Fjällräven ads
Facebook & Instagram ad libraryFjällräven has run 1,638 Facebook and Instagram ads since Jun 2021, and 84 are live right now. Its active ads are 67% video, 28% image, 5% carousel. They reach mostly women aged 25-34 in the United Kingdom. Most of them send traffic to instagram.com. Across all ads, Meta reports about 14.2M reach.
- Total ads
- 1,638
- Live now
- 84
- Video share
- 67%
- Top market
- UK
- Advertising since
- Jun 2021
471dPractical Daypacks
What do Fjällräven staff members choose as their everyday bag? Mimmi likes the practicality and portability of the High Coast Crossbody. Which Fjällräven…
Learn More · fjallraven.com
35dFjällräven Polar 2027
With the right equipment, knowledge, and support, anyone can explore the Arctic. Apply for Fjällräven Polar 2027.
See details · experience.fjallraven.com
99dYou did the #1 thing everyone tells you to keep your tent from getting damp: you opened up the ventilation all night. But you still woke up feeling wet. What…
73dWith the trails all to yourself, trekking outside of the summer high season is an entirely different experience. Try it for yourself, like Grace, Ibai, and…
120dFjällräven daypacks
Carry-on size. Fleece-lined essentials pocket. A mesh back to keep you cool. What makes a great daypack? It’s in the details.
Learn More · fjallraven.com
106dFind your Fjällräven. Discover daypacks for your everyday in all shapes, sizes, and styles. #Fjallraven
60dWith the trails all to yourself, trekking outside of the summer high season is an entirely different experience. Try it for yourself, like Grace, Ibai, and…
35dFjällräven Polar 2027
One moment calm, the next chaos. That’s Fjällräven Polar. Apply today for a chance to join the 2027 expedition.
See details · experience.fjallraven.com
35dFjällräven Polar 2027
With the right equipment, knowledge, and support, anyone can explore the Arctic. Apply for Fjällräven Polar 2027.
See details · experience.fjallraven.com
53dMemories from a weekend trekking with friends in the Swedish Mountains. #ExploreTheOffSeason
120dFjällräven daypacks
Backpacks, totepacks, hip packs, carry-ons, and more—all made for work, rest, and play. Find your Fjällräven daypack today.
Learn More · fjallraven.com
- 106d
Find your Fjällräven. Discover daypacks for your everyday in all shapes, sizes, and styles. #Fjallraven
6dMeet Klara Fjellborg: a professional musher from northern Sweden and long-time Fjällräven user. We followed along to get an insight into her life in the…
- 105d
Fjällräven
You did the #1 thing everyone tells you to keep your tent from getting damp: you opened up the ventilation all night. But you still woke up feeling wet. What…
facebook.com
60dA three-day trek in northern Spain when the hotels are closed and summer is over? Yes please! #ExploreTheOffSeason
76dA three-day trek in northern Spain when the hotels are closed and summer is over? Yes please! #ExploreTheOffSeason
60dMeet Maria (@mariamattssons) who lives and works right at the top of the mountains in Sälen, where she spends much of her time running through mountain…
120dFjällräven Greenland
Backpacks, totepacks, hip packs, carry-ons, and more—all made for work, rest, and play. Find your Fjällräven daypack today.
Learn More · fjallraven.com
- 99d
You did the #1 thing everyone tells you to keep your tent from getting damp: you opened up the ventilation all night. But you still woke up feeling wet. What…
76dNew arrivals
Explore new arrivals that combine timeless design and dependable functionality for years of fall and winter living.
Learn More · fjallraven.com
- 73d
With the trails all to yourself, trekking outside of the summer high season is an entirely different experience. Try it for yourself, like Grace, Ibai, and…
- 76d
A three-day trek in northern Spain when the hotels are closed and summer is over? Yes please! #ExploreTheOffSeason
26dWith the right equipment, knowledge, and support, anyone can explore the Arctic. Fjällräven Polar is proof. A dog-sled expedition, it brings people from…
35dFjällräven Polar 2027
The ‘normal’ stuff doesn’t matter in the Arctic. Experience it at Fjällräven Polar 2027. Apply now.
See details · experience.fjallraven.com
Fjällräven ad hooks
The opening line of each of Fjällräven's most-seen video and image ads.
- 01What do Fjällräven staff members choose as their everyday bag?
- 02With the right equipment, knowledge, and support, anyone can explore the Arctic.
- 03With the trails all to yourself, trekking outside of the summer high season is an entirely different experience.
- 04Carry-on size.
- 05Find your Fjällräven.
- 06One moment calm, the next chaos.
- 07Memories from a weekend trekking with friends in the Swedish Mountains.
- 08Backpacks, totepacks, hip packs, carry-ons, and more—all made for work, rest, and play.
