How many ads is AXE running on Facebook and Instagram?

As of Nov 2026, AXE has 139 active ads and 140 ads in total in the Meta Ad Library.

What kind of ads does AXE run?

AXE's active ads are 100% video (140).

Who does AXE target with its ads?

Based on the reach Meta reports for its ads, AXE reaches people mostly in the United States.

How often does AXE launch new ads?

AXE has been advertising on Meta since Aug 2024. It launched 65 new ads in Oct 2026.

What is AXE's most used ad headline?

"Axe Y2K is back" — used on 51 ads.

Where do AXE's ads send people?

Most AXE ads send traffic to shop.mikmak.ai. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like AXE?

Brands with similar ads include Nike, The Essence Vault, Spotify, Aussie Hair, WHOOP.

What hooks does AXE use in its ads?

AXE's most-seen ads open with lines like "Meet Axe Black Vanilla, now with NEW Spray Tech that sprays lighter and lasts longer.", "Meet Axe Watermelon Freeze, now with NEW Spray Tech that sprays lighter and lasts longer.", "try new AXE with updated spray tech, finally a lighter, more subtle spray".

Where can I watch AXE's video ads and commercials?

This page lists AXE's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this AXE ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

AXE ads

Facebook & Instagram ad library

139 live nowshop.mikmak.aiUpdated Nov 2, 2026

Meta Ad Library Logo & colors Analyze in AdManage

AXE has run 140 Facebook and Instagram ads since Aug 2024, and 139 are live right now. Its active ads are 100% video, and 41 run as partnership ads with creators. Their reach is mostly in the United States. Most of them send traffic to shop.mikmak.ai.

Total ads: 140
Live now: 139
Video share: 100%
Partnership ads: 41
Top market: US
Advertising since: Aug 2024

140 ads · most seen first

AXE ad hooks

The opening line of each of AXE's most-seen video and image ads.

01Meet Axe Black Vanilla, now with NEW Spray Tech that sprays lighter and lasts longer.
02Meet Axe Watermelon Freeze, now with NEW Spray Tech that sprays lighter and lasts longer.
03try new AXE with updated spray tech, finally a lighter, more subtle spray
04#AXEpartner Smell good.
05#AXEPartner I really thought AXE was still the heavy cloud we all sprayed in high school...
06#AXEpartner I’ve been upgrading different parts of my routine, and my body spray was overdue for an upgrade.
07Try AXE’s upgraded spray technology, for a more subtle spray
08AXE Aqua Bergamot, con nuevo sistema de spray.

AXE ad headlines

Headline	Ads	Longest run
Axe Y2K is back	51	54d
We all got better.	49	54d
NEW Axe Body Spray: Sprays Lighter, Lasts Longer	34	92d
AXE’s iconic Y2K scents are back with a lighter spray.	26	40d
NEW: Axe is now lighter	24	92d
NEW AXE, finally more subtle	24	92d
Nuevo AXE Body Spray: un spray más ligero que dura muchísimo más.	24	92d
Smell epic.	16	92d
Nuevo AXE: Un spray más sutil. Dura más.	16	92d
NEW Axe. Better spray, better reviews.	16	92d

Longest-running AXE ad copy

Ad copy	Ads	Longest run
Stop overdoing it. Axe Body Spray's NEW spray tech is now lighter, for a more subtle fragrance.	24	92d
NEW Axe. Better spray, better reviews.	16	92d
Meet Axe Watermelon Freeze, now with NEW Spray Tech that sprays lighter and lasts longer.	3	92d
Smell like luxury without the price tag. Shop Axe today.	16	92d
AXE Aqua Bergamot, con nuevo sistema de spray. Un spray más sutil que dura más.	16	92d
Buy AXE’s NEW Midnight Amber body spray, now at your local Walmart. The best fits come down to the details, and fragrance is one that shouldn’t be looked over. @axe.us Midnight Amber brings that warm, understated energy with hazelnut…	1	92d
AXE just had a glow-up! Meet Midnight Amber. @axe.us #AXEPartner #bodyspray #WalmartPartner @walmart	1	92d
Don't settle. Try AXE Apollo Body Spray, now with a new lighter spray.	12	92d
Don't settle. Try AXE Black Vanilla Body Spray, now with a new lighter spray. Find it at your favorite store!	16	92d
Meet Axe Black Vanilla, now with NEW Spray Tech that sprays lighter and lasts longer.	3	92d

