How many ads is Function of Beauty running on Facebook and Instagram?

As of Nov 2026, Function of Beauty has 41 active ads and 49 ads in total in the Meta Ad Library.

What kind of ads does Function of Beauty run?

Function of Beauty's active ads are 96% video (48), 2% image (1), 2% carousel (1).

Who does Function of Beauty target with its ads?

Based on the reach Meta reports for its ads, Function of Beauty reaches mostly women aged 25-34 in the United States.

How often does Function of Beauty launch new ads?

Function of Beauty has been advertising on Meta since Aug 2023. It launched 22 new ads in Oct 2026.

What is Function of Beauty's most used ad headline?

"More waves. Less weight." — used on 12 ads.

Where do Function of Beauty's ads send people?

Most Function of Beauty ads send traffic to buy.functionofbeauty.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Function of Beauty?

Brands with similar ads include Prose, Wellgard, Cocunat, ActandAcre, Sarah Tran.

What hooks does Function of Beauty use in its ads?

Function of Beauty's most-seen ads open with lines like "It’s us, we’re the someone telling you", "💡 DYK: Curly and wavy hair types don’t just lose moisture, they lose it faster.", "The secret to defined shiny waves 👀🔍 Here’s a peek into what makes our wavy routine so great: we actually customize our formulas based…".

Where can I watch Function of Beauty's video ads and commercials?

This page lists Function of Beauty's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Function of Beauty ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Function of Beauty ads

Facebook & Instagram ad library

41 live nowbuy.functionofbeauty.comUpdated Nov 2, 2026

Meta Ad Library Logo & colors

Function of Beauty has run 49 Facebook and Instagram ads since Aug 2023, and 41 are live right now. Its active ads are 96% video, 2% image, 2% carousel. They reach mostly women aged 25-34 in the United States. Most of them send traffic to buy.functionofbeauty.com. Across all ads, Meta reports about 64.6K reach.

Total ads: 49
Live now: 41
Video share: 96%
Top market: US
Advertising since: Aug 2023

49 ads · most seen first

Function of Beauty ad hooks

The opening line of each of Function of Beauty's most-seen video and image ads.

01It’s us, we’re the someone telling you
02💡 DYK: Curly and wavy hair types don’t just lose moisture, they lose it faster.
03The secret to defined shiny waves 👀🔍 Here’s a peek into what makes our wavy routine so great: we actually customize our formulas based…
04Function of our employees 🧾🩵 What’s your hair type routine?!
05Straight hair has a fine line between hydrated and weighed down.
06Better curls start with better care.
07Your coils deserve moisture that goes the distance.
08Great curls start with understanding what they need.

Function of Beauty ad headlines

Headline	Ads	Longest run
More waves. Less weight.	12	16d
Straight hair. Nothing flat about it.	9	16d
Wash day, understood.	6	16d
Function of Beauty (@functionofbeauty) • Instagram photos and videos	6	3d
The Mousse Wavy-Haired Girls Swear By	6	269d
{{product.name}}	4	92d
Function of Beauty	4	1,169d
Your curls. A better game plan.	3	16d
Defined curls. Zero crunch.	3	16d
Straight hair. High standards.	3	16d

Longest-running Function of Beauty ad copy

Ad copy	Ads	Longest run
"I’ve used several purple masks from other brands and this one is definitely a winner! Super easy to use. I absolutely loved the way my hair felt on the days I used it. My hair appeared brighter and smoother after using." - Anna	1	1,169d
Create a custom haircare formula for the perfect wash day!<br /> <br /> Enjoy a 20% discount on your first order + free shipping! ❤️	1	1,169d
“My hair has never been this long and thick.” – Mewser 🦾 Strengthen & volumize with custom formula ⭐ +73,000 5-star customer reviews 💸 Get 20% off your first Shampoo & Conditioner 🤑100% money-back guarantee	1	1,169d
"Everyone complimented me on my hair saying and I quote 'you look like a luscious mermaid.'" - Katy	1	1,169d
Wavy hair? You need to try this. This mousse is blowing up for a reason—2x the volume, 24-hour frizz control, and zero crunch. Get the waves you were meant to have 🌊✨	4	269d
Trying the iconic ’90s rom-com curls 😍 I used the Zero Gravity Styling Mousse from @functionofbeauty for 2x volume, 24-hour frizz control, and the softest, weightless hold.	2	269d
Feeling like your curl pattern needs some support this spring? Meet the regimen made just for your curly hair 🚿🌷: ➿ Curly Shampoo: formulated with chia seed extract to help shape and define your natural curl pattern ➿ Curly Conditioner…	6	165d
{{product.brand}}	4	92d
Meet the curly lineup 🩷💫 ➿ Curly Shampoo: formulated with chia seed extract to help shape and define your natural curl pattern ➿ Curly Conditioner: formulated with shea butter to nourish and enhance curls ➿ Super Shape Curl Cream…	2	92d
Meet the wavy lineup, made to give your waves exactly what they’ve been asking for 💜🫧: 〰️ Wavy Shampoo: formulated with fermented rice water to help strengthen strands + support elasticity for soft, bouncy, defined waves 〰️ Wavy…	2	92d

