How many ads is eBay running on Facebook and Instagram?

As of Nov 2026, eBay has 281 active ads and 495 ads in total in the Meta Ad Library.

What kind of ads does eBay run?

eBay's active ads are 51% video (271), 42% image (224), 6% carousel (33).

Who does eBay target with its ads?

Based on the reach Meta reports for its ads, eBay reaches mostly men aged 18-24 in the United States.

How often does eBay launch new ads?

eBay has been advertising on Meta since Jun 2024. It launched 33 new ads in Oct 2026.

What is eBay's most used ad headline?

"A Marketplace for Everyone" — used on 229 ads.

Where do eBay's ads send people?

Most eBay ads send people to the brand's Android app on Google Play. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like eBay?

Brands with similar ads include LEGO, Temu, lock_price_deals (171092512759208), Shoptemu (103219685846470), Holland & Barrett.

What hooks does eBay use in its ads?

eBay's most-seen ads open with lines like "Harry Styles, vintage Versace and a little sparkle, all sourced on eBay.", "Got pre-loved or vintage pieces?", "Shop our spine-chilling Halloween decor and transform your home into the ultimate haunted house today.".

Where can I watch eBay's video ads and commercials?

This page lists eBay's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this eBay ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

eBay ads

Facebook & Instagram ad library

281 live nowplay.google.comUpdated Nov 2, 2026

Meta Ad Library Logo & colors

eBay has run 495 Facebook and Instagram ads since Jun 2024, and 281 are live right now. Its active ads are 51% video, 42% image, 6% carousel, and 17 run as partnership ads with creators. They reach mostly men aged 18-24 in the United States. Most of them send people to the brand's Android app on Google Play. Across all ads, Meta reports about 325.3K reach.

Total ads: 495
Live now: 281
Video share: 51%
Partnership ads: 17
Top market: US
Advertising since: Jun 2024

495 ads · most seen first

eBay ad hooks

The opening line of each of eBay's most-seen video and image ads.

01Harry Styles, vintage Versace and a little sparkle, all sourced on eBay.
02Got pre-loved or vintage pieces?
03Shop our spine-chilling Halloween decor and transform your home into the ultimate haunted house today.
04Vintage toys, exclusive drops, and hard-to-find figures.
05From graded grails to raw heat, that card you want moves fast on eBay Live.
06New releases, vintage books, key issues, exclusives.
07Sealed boxes, chase cards, and box breaks.
08Shop rare finds and awesome deals on whatever you collect.

eBay ad headlines

Headline	Ads	Longest run
A Marketplace for Everyone	229	164d
Small Businesses Thrive on eBay	93	164d
Powering Small Business	57	91d
Watch live. Shop live.	57	138d
What makes eBay different?	53	82d
The eBay Difference	39	18d
My latest eBay Live finds	36	52d
The perfect finishing touch	36	52d
List in a snap in the eBay app.	34	83d
The hits never stop.	32	77d

Longest-running eBay ad copy

Ad copy	Ads	Longest run
Burn rubber, not cash. Find quality car parts and accessories you need at the right prices.	122	331d
Discover more picks to explore.	120	331d
Unique items, deals, and free delivery on the eBay App.	21	309d
Shop rare finds and awesome deals on whatever you collect.	48	247d
From designer pieces to one-of-a-kind finds, shop the fashion you love.	72	247d
From designer pieces to one-of-a-kind finds, shop the fashion you love!	46	234d
eBay helps the recommerce economy thrive, by giving stores like Anna’s in Highland, IL an innovative and empowering platform.	49	164d
Thanks to eBay, Jason’s store All Time Toys brings childhood joy across America, right from the small town of Eldersburg, MD.	51	164d
eBay has invested billions to create a trusted platform for small businesses across America, like Ken’s store in Milford, OH.	75	164d
Find what you love on eBay and pay how you like with Klarna.	30	159d

eBay landing pages

http://play.google.com/store/apps/details?id=com.ebay.mobile37 ads · 8%
https://www.ebaymainstreet.com/smallbiz?utm_source=meta&utm_medium=social&utm_campaign=2024%20Small%20Business%20Campaign&utm_content=annapoweringmillions32 ads · 6%
https://www.ebaymainstreet.com/smallbiz?utm_source=meta&utm_medium=social&utm_campaign=2024%20Small%20Business%20Campaign&utm_content=jasonsmalltowns26 ads · 5%
https://www.ebay.com/ebaylive/events/latest/stream?fallback=channel:iYaYo88zN2vtQorh24 ads · 5%
https://www.ebaymainstreet.com/smallbiz?utm_source=meta&utm_medium=social&utm_campaign=2024%20Small%20Business%20Campaign&utm_content=keninvestedbillions21 ads · 4%
https://www.ebay.com/sl/sell?sr=wnstart&norover=1&mkevt=1&mkrid=711-157833-602795-5&mkcid=16&meta_campaignid={{campaign.id}}&meta_adsetid={{adset.id}}&meta_adid={{ad.id}}18 ads · 4%
http://itunes.apple.com/app/id28261421616 ads · 3%
https://www.ebaymainstreet.com/smallbiz16 ads · 3%
https://www.ebay.com/ebaylive/events/latest/stream?fallback=channel:l68DJtBAVZge4x4n14 ads · 3%
https://www.ebay.com/ebaylive/events/latest/stream?fallback=channel:sYRxeaskGmNC6xaB13 ads · 3%

eBay new ads per month

Oct 202633
Sep 2026111
Aug 2026102
Jul 20266
Jun 202619
May 20265
Apr 202620
Mar 20268
Feb 20269
Dec 20251
Nov 20251
Sep 202514

eBay ads FAQ

How many ads is eBay running on Facebook and Instagram?: As of Nov 2026, eBay has 281 active ads and 495 ads in total in the Meta Ad Library.
What kind of ads does eBay run?: eBay's active ads are 51% video (271), 42% image (224), 6% carousel (33).
Who does eBay target with its ads?: Based on the reach Meta reports for its ads, eBay reaches mostly men aged 18-24 in the United States.
How often does eBay launch new ads?: eBay has been advertising on Meta since Jun 2024. It launched 33 new ads in Oct 2026.
What is eBay's most used ad headline?: "A Marketplace for Everyone" — used on 229 ads.
Where do eBay's ads send people?: Most eBay ads send people to the brand's Android app on Google Play. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like eBay?: Brands with similar ads include LEGO, Temu, lock_price_deals (171092512759208), Shoptemu (103219685846470), Holland & Barrett.
What hooks does eBay use in its ads?: eBay's most-seen ads open with lines like "Harry Styles, vintage Versace and a little sparkle, all sourced on eBay.", "Got pre-loved or vintage pieces?", "Shop our spine-chilling Halloween decor and transform your home into the ultimate haunted house today.".
Where can I watch eBay's video ads and commercials?: This page lists eBay's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this eBay ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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