AXE landing pages

https://shop.mikmak.ai/social/6a6315c207d1f66a5d2c48d6?utm_source=meta&utm_medium=paid_social&utm_campaign=une_axe_036&utm_term=P3JFNWY-{{ad.id}}&utm_content=subtle-scent_product-usage_spray_aquabergamot_bsay_na_4x5-9x16-na_fipo_06s_shnw_sp_stp_mikmak_dark_na_mod-base_014_12-31-2026_green-v19_0566-demo-broad-ush&utm_placement=placement_optimized&utm_marketing_tactic=Awareness&utm_bu=pc&utm_format=0566-demo-broad-ush&utm_placementid=P3JFNWY&utm_creativeid={{ad.id}}&utm_variant=brandsay2 ads · 1%
https://shop.mikmak.ai/social/6a6315c207d1f66a5d2c48d6?utm_source=meta&utm_medium=paid_social&utm_campaign=une_axe_036&utm_term=P3JFNWZ-{{ad.id}}&utm_content=walmart-cash_bargain-hunter_multiproduct_aquabergamot_bsay_na_4x5-9x16-na_fipo_06s_shnw_en_stp_mikmak_dark_na_mod-base_014_12-15-2026_green-v03_0032-socio-economic-cash-strapped&utm_placement=placement_optimized&utm_marketing_tactic=Awareness&utm_bu=pc&utm_format=0032-socio-economic-cash-strapped&utm_placementid=P3JFNWZ&utm_creativeid={{ad.id}}&utm_variant=brandsay2 ads · 1%
https://shop.mikmak.ai/social/6a6315c207d1f66a5d2c48d6?utm_source=meta&utm_medium=paid_social&utm_campaign=une_axe_036&utm_term=P3JJMJW-{{ad.id}}&utm_content=subtle-scent_product-usage_spray_aquabergamot_bsay_na_4x5-9x16-na_fipo_06s_shnw_sp_stp_mikmak_dark_na_mod-base_014_12-31-2026_green-v19_0566-demo-broad-ush&utm_placement=placement_optimized&utm_marketing_tactic=Awareness&utm_bu=pc&utm_format=0566-demo-broad-ush&utm_placementid=P3JJMJW&utm_creativeid={{ad.id}}&utm_variant=brandsay2 ads · 1%
https://shop.mikmak.ai/social/6a6315c207d1f66a5d2c48d6?utm_source=meta&utm_medium=paid_social&utm_campaign=une_axe_036&utm_term=P3JJMJX-{{ad.id}}&utm_content=walmart-cash_bargain-hunter_multiproduct_aquabergamot_bsay_na_4x5-9x16-na_fipo_06s_shnw_en_stp_mikmak_dark_na_mod-base_014_12-15-2026_green-v03_0032-socio-economic-cash-strapped&utm_placement=placement_optimized&utm_marketing_tactic=Awareness&utm_bu=pc&utm_format=0032-socio-economic-cash-strapped&utm_placementid=P3JJMJX&utm_creativeid={{ad.id}}&utm_variant=brandsay2 ads · 1%
https://shop.mikmak.ai/social/6a6315f546ceaa6a91b8a7bb?utm_source=meta&utm_medium=paid_social&utm_campaign=une_axe_036&utm_term=P3JFNWY-{{ad.id}}&utm_content=ratings-reviews_product-usage_black_vanilla_bsay_na_4x5-9x16-na_fipo_06s_shnw_sp_stp_mikmak_dark_na_mod-base_014_12-15-2026_green-v02_0566-demo-broad-ush&utm_placement=placement_optimized&utm_marketing_tactic=Awareness&utm_bu=pc&utm_format=0566-demo-broad-ush&utm_placementid=P3JFNWY&utm_creativeid={{ad.id}}&utm_variant=brandsay2 ads · 1%
https://shop.mikmak.ai/social/6a6315f546ceaa6a91b8a7bb?utm_source=meta&utm_medium=paid_social&utm_campaign=une_axe_036&utm_term=P3JFNWZ-{{ad.id}}&utm_content=competitive_bargain-hunter_spray_blackvanilla_bsay_na_4x5-9x16-na_fipo_06s_shnw_en_stp_mikmak_dark_na_mod-r1_014_12-31-2026_green-v01_0032-socio-economic-cash-strapped&utm_placement=placement_optimized&utm_marketing_tactic=Awareness&utm_bu=pc&utm_format=0032-socio-economic-cash-strapped&utm_placementid=P3JFNWZ&utm_creativeid={{ad.id}}&utm_variant=brandsay2 ads · 1%
https://shop.mikmak.ai/social/6a6315f546ceaa6a91b8a7bb?utm_source=meta&utm_medium=paid_social&utm_campaign=une_axe_036&utm_term=P3JJMJW-{{ad.id}}&utm_content=ratings-reviews_product-usage_black_vanilla_bsay_na_4x5-9x16-na_fipo_06s_shnw_sp_stp_mikmak_dark_na_mod-base_014_12-15-2026_green-v02_0566-demo-broad-ush&utm_placement=placement_optimized&utm_marketing_tactic=Awareness&utm_bu=pc&utm_format=0566-demo-broad-ush&utm_placementid=P3JJMJW&utm_creativeid={{ad.id}}&utm_variant=brandsay2 ads · 1%
https://shop.mikmak.ai/social/6a6315f546ceaa6a91b8a7bb?utm_source=meta&utm_medium=paid_social&utm_campaign=une_axe_036&utm_term=P3JJMJX-{{ad.id}}&utm_content=competitive_bargain-hunter_spray_blackvanilla_bsay_na_4x5-9x16-na_fipo_06s_shnw_en_stp_mikmak_dark_na_mod-r1_014_12-31-2026_green-v01_0032-socio-economic-cash-strapped&utm_placement=placement_optimized&utm_marketing_tactic=Awareness&utm_bu=pc&utm_format=0032-socio-economic-cash-strapped&utm_placementid=P3JJMJX&utm_creativeid={{ad.id}}&utm_variant=brandsay2 ads · 1%
https://shop.mikmak.ai/social/6a63162207d1f66a5d2c48dc?utm_source=meta&utm_medium=paid_social&utm_campaign=une_axe_036&utm_term=P3JFNWX-{{ad.id}}&utm_content=overdoing-it_spray-demo_spray_multivariant_bsay_na_4x5-9x16-na_fipo_15s_shnw_en_stp_mikmak_dark_na_sta-base_018_12-31-2026_green-v02-new_0564-demo-broad-men&utm_placement=placement_optimized&utm_marketing_tactic=Awareness&utm_bu=pc&utm_format=0564-demo-broad-men&utm_placementid=P3JFNWX&utm_creativeid={{ad.id}}&utm_variant=brandsay2 ads · 1%
https://shop.mikmak.ai/social/6a63162207d1f66a5d2c48dc?utm_source=meta&utm_medium=paid_social&utm_campaign=une_axe_036&utm_term=P3JJMJV-{{ad.id}}&utm_content=overdoing-it_history-dms_spray_midnightamber_bsay_na_4x5-9x16-na_fipo_15s_shnw_en_stp_mikmak_dark_na_sta-r2_012_12-31-2026_green-v13-new_0564-demo-broad-men&utm_placement=placement_optimized&utm_marketing_tactic=Awareness&utm_bu=pc&utm_format=0564-demo-broad-men&utm_placementid=P3JJMJV&utm_creativeid={{ad.id}}&utm_variant=brandsay2 ads · 1%

