aged 25-34 in the Netherlands. Most of them send traffic to www2.hm.com. Across all ads, Meta reports about 8.9M reach.

Total ads: 72
Live now: 1
Video share: 54%
Top market: Netherlands
Advertising since: Aug 2023

72 ads · most seen first

H&M ad hooks

The opening line of each of H&M's most-seen video and image ads.

01Slechts tijdelijk geldig – shop nu je favorieten.
02Looks voor de warmere dagen die komen.
03Ontdek de nieuwste stijlen voor dames.
04Summer 2026 met @cristinachenii
05Ontdek H&M's jeans voor kids voor de lente.
06Flavio voor H&M&RIO — een verkenningsreis door de ritmes van de zomer, vastgelegd door de lens van Rafael Pavarotti.
07Jeans voor elke dag van de week.
08Summer 2026 met @linhniller & familie

H&M ad headlines

Headline	Ads	Longest run
Fijngebreid vest	34	36d
Summer 2026	32	15d
LOTTO H&M	14	7d
Laura Ashley H&M	14	6d
H&M Summer 2026	14	13d
H&M&RIO	12	12d
-20% vanaf € 40	6	4d
T-shirt - Slim Fit	5	14d
Stella McCartney H&M	4	10d
Kidsdeal	4	3d

Longest-running H&M ad copy

Ad copy	Ads	Longest run
Shop the latest styles and track orders in one spot.	1	1,169d
Ontdek de nieuwste stijlen voor dames.	18	36d
Ontdek looks voor elke gelegenheid.	18	36d
Looks voor de warmere dagen die komen.	2	23d
Jeans voor elke dag van de week. Gestyled door @girlcalledluca.	2	20d
Ontdek H&M's jeans voor kids voor de lente.	2	17d
Een zonnige kidscollectie met vrolijke kleuren en speelse prints.	6	15d
Ontdek de nieuwste looks in herenkleding.	6	14d
Resortwear ontmoet moderne tailoring in de nieuwe zomercollectie.	4	14d
Summer 2026 met @linhniller & familie	4	13d

H&M landing pages

https://www2.hm.com/nl_nl/dames/shop-by-feature/cful263c01a-summer-2026-the-vibrant-edit.html16 ads · 22%
https://www2.hm.com/nl_nl/kinderen.html7 ads · 10%
https://www2.hm.com/nl_nl/kinderen/shop-op-kenmerk/2043b-laura-ashley-hm.html7 ads · 10%
https://www2.hm.com/nl_nl/men/shop-by-feature/na90263p03-lotto-hm/campaign.html7 ads · 10%
https://www2.hm.com/nl_nl/ladies/shop-by-feature/hm-and-rio.html6 ads · 8%
https://www2.hm.com/nl_nl/productpage.0579541001.html6 ads · 8%
https://www2.hm.com/nl_nl/index.html3 ads · 4%
https://www2.hm.com/nl_nl/dames/shop-by-feature/2023-stella-mccartney-hm.html2 ads · 3%
https://www2.hm.com/nl_nl/kids/girls/clothing/dresses.html2 ads · 3%
https://www2.hm.com/nl_nl/ladies/new-arrivals/view-all.html2 ads · 3%

H&M new ads per month

May 202662
Apr 20269
Aug 20231

H&M ads FAQ

How many ads is H&M running on Facebook and Instagram?: As of Nov 2026, H&M has 1 active ads and 72 ads in total in the Meta Ad Library.
What kind of ads does H&M run?: H&M's active ads are 54% video (39), 46% image (33).
Who does H&M target with its ads?: Based on the reach Meta reports for its ads, H&M reaches mostly women aged 25-34 in the Netherlands.
How often does H&M launch new ads?: H&M has been advertising on Meta since Aug 2023. It launched 62 new ads in May 2026.
What is H&M's most used ad headline?: "Fijngebreid vest" — used on 34 ads.
Where do H&M's ads send people?: Most H&M ads send traffic to www2.hm.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like H&M?: Brands with similar ads include Nike, The Essence Vault, Spotify, Aussie Hair, WHOOP.
What hooks does H&M use in its ads?: H&M's most-seen ads open with lines like "Slechts tijdelijk geldig – shop nu je favorieten.", "Looks voor de warmere dagen die komen.", "Ontdek de nieuwste stijlen voor dames.".
Where can I watch H&M's video ads and commercials?: This page lists H&M's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this H&M ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

AdManage

Research 13.6M+ ads from 39,000+ brands. Launch your own 10x faster.

Save winning ads to boards, then bulk-launch your versions to Meta, TikTok and 13 more channels.

See plans Book a demo

13.6M+ ads · 39,000+ brands

Research and launch 10x faster with AdManage

See plans