How many ads is Cover Today running on Facebook and Instagram?

As of Nov 2026, Cover Today has 147 active ads and 370 ads in total in the Meta Ad Library.

What kind of ads does Cover Today run?

Cover Today's active ads are 52% video (194), 48% image (176).

Who does Cover Today target with its ads?

Based on the reach Meta reports for its ads, Cover Today reaches mostly women aged 65+ in the United Kingdom.

How often does Cover Today launch new ads?

Cover Today has been advertising on Meta since Apr 2025. It launched 163 new ads in Oct 2026.

What is Cover Today's most used ad headline?

"What nearly everyone overlooks 👀" — used on 295 ads.

Where do Cover Today's ads send people?

Most Cover Today ads send traffic to get.covertoday.co.uk. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Cover Today?

Brands with similar ads include Easy Life Tips, British Seniors, BestCompare, Littlehelps, Zivillo.

What hooks does Cover Today use in its ads?

Cover Today's most-seen ads open with lines like "Who actually wants to wait?", "Still putting life insurance off because of the doctor's visit?", ""After speaking with hundreds of thousands of families, we’ve noticed a major ‘blind spot’ nearly everyone purchasing life insurance…".

Where can I watch Cover Today's video ads and commercials?

This page lists Cover Today's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Cover Today ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Cover Today ads

Facebook & Instagram ad library

147 live nowget.covertoday.co.ukUpdated Nov 2, 2026

Meta Ad Library Logo & colors

Cover Today has run 370 Facebook and Instagram ads since Apr 2025, and 147 are live right now. Its active ads are 52% video, 48% image. They reach mostly women aged 65+ in the United Kingdom. Most of them send traffic to get.covertoday.co.uk. Across all ads, Meta reports about 530.4K reach.

Total ads: 370
Live now: 147
Video share: 52%
Top market: UK
Advertising since: Apr 2025

370 ads · most seen first

Cover Today ad hooks

The opening line of each of Cover Today's most-seen video and image ads.

01Who actually wants to wait?
02Still putting life insurance off because of the doctor's visit?
03"After speaking with hundreds of thousands of families, we’ve noticed a major ‘blind spot’ nearly everyone purchasing life insurance…
04You can't leave them your patience.

Cover Today ad headlines

Headline	Ads	Longest run
What nearly everyone overlooks 👀	295	27d
Over 50? Who Likes Waiting?	142	559d
Still putting it off?	113	49d

Longest-running Cover Today ad copy

Ad copy	Ads	Longest run
Who actually wants to wait? You could be covered on day 1 by the only Over 50s Life Insurance provider with no waiting period¹ Depending on your age, you could get up to £22,000 of cover. This could be used to help your loved ones with…	17	559d
Who actually wants to wait? You could be covered on day 1 by the only Over 50s Life Insurance provider with no waiting period¹ Depending on your age, you could get up to £22,000 of cover. This could be used to help your loved ones with…	102	559d
After speaking with hundreds of thousands of families, we’ve noticed a major ‘blind spot’ nearly everyone purchasing life insurance overlooks. (Which has become our “not-so-secret” weapon for providing great value and peace of mind for…	7	211d
After speaking with hundreds of thousands of families, we’ve noticed a major ‘blind spot’ nearly everyone purchasing life insurance overlooks. (Which has become our “not-so-secret” weapon for providing great value and peace of mind for…	16	197d
Still putting life insurance off because of the doctor's visit? No medical and no blood tests, just a few health questions. Cover Today Over 50s Life Insurance is for UK residents aged 50 to 80. Acceptance isn't guaranteed, and there are…	167	49d
You can't leave them your patience. But you could leave them something practical. Your loved ones could receive a lump sum when you pass away, and what they do with it is up to them. Cover Today Over 50s Life Insurance is for UK residents…	82	29d
"After speaking with hundreds of thousands of families, we’ve noticed a major ‘blind spot’ nearly everyone purchasing life insurance overlooks. (Which has become our “not-so-secret” weapon for providing great value and peace of mind for…	112	23d
"After speaking with hundreds of thousands of families, we’ve noticed a major ‘blind spot’ nearly everyone purchasing life insurance overlooks. (Which has become our “not-so-secret” weapon for providing great value and peace of mind for…	64	23d
Still putting life insurance off because of the doctor's visit? No medical and no blood tests, just a few health questions. Cover Today Over 50s Life Insurance is for UK residents aged 50 to 80. Acceptance isn't guaranteed, and there are…	4	7d
Still putting life insurance off because of the doctor's visit? No medical and no blood tests, just a few health questions. Cover Today Over 50s Life Insurance is for UK residents aged 50 to 80. Acceptance isn't guaranteed, and there are…	2	7d

Cover Today landing pages

https://get.covertoday.co.uk/?c3=FBK&ppclid=FBK273 ads · 74%
https://www.covertoday.co.uk/fpl/over-50-life-insurance/quote/?rc=CTFPU-000149 ads · 13%
https://www.covertoday.co.uk/fpl/over-50-life-insurance/quote/?c3=FBK&ppclid=FBK&rc=CTFPU-000131 ads · 8%
https://get.covertoday.co.uk/?c3=FBK&ppclid=FBK#start14 ads · 4%
https://www.covertoday.co.uk/fpl/over-50-life-insurance/quote/?c3=FBK&ppclid=FBK2 ads · 1%
https://www.covertoday.co.uk/fpl/over-50-life-insurance/quote/1 ads · 0%

Cover Today new ads per month

Oct 2026163
Sep 2026144
Jul 202612
Jun 20264
Dec 202517
Aug 202518
Jul 20258
Jun 20251
Apr 20253

Cover Today ads FAQ

How many ads is Cover Today running on Facebook and Instagram?: As of Nov 2026, Cover Today has 147 active ads and 370 ads in total in the Meta Ad Library.
What kind of ads does Cover Today run?: Cover Today's active ads are 52% video (194), 48% image (176).
Who does Cover Today target with its ads?: Based on the reach Meta reports for its ads, Cover Today reaches mostly women aged 65+ in the United Kingdom.
How often does Cover Today launch new ads?: Cover Today has been advertising on Meta since Apr 2025. It launched 163 new ads in Oct 2026.
What is Cover Today's most used ad headline?: "What nearly everyone overlooks 👀" — used on 295 ads.
Where do Cover Today's ads send people?: Most Cover Today ads send traffic to get.covertoday.co.uk. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Cover Today?: Brands with similar ads include Easy Life Tips, British Seniors, BestCompare, Littlehelps, Zivillo.
What hooks does Cover Today use in its ads?: Cover Today's most-seen ads open with lines like "Who actually wants to wait?", "Still putting life insurance off because of the doctor's visit?", ""After speaking with hundreds of thousands of families, we’ve noticed a major ‘blind spot’ nearly everyone purchasing life insurance…".
Where can I watch Cover Today's video ads and commercials?: This page lists Cover Today's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Cover Today ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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