AXE new ads per month

Oct 202665
Sep 202639
Aug 202635
Aug 20241

AXE ads FAQ

How many ads is AXE running on Facebook and Instagram?: As of Nov 2026, AXE has 139 active ads and 140 ads in total in the Meta Ad Library.
What kind of ads does AXE run?: AXE's active ads are 100% video (140).
Who does AXE target with its ads?: Based on the reach Meta reports for its ads, AXE reaches people mostly in the United States.
How often does AXE launch new ads?: AXE has been advertising on Meta since Aug 2024. It launched 65 new ads in Oct 2026.
What is AXE's most used ad headline?: "Axe Y2K is back" — used on 51 ads.
Where do AXE's ads send people?: Most AXE ads send traffic to shop.mikmak.ai. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like AXE?: Brands with similar ads include Nike, The Essence Vault, Spotify, Aussie Hair, WHOOP.
What hooks does AXE use in its ads?: AXE's most-seen ads open with lines like "Meet Axe Black Vanilla, now with NEW Spray Tech that sprays lighter and lasts longer.", "Meet Axe Watermelon Freeze, now with NEW Spray Tech that sprays lighter and lasts longer.", "try new AXE with updated spray tech, finally a lighter, more subtle spray".
Where can I watch AXE's video ads and commercials?: This page lists AXE's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this AXE ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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