How many ads is goop running on Facebook and Instagram?

As of Nov 2026, goop has 950 active ads and 952 ads in total in the Meta Ad Library.

What kind of ads does goop run?

goop's active ads are 52% video (470), 48% image (438), 0% carousel (2).

Who does goop target with its ads?

Based on the reach Meta reports for its ads, goop reaches people mostly in the United States.

How often does goop launch new ads?

goop has been advertising on Meta since Oct 2025. It launched 104 new ads in Oct 2026.

What is goop's most used ad headline?

"shop now." — used on 135 ads.

Where do goop's ads send people?

Most goop ads link to goop.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like goop?

Brands with similar ads include Beauty Pie, Rise & Fall, Naked & Thriving, Reformation, laurawasserofficial.

What hooks does goop use in its ads?

goop's most-seen ads open with lines like "gwyn makes clothing for dynamic women who do it all.", "inspired by professional chemical peels, these intense exfoliating overnight acid peel pads refine, retexturize, and brighten skin while…", "this is gwyneth’s three-minute routine for results you can see—right away.".

Where can I watch goop's video ads and commercials?

This page lists goop's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this goop ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

goop ads

Facebook & Instagram ad library

950 live nowgoop.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

goop has run 952 Facebook and Instagram ads since Oct 2025, and 950 are live right now. Its active ads are 52% video, 48% image, 0% carousel, and 6 run as partnership ads with creators. Their reach is mostly in the United States. Most of them send traffic to goop.com.

Total ads: 952
Live now: 950
Video share: 52%
Partnership ads: 6
Top market: US
Advertising since: Oct 2025

952 ads · most seen first

goop ad hooks

The opening line of each of goop's most-seen video and image ads.

01gwyn makes clothing for dynamic women who do it all.
02inspired by professional chemical peels, these intense exfoliating overnight acid peel pads refine, retexturize, and brighten skin while…
03this is gwyneth’s three-minute routine for results you can see—right away.
04this results-forward routine is what gwyneth does every day.
05Microderm Instant Glow Exfoliator | goop
06cut from fluid silk printed in black-and-ivory stripes, this shirtdress has a straight silhouette that falls to mid-calf.
07inspired by the transformative effects of professional microdermabrasion, it instantly polishes away dullness to reveal smooth…
08this sweater is knit almost entirely of sumptuous italian cashmere for a wearing experience that feels like a warm hug.

goop ad headlines

Headline	Ads	Longest run
shop now.	135	251d
{{product.name}}	129	182d
shop now	106	271d
shop gwyn's latest collection	104	139d
15% glycolic acid overnight glow peel	102	212d
microderm instant glow exfoliator	86	137d
shop gwyn	79	251d
youth-boost peptide serum	71	125d
spring delivery three	70	193d
shop at goop.com	60	122d

Longest-running goop ad copy

Ad copy	Ads	Longest run
five essentials to keep skin nourished, radiant, and healthy-looking on even the longest travel days.	6	290d
cleanse, exfoliate, treat, and nourish to keep your skin looking its radiant, healthy best on makeup-free days.	2	290d
“People ask me all the time, ‘What is it that you actually do? The products and the routine.’ So we put together a bundle. My goal is that after you do this routine, you feel so beautiful and so confident. Really, the closer you are to…	4	290d
no need for concealer after these.	56	290d
this powerful, clinically tested all-in-one serum targets key signs of aging.	121	282d
back in stock: our nourishing repair body butter. this rich, clinically proven supercream leaves skin moisturized, silky-soft, firm, and toned. pair it with our ultimate dry brush supple skin—from head to toe.	2	282d
this simple two-step routine is designed to polish away dull, dead skin cells and hydrate deeply, strengthening the skin’s barrier function.	4	279d
this clinically proven, science-backed moisturizer targets multiple signs of aging and boosts cell longevity.	33	276d
it’s slouchy in an effortlessly chic, borrowed-from-him sort of way.	6	271d
as classic as they come—the caroline cardigan.	8	271d

goop landing pages

https://goop.com/gwyn/c/184 ads · 20%
https://goop.com/goop-beauty/c/?sort=recommended59 ads · 6%
https://goop.com/goop-beauty-20-vitamin-c-plus-advanced-brightening-serum/p/51 ads · 6%
https://goop.com/goop-beauty-goopglow-microderm-instant-glow-exfoliator/p36 ads · 4%
https://goop.com/goop-beauty-the-youth-boost-duo/p/32 ads · 4%
https://goop.com/goop-beauty-goopglow-15-glycolic-acid-overnight-glow-peel/p31 ads · 3%
https://goop.com/goop-beauty-goopglow-15-glycolic-acid-overnight-glow-peel/p/25 ads · 3%
https://goop.com/sale/c/?sort=recommended21 ads · 2%
https://goop.com/goop-beauty-black-pepper-and-ginger-grounding-body-wash/p18 ads · 2%
https://goop.com/goop-beauty-goopgenes-lift-and-depuff-eye-masks/p18 ads · 2%

goop new ads per month

Oct 2026104
Sep 2026132
Aug 202697
Jul 2026203
Jun 202650
May 2026137
Apr 202682
Mar 202627
Feb 202673
Jan 202643
Dec 20252
Oct 20252

goop ads FAQ

How many ads is goop running on Facebook and Instagram?: As of Nov 2026, goop has 950 active ads and 952 ads in total in the Meta Ad Library.
What kind of ads does goop run?: goop's active ads are 52% video (470), 48% image (438), 0% carousel (2).
Who does goop target with its ads?: Based on the reach Meta reports for its ads, goop reaches people mostly in the United States.
How often does goop launch new ads?: goop has been advertising on Meta since Oct 2025. It launched 104 new ads in Oct 2026.
What is goop's most used ad headline?: "shop now." — used on 135 ads.
Where do goop's ads send people?: Most goop ads link to goop.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like goop?: Brands with similar ads include Beauty Pie, Rise & Fall, Naked & Thriving, Reformation, laurawasserofficial.
What hooks does goop use in its ads?: goop's most-seen ads open with lines like "gwyn makes clothing for dynamic women who do it all.", "inspired by professional chemical peels, these intense exfoliating overnight acid peel pads refine, retexturize, and brighten skin while…", "this is gwyneth’s three-minute routine for results you can see—right away.".
Where can I watch goop's video ads and commercials?: This page lists goop's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this goop ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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