Function of Beauty landing pages

https://buy.functionofbeauty.com/social/69d019d1218629f03ca79f40?utm_source=meta&utm_medium=cpc&utm_campaign=2026_04_Wavy_EVG_Meta_Ad&utm_term=all_retailers6 ads · 12%
https://www.instagram.com/_u/functionofbeauty4 ads · 8%
https://buy.functionofbeauty.com/social/6a0dbd4c18dbc38e6fb7f30e?utm_source=meta&utm_medium=cpc&utm_campaign=2026_05_Curly_Influencer_Boosted_Social_Updated&utm_term=all_retailers&utm_content=curly_bundle3 ads · 6%
https://buy.functionofbeauty.com/social/6a710064c392a4b7b42a8425?utm_source=meta&utm_medium=cpc&utm_campaign=2026_08_All_HairTypes_Target_Meta_Prospective&utm_term=target_only&utm_content=mikmak_link3 ads · 6%
https://buy.functionofbeauty.com/social/6ad0e27ac3fc77917fdcd43c?utm_marketing_tactic=Conversion&utm_source=meta&utm_medium=cpc&utm_campaign=2026_10_curly_routine_meta_ads_amazon&utm_term=amazon_only3 ads · 6%
https://buy.functionofbeauty.com/social/6ad0e31304dac12559f86b1c?utm_marketing_tactic=Conversion&utm_source=meta&utm_medium=cpc&utm_campaign=2026_10_Curly_Hair_Routine_Meta_Ads_Target&utm_term=target_only3 ads · 6%
https://buy.functionofbeauty.com/social/6ad0e3ba04dac12559f86b21?utm_marketing_tactic=Conversion&utm_source=meta&utm_medium=cpc&utm_campaign=2026_10_Curly_Routine_Meta_Ads_Walmart&utm_term=walmart_only3 ads · 6%
https://buy.functionofbeauty.com/social/6a0dbd4c18dbc38e6fb7f30e?utm_source=meta&utm_medium=cpc&utm_campaign=2026_05_Curly_Lineup_Meta_Boosted_2&utm_term=all_retailers&utm_content=curly_Lineup2 ads · 4%
https://buy.functionofbeauty.com/social/6ad0e550c3fc77917fdcd450?utm_marketing_tactic=Conversion&utm_source=meta&utm_medium=cpc&utm_campaign=2026_10_Straight_Routine_Meta_Ads_Amazon&utm_term=amazon_only2 ads · 4%
https://buy.functionofbeauty.com/social/6ad0e59904dac12559f86b2f?utm_marketing_tactic=Conversion&utm_source=meta&utm_medium=cpc&utm_campaign=2026_10_Straight_Routine_Meta_Ads_Target&utm_term=target_only2 ads · 4%

Function of Beauty new ads per month

Oct 202622
Aug 202615
Jun 20261
May 20261
Jan 20264
Jun 20251
May 20251
Aug 20234

Function of Beauty ads FAQ

How many ads is Function of Beauty running on Facebook and Instagram?: As of Nov 2026, Function of Beauty has 41 active ads and 49 ads in total in the Meta Ad Library.
What kind of ads does Function of Beauty run?: Function of Beauty's active ads are 96% video (48), 2% image (1), 2% carousel (1).
Who does Function of Beauty target with its ads?: Based on the reach Meta reports for its ads, Function of Beauty reaches mostly women aged 25-34 in the United States.
How often does Function of Beauty launch new ads?: Function of Beauty has been advertising on Meta since Aug 2023. It launched 22 new ads in Oct 2026.
What is Function of Beauty's most used ad headline?: "More waves. Less weight." — used on 12 ads.
Where do Function of Beauty's ads send people?: Most Function of Beauty ads send traffic to buy.functionofbeauty.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Function of Beauty?: Brands with similar ads include Prose, Wellgard, Cocunat, ActandAcre, Sarah Tran.
What hooks does Function of Beauty use in its ads?: Function of Beauty's most-seen ads open with lines like "It’s us, we’re the someone telling you", "💡 DYK: Curly and wavy hair types don’t just lose moisture, they lose it faster.", "The secret to defined shiny waves 👀🔍 Here’s a peek into what makes our wavy routine so great: we actually customize our formulas based…".
Where can I watch Function of Beauty's video ads and commercials?: This page lists Function of Beauty's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Function of Beauty ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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