How many ads is Carter's running on Facebook and Instagram?

As of Nov 2026, Carter's has 881 active ads and 885 ads in total in the Meta Ad Library.

What kind of ads does Carter's run?

Carter's's active ads are 52% image (460), 48% video (425), 0% carousel (1).

Who does Carter's target with its ads?

Based on the reach Meta reports for its ads, Carter's reaches mostly women aged 35-44 in the United States.

How often does Carter's launch new ads?

Carter's has been advertising on Meta since Oct 2024. It launched 194 new ads in Oct 2026.

What is Carter's's most used ad headline?

"Carter's x Umbro" — used on 270 ads.

Where do Carter's's ads send people?

Most Carter's ads send traffic to carters.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Carter's?

Brands with similar ads include Tiny Dreams UK, Love To Dream, Judes Family, Senarah, Nanit.

What hooks does Carter's use in its ads?

Carter's's most-seen ads open with lines like "in store only", "They fit yesterday...", "cozy, comfortable pajamas we can trust for any wind down routine with @carters".

Where can I watch Carter's's video ads and commercials?

This page lists Carter's's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Carter's ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Carter's ads

Facebook & Instagram ad library

881 live nowcarters.comUpdated Nov 2, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Carter's has run 885 Facebook and Instagram ads since Oct 2024, and 881 are live right now. Its active ads are 52% image, 48% video, 0% carousel, and 84 run as partnership ads with creators. They reach mostly women aged 35-44 in the United States. Most of them send traffic to carters.com. Across all ads, Meta reports about 30 reach.

Total ads: 885
Live now: 881
Video share: 48%
Partnership ads: 84
Top market: US
Advertising since: Oct 2024

885 ads · most seen first

Carter's ad hooks

The opening line of each of Carter's's most-seen video and image ads.

01in store only
02They fit yesterday...
03cozy, comfortable pajamas we can trust for any wind down routine with @carters
04A major milestone for babies & new parents—shop extra-special styles for family photos, gatherings & more.
05Shop our holiday best—fair isle sweaters, shiny dresses & special occasion looks for every celebration.
06The Packable Puffer: packs down small enough to fit in a backpack (or diaper bag).
07Everything new parents need to bring baby home, settle into a routine, & keep them comfy as they grow through their first year.
08Our girl is the happiest at bedtime when she’s in her fall pajamas from Carter’s!

Carter's ad headlines

Headline	Ads	Longest run
Carter's x Umbro	270	209d
Just in! Playful Prep Collection	100	103d
Make bedtime the best time ✨	92	51d
CLEARANCE ❤️ DEALS ❤️	90	209d
5-Star Baby Event 🌟🌟🌟🌟🌟	76	46d
For fall 🍂	72	83d
Clearance deals you can’t miss 👏	52	209d
The holidays have arrived	50	18d
Fit for every holiday vibe	48	18d
Made for the messes	48	220d

Longest-running Carter's ad copy

Ad copy	Ads	Longest run
Shop iconic looks fit for summer celebrations, BBQs & more. 😎	1	535d
Take another look ✨ Plus, FREE shipping on all orders $50 and up!	66	333d
The must-have for new babies & parents. Sizes nb-9m	12	237d
Shop baby essentials for first steps to first holidays & every milestone in-between.	48	220d
Shop baby and kid clothes with easy features designed to save parents time. 💙	24	220d
Still got your eye on these? Make them yours before they sell out! Available only in participating stores.	30	220d
Shop toddler clothes that fit every season & every mood.	48	220d
FREE shipping on all orders $50 and up!	36	220d
Size up with our newest styles on the block — designed with fashion & function in mind.	48	220d
Use your Carter’s® Credit Card to unlock all the perks. ✅ Free shipping on all card orders¹ ✅ 2x points with your card for faster rewards² $1 = 2 points ✅ First dibs on style drops & deals	24	215d

Carter's landing pages

https://www.carters.com/c/deals58 ads · 7%
https://www.carters.com/c/pajamas57 ads · 6%
https://www.carters.com/c/back-to-school-clothes49 ads · 6%
https://www.carters.com/21 ads · 2%
https://www.carters.com/c/loungewear21 ads · 2%
https://www.carters.com/c/halloween-outfits-clothing20 ads · 2%
https://www.carters.com/c/newborn-essentials19 ads · 2%
https://www.carters.com/c/christmas-pajamas16 ads · 2%
https://www.carters.com/c/fall-clothes14 ads · 2%
https://www.carters.com/c/christmas-outfits-clothing13 ads · 1%

Carter's new ads per month

Oct 2026194
Sep 2026193
Aug 2026139
Jul 202666
Jun 2026119
May 2026135
Apr 202623
Mar 202611
Dec 20251
May 20252
Apr 20251
Oct 20241

Carter's ads FAQ

How many ads is Carter's running on Facebook and Instagram?: As of Nov 2026, Carter's has 881 active ads and 885 ads in total in the Meta Ad Library.
What kind of ads does Carter's run?: Carter's's active ads are 52% image (460), 48% video (425), 0% carousel (1).
Who does Carter's target with its ads?: Based on the reach Meta reports for its ads, Carter's reaches mostly women aged 35-44 in the United States.
How often does Carter's launch new ads?: Carter's has been advertising on Meta since Oct 2024. It launched 194 new ads in Oct 2026.
What is Carter's's most used ad headline?: "Carter's x Umbro" — used on 270 ads.
Where do Carter's's ads send people?: Most Carter's ads send traffic to carters.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Carter's?: Brands with similar ads include Tiny Dreams UK, Love To Dream, Judes Family, Senarah, Nanit.
What hooks does Carter's use in its ads?: Carter's's most-seen ads open with lines like "in store only", "They fit yesterday...", "cozy, comfortable pajamas we can trust for any wind down routine with @carters".
Where can I watch Carter's's video ads and commercials?: This page lists Carter's's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Carter's ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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