Fjällräven ad headlines
| Headline | Ads | Longest run |
|---|---|---|
| Fjällräven | 465 | 159d |
| Fjällräven winter jackets | 183 | 74d |
| New collection | 63 | 59d |
| Sign up to apply early | 57 | 10d |
| Subscriber-only spots | 54 | 10d |
| Fjällräven daypacks | 36 | 178d |
| Explore lighter trekking | 31 | 36d |
| All this, plus more perks | 30 | 10d |
| Fjällräven Skogsö Padded | 29 | 64d |
| Fjällräven Polar 2026 | 28 | 14d |
Longest-running Fjällräven ad copy
| Ad copy | Ads | Longest run |
|---|---|---|
| No matter the shape or shade, each Kånken’s timeless design makes it recognisable as a Swedish original. What’ll yours be? | 20 | 178d |
| Designed for life. Explore daypacks made for timelessness and durability, in endless combinations of colour and functionality. | 6 | 178d |
| We’ve been around decades, but the gear in our Limited Edition collection won’t be. If you like something, get it. Then, wear it always. | 3 | 175d |
| Don’t wait to get your Limited Edition products: small batch designs that go directly from the drawing board to the outdoors. | 19 | 173d |
| It’s not often a social media post stops you in your tracks. This one, from Jenny Asp, did just that. We recently stumbled upon it on LinkedIn and just had to share it. Jenny’s approach to buying good quality clothing, taking care of it… | 15 | 159d |
| We recently shared the good new that the Lesser White-fronted Goose has been reclassified from ‘Critically Endangered’ to ‘Endangered’. Well, behind every data point in this species’ recovery is a person standing in a field, scope at the… | 25 | 158d |
| It’s been a while since we last shared an update about our beloved Arctic Fox. We’re proud sponsors of @fjallravsprojektet (Svenska Fjällrävsprojektet), a research group from Stockholm University who study the demography and genetics of… | 8 | 156d |
| Trekking season starts now. Fjällräven Classic 2026 ticket sales have begun. Taking place in Denmark, the USA, Sweden, the UK, Germany, Korea, and Chile, you can buy tickets at 10AM local time for each trek. Tickets sell out fast, so be… | 16 | 150d |
| Some gear is tested in labs. Ours gets tested out here. This last February, we headed north from Kvikkjokk, a small town about 50 kilometres above the Arctic Circle and one of the best starting points for anyone wanting to explore Sarek… | 28 | 150d |
| Fjällräven Classic 2026 ticket sales have begun: https://experience.fjallraven.com/classic?utm_source=facebook&utm_medium=organic_social&utm_campaign= Taking place in Denmark, the USA, Sweden, the UK, Germany, Korea, and Chile, you can… | 10 | 149d |
Fjällräven landing pages
- https://www.instagram.com/fjallravenofficial/404 ads · 44%
- https://www.facebook.com/Fjallraven77 ads · 8%
- https://www.fjallraven.com/uk/en-gb/explore-jackets/36 ads · 4%
- https://www.fjallraven.com/uk/en-gb/explore-bergtagen/18 ads · 2%
- http://fb.me/13 ads · 1%
- https://experience.fjallraven.com/polar/apply12 ads · 1%
- https://www.fjallraven.com/uk/en-gb/clothes/new-arrivals/10 ads · 1%
- https://www.fjallraven.com/uk/en-gb/clothes/trousers/9 ads · 1%
- https://experience.fjallraven.com/classic/chile8 ads · 1%
- https://www.fjallraven.com/uk/en-gb/clothes/jackets/winter-jackets/8 ads · 1%
Fjällräven new ads per month
- Oct 202666
- Sep 2026129
- Aug 2026102
- Jul 202647
- Jun 202658
- May 202698
- Apr 202697
- Mar 202692
- Feb 2026117
- Jan 202666
- Dec 202555
- Nov 2025222
Fjällräven ads FAQ
- How many ads is Fjällräven running on Facebook and Instagram?
- As of Nov 2026, Fjällräven has 84 active ads and 1,638 ads in total in the Meta Ad Library.
- What kind of ads does Fjällräven run?
- Fjällräven's active ads are 67% video (1,157), 28% image (480), 5% carousel (86).
- Who does Fjällräven target with its ads?
- Based on the reach Meta reports for its ads, Fjällräven reaches mostly women aged 25-34 in the United Kingdom.
- How often does Fjällräven launch new ads?
- Fjällräven has been advertising on Meta since Jun 2021. It launched 66 new ads in Oct 2026.
- What is Fjällräven's most used ad headline?
- "Fjällräven" — used on 465 ads.
- Where do Fjällräven's ads send people?
- Most Fjällräven ads send traffic to instagram.com. The landing pages section above lists every destination by how many ads use it.
- Which brands advertise like Fjällräven?
- Brands with similar ads include ASOS, Gymshark, Calvin Klein, Ralph Lauren, boohoo.com.
- What hooks does Fjällräven use in its ads?
- Fjällräven's most-seen ads open with lines like "What do Fjällräven staff members choose as their everyday bag?", "With the right equipment, knowledge, and support, anyone can explore the Arctic.", "With the trails all to yourself, trekking outside of the summer high season is an entirely different experience.".
- Where can I watch Fjällräven's video ads and commercials?
- This page lists Fjällräven's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
- Where does this Fjällräven ad data come from?
- From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.
AdManage
Research 13.6M+ ads from 39,000+ brands. Launch your own 10x faster.
Save winning ads to boards, then bulk-launch your versions to Meta, TikTok and 13 more channels.
13.6M+ ads · 39,000+ brands
Research and launch 10x faster with AdManage