Facebook & Instagram ad inspiration
Mobile Game ads on Meta
Mobile game studios test more creative than almost anyone. Many of these ads show a playable-looking moment that makes you want to fix what the player is doing wrong.
Mobile Game ad examples
Feed-style previews. Open any ad for its full creative and copy.
New game released! 🎮🚀
Install nowitunes.apple.com
Video ad · Started 472d agoFace extreme cold after the apocalypse buries the world
Play gameitunes.apple.com
Video ad · Started 523d agoNo ADS and FREE 👉
Play Gameitunes.apple.com
No ADS and FREE 👉
Video ad · Started 398d agoNew game released! 🎮🚀
Install nowplay.google.com
Game On!
Video ad · Started 597d agoYou must scour for resources in the ice field if you want to survive
Install nowitunes.apple.com
Eternal Winter
Video ad · Started 502d agoNo ADS and FREE 👉
Play Gameplay.google.com
Unwind and relax with Royal Match 🥳
Video ad · Started 650d agoI can't believe I've played Kingshot for 8 hours straight🤣
Install nowitunes.apple.com
Kingshot
Image ad · Started 521d agoFace extreme cold after the apocalypse buries the world
Play gameitunes.apple.com
Eternal Winter
Video ad · Started 687d agoNo ADS and FREE 👉
Play Gameplay.google.com
Unwind and relax with Royal Match 🥳
Video ad · Started 637d agoNew game released! 🎮🚀
Install Nowitunes.apple.com
Video ad · Started 586d agoFace extreme cold after the apocalypse buries the world
Play gameitunes.apple.com
Video ad · Started 469d agoNo ADS and FREE 👉
Install Nowplay.google.com
NO Wi-Fi NEEDED 👉
Video ad · Started 403d agoNew game released! 🎮🚀
Install nowitunes.apple.com
Video ad · Started 511d agoFace extreme cold after the apocalypse buries the world
Play gameitunes.apple.com
Video ad · Started 523d agoNo ADS and FREE 👉
Play Gamegame.royalmatch.com
Download for endless FUN 🥳
Video ad · Started 600d agoI can't believe I've played Kingshot for 8 hours straight
Install nowitunes.apple.com
New game released! 🎮🚀
Video ad · Started 67d agoFace extreme cold after the apocalypse buries the world
Play Gameitunes.apple.com
Eternal Winter
Video ad · Started 712d agoNo ADS and FREE 👉
Play Gameplay.google.com
Unwind and relax with Royal Match 🥳
Video ad · Started 573d ago
Mobile Game creative guide
The playable idea behind the install
Game creative can introduce a challenge, a character or a moment of progression. Compare what the viewer is asked to understand in the opening: the controls, the goal or the consequences of a choice. A puzzle demonstration and a cinematic trailer set different expectations for an install.
Check whether the footage represents gameplay, a tutorial or a promotional scene. Look at the transition from the creative to the store listing, including the title and screenshots. That comparison helps distinguish a recurring game mechanic from an attention-grabbing ad concept.
Creative angles to compare
- 01
A fail in the first seconds, inviting viewers to believe they could do better.
- 02
Simple puzzle or rescue mechanics, even when the core game is a strategy title.
- 03
Many near-identical variants, because creative is the main lever on install costs.
Messages from these campaigns
Compare the language these advertisers use in the examples above.
“I can't believe I've played Kingshot for 8 hours straight🤣”View this Kingshot ad →
“Face extreme cold after the apocalypse buries the world”View this Whiteout Survival ad →
Explore mobile game brands
Continue into a brand’s ad library for more creatives, copy and landing pages.