Which brands advertise like e.l.f. Cosmetics UK?

Brands with similar ads include Boots UK, Aveeno Baby UK & Ireland, Aveeno, BetterMe, Hume Health.

What hooks does e.l.f. Cosmetics UK use in its ads?

e.l.f. Cosmetics UK's most-seen ads open with lines like "Lightweight, creamy, just-right coverage.", "Power Grip Primer + NEW Dewy Setting Spray.", "Life-proof lip color.".

Where can I watch e.l.f. Cosmetics UK's video ads and commercials?

This page lists e.l.f. Cosmetics UK's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this e.l.f. Cosmetics UK ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

e.l.f. Cosmetics UK ads

Facebook & Instagram ad library

Updated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

This page tracks the Facebook and Instagram ads e.l.f. Cosmetics UK runs, pulled from the Meta Ad Library and refreshed daily.

most seen first

Dynamic233d
NEW! Soft Glam Satin Concealer
Lightweight, creamy, just-right coverage. Hydrating & crease-resistant. Only £5!
Shop Now · elfcosmetics.co.uk
Dynamic233d
NEW! Soft Glam Satin Concealer
Lightweight, creamy, just-right coverage. Hydrating & crease-resistant. Only £5!
Shop Now · elfcosmetics.co.uk
Dynamic233d
NEW! Soft Glam Satin Concealer
Lightweight, creamy, just-right coverage. Hydrating & crease-resistant. Only £5!
Shop Now · elfcosmetics.co.uk
Video95d
The ultimate power couple.
Power Grip Primer + NEW Dewy Setting Spray. Get double the makeup stick & a dewy finish. Only £20
Shop now · elfcosmetics.co.uk
Dynamic129d
NEW! main stain lip marker
Life-proof lip color. Multi-use tip to line, shade & sculpt. Only £5.
Shop Now · elfcosmetics.co.uk
Video185d
Colouring in our dream lip line-up 💋 feat. Glow Reviver Lip Oil Stick ✨ #elfcosmetics
Visit Instagram profile · instagram.com
Video213d
At vanities across the country, something unusual is happening 👀 Looks are being snatched. 💅 Blushes are being piled. 🩷 The e.l.f.idence is everywhere 🔎…
Learn more · elfcosmetics.co.uk
Video282d
let’s reverse the rule and make it two lipglosses and one lipliner @elfcosmeticsuk @communityxseen 💖
Shop now · elfcosmetics.co.uk
Video359d
Don’t give a F#@&?! Give an e.l.f. 🤭✨ From changing the board game to donating annually to causes you care about, we give soooo many e.l.f.s and we did it…
Learn more · elfbeauty.com
Video249d
@elfcosmeticsuk brand new “slipstick” A combination of lipstick and lip oil! I’m using shade lovesick 🩷 #pinklipbalm #drugstorelipstick #drugstorelipoil…
Shop now · elfcosmetics.co.uk
Video249d
why are @elfcosmeticsuk lip products eating up some high end brands lately… be serious 😭💋 💖 gifted by @communityxseen #makeup #newmakeup #elfcosmeticsuk
Shop now · elfcosmetics.co.uk
Dynamic33d
It's giving Soft Glam
Soft Glam Satin Foundation. Get buildable, long-wearing coverage with a dreamy satin finish. Only £9!
Shop Now · elfcosmetics.co.uk
Dynamic45d
glow halo to toe
NEW! halo glow is serving body.
Shop Now · elfcosmetics.co.uk
Video104d
Full Halo Glow GRWM @elfcosmeticsuk ✨🌟✨ Full face of halo glow collection including E.L.F Cosmetics NEW HALO GLOW POWDER HIGHLIGHTER #glowymakeup #springglow…
Shop now · elfcosmetics.co.uk
Video89d
the ultimate power couple.
Get double the makeup stick with Power Grip Primer + Dewy Setting Spray.
Shop now · elfcosmetics.co.uk
Dynamic234d
this balm is a sher-bet.
Get ready to melt all over again with a NEW flav of your fave Glow Reviver Melting Lip Balm: Sherbet Punch. £9.
Shop Now · elfcosmetics.co.uk
Catalog278d
2 free gifts + free shipping with £30+
Look good, feel good. Our Formulas are 100% vegan and made without the nasty stuff.
Shop Now · elfcosmetics.co.uk
Video282d
makeup therapy 💗🎀🩰- - gifted @communityxseen @elfcosmeticsuk - - - #dailyroutine #morningvlog #getreadywithme #getreadywithmeroutine grwm morningvlog…
Shop now · elfcosmetics.co.uk
Video107d
The ultimate power couple.
Power Grip Primer + NEW Dewy Setting Spray. Get double the makeup stick & a dewy finish. Only £20
Shop now · elfcosmetics.co.uk
Video264d
Taking my new lippie everywhere 🫦✨ Me + my ✨ NEW ✨ Glow Reviver Slipstick = anywhere, anytime glam 🤩 Chrome packaging doubles as a mirror for on-the-go…
Visit Instagram profile · instagram.com
Video250d
Full face of e.l.f! The blush is my favourite ❤️ #cruelty #elfcosmetics #communityxseen @elfcosmeticsuk @communityxseen #eyeslipsface #vegan
Shop now · elfcosmetics.co.uk
Video146d
Full Halo Glow GRWM @elfcosmeticsuk ✨🌟✨ Full face of halo glow collection including E.L.F Cosmetics NEW HALO GLOW POWDER HIGHLIGHTER #glowymakeup #springglow…
Shop now · elfcosmetics.co.uk
Dynamic234d
this balm is a sher-bet.
Get ready to melt all over again with a NEW flav of your fave Glow Reviver Melting Lip Balm: Sherbet Punch. £9.
Shop Now · elfcosmetics.co.uk
Video213d
At vanities across the country, something unusual is happening 👀 Looks are being snatched. 💅 Blushes are being piled. 🩷 The e.l.f.idence is everywhere 🔎…
Learn more · instagram.com

e.l.f. Cosmetics UK ad hooks

The opening line of each of e.l.f. Cosmetics UK's most-seen video and image ads.

01Lightweight, creamy, just-right coverage.
02Power Grip Primer + NEW Dewy Setting Spray.
03Life-proof lip color.
04Colouring in our dream lip line-up 💋 feat.
05At vanities across the country, something unusual is happening 👀 Looks are being snatched.
06let’s reverse the rule and make it two lipglosses and one lipliner @elfcosmeticsuk @communityxseen
07Don’t give a F#@&?!
08@elfcosmeticsuk brand new “slipstick” A combination of lipstick and lip oil!

e.l.f. Cosmetics UK ads FAQ

Which brands advertise like e.l.f. Cosmetics UK?: Brands with similar ads include Boots UK, Aveeno Baby UK & Ireland, Aveeno, BetterMe, Hume Health.
What hooks does e.l.f. Cosmetics UK use in its ads?: e.l.f. Cosmetics UK's most-seen ads open with lines like "Lightweight, creamy, just-right coverage.", "Power Grip Primer + NEW Dewy Setting Spray.", "Life-proof lip color.".
Where can I watch e.l.f. Cosmetics UK's video ads and commercials?: This page lists e.l.f. Cosmetics UK's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this e.l.f. Cosmetics UK ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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