Back Market ads
Facebook & Instagram ad libraryBack Market has run 2,697 Facebook and Instagram ads since Apr 2025, and 752 are live right now. Its active ads are 68% image, 32% video, and 17 run as partnership ads with creators. They reach mostly men aged 25-34 in the United Kingdom. Most of them send traffic to backmarket.co.uk. Across all ads, Meta reports about 157M reach.
- Total ads
- 2,697
- Live now
- 752
- Video share
- 32%
- Partnership ads
- 17
- Top market
- UK
- Advertising since
- Apr 2025
Dynamic231dShop refurbished laptops
Laptops refurbished by professionals and guaranteed by the Back Market Promise, for up to 50% less than new.
Learn More · backmarket.co.uk
Catalog250dApple iPhone 14 Pro from £318
The iPhone you want at a price you'll love. Get expertly refurbished tech from Back Market and save up to 50% vs. new.
Shop Now · backmarket.co.uk
Catalog352dApple iPhone 13 mini 256GB - Midnight - Unlocked : £316 vs £759 new
Same quality, better price: Apple iPhone 13 mini 256GB - Midnight - Unlocked at £316 vs £759.
Shop Now · backmarket.co.uk
Dynamic231dDowngrade Now
Refurbished by professionals. For up to 50% less than new.
Learn More · backmarket.co.uk
Dynamic84d{{product.name}}
We don't just promise a 1 year warranty. We swear on our Mums’ life.
linktr.ee
Dynamic84d{{product.name}}
We don't just promise quality. We swear on our Mums’ life.
linktr.ee
Dynamic231dDowngrade Now
Refurbished by professionals. For up to 50% less than new.
Learn More · backmarket.co.uk
Dynamic231dShop refurbished phones
Smartphones refurbished by professionals and guaranteed by the Back Market Promise, for up to 50% less than new.
Learn More · backmarket.co.uk
Dynamic231dDowngrade Now
Refurbished by professionals. For up to 50% less than new.
Learn More · backmarket.co.uk
- Dynamic84d
{{product.name}}
We don't just promise quality. We swear it on Valérie's life.
linktr.ee
Catalog115diPhone 12 256GB - Red - Unlocked
The iPhone you want at a price you'll love. Get expertly refurbished tech from Back Market and save up to 50% vs. new.
Shop Now · backmarket.co.uk
Catalog180dApple iPhone 14 Pro 128GB - Space Black - Unlocked from £368
The iPhone you want at a price you'll love. Get expertly refurbished tech from Back Market and save up to 50% vs. new.
Shop Now · backmarket.co.uk
Catalog376dHP HP ProBook 450 G10 15-inch (2023) - Core i5-1335U - 8GB - SSD 512 GB QWERTY - English : £520 vs £787 new
Same quality, better price: HP HP ProBook 450 G10 15-inch (2023) - Core i5-1335U - 8GB - SSD 512 GB QWERTY - English at £520 vs 787 new
Shop Now · backmarket.co.uk
Catalog128dGalaxy Tab S7 256GB - Silver - Wi-Fi from £345.48
The device you want at a price you'll love. Get refurbished tech from Back Market and save up to 50% vs. new.
Install Now · backmarket.co.uk
Catalog352dSamsung Galaxy S9 64GB - Blue - Unlocked: £82 vs £449
Same quality, better price: Samsung Galaxy S9 64GB - Blue - Unlocked at £82 vs £449 new
Shop Now · backmarket.co.uk
Catalog84diPhone 13 mini 512GB - Pink - Unlocked
The iPhone you want at a price you'll love. Get expertly refurbished tech from Back Market and save up to 50% vs. new.
Shop Now · backmarket.co.uk
Catalog83dGalaxy S25 Edge 256GB - Blue - Unlocked
The iPhone you want at a price you'll love. Get expertly refurbished tech from Back Market and save up to 50% vs. new.
Shop Now · backmarket.co.uk
Dynamic84d{{product.name}}
We don't just promise quality. We swear on our Mums’ life.
linktr.ee
Catalog250dApple iPhone 11 64GB - Black - Unlocked from £116
The iPhone you want at a price you'll love. Get expertly refurbished tech from Back Market and save up to 50% vs. new.
Shop Now · backmarket.co.uk
Dynamic231dShop refurbished phones
Smartphones refurbished by professionals and guaranteed by the Back Market Promise, for up to 50% less than new.
Learn More · backmarket.co.uk
Catalog352dApple iPhone 13: £208 vs £0 new
Same quality, better price: Apple iPhone 13 at £208 vs £0 new.
Shop Now · backmarket.co.uk
Catalog48dGreat tech doesn’t expire.
The “innovations” of the 18 Pro are already in the 17, 16, and 15.
Shop Now · backmarket.co.uk
Video40dBro, that’s the price of a MacBook Pro right now.
iPhone Duo, that’s what they named it. Just two iPhones put together. Kind of ironic.
Shop now · backmarket.co.uk
Catalog115diPhone 15 Pro Max 256GB - Blue Titanium - Unlocked
The iPhone you want at a price you'll love. Get expertly refurbished tech from Back Market and save up to 50% vs. new.
Shop Now · backmarket.co.uk
Back Market ad hooks
The opening line of each of Back Market's most-seen video and image ads.
- 01Laptops refurbished by professionals and guaranteed by the Back Market Promise, for up to 50% less than new.
- 02The iPhone you want at a price you'll love.
- 03Same quality, better price: Apple iPhone 13 mini 256GB - Midnight - Unlocked at £316 vs £759.
- 04Refurbished by professionals.
- 05We don't just promise a 1 year warranty.
- 06We don't just promise quality.
- 07Smartphones refurbished by professionals and guaranteed by the Back Market Promise, for up to 50% less than new.
- 08Same quality, better price: HP HP ProBook 450 G10 15-inch (2023) - Core i5-1335U - 8GB - SSD 512 GB QWERTY - English at £520 vs 787 new
Back Market ad headlines
| Headline | Ads | Longest run |
|---|---|---|
| Downgrade now. | 600 | 249d |
| Download now. | 553 | 249d |
| Weekend offer+ | 335 | 170d |
| Refurbished tech you can trust. | 294 | 107d |
| Main character energy. Side character spend. | 222 | 144d |
| Find the best deals directly from the Back Market app. | 193 | 63d |
| Great iPhones for up to 50% less. | 151 | 82d |
| The Cost of Forced Obsolescence | 135 | 10d |
| Is your tech ready for school? | 128 | 37d |
| 1 free month of Super Duolingo | 120 | 100d |
Longest-running Back Market ad copy
| Ad copy | Ads | Longest run |
|---|---|---|
| Your teen says "iPhone." You hear "Back Market." Everyone wins. | 4 | 251d |
| You've been warned... that Back Market is your best bet for refurbished tech. | 37 | 251d |
| Real refurbished tech, refurbished by real professionals. Our quality charter guarantees every device is like new. | 6 | 251d |
| Siblings love Back Market (even the frugal ones). Save up to 70% on premium refurbished tech from Back Market. | 2 | 251d |
| Get the tech you need for up to 70% less than new on Back Market. | 6 | 251d |
| Refurbished tech can help the planet, and save your budget too. | 2 | 251d |
| Go unlimited for $20 / month for 2 years with Visible and Back Market. | 12 | 251d |
| Buy better. Up to 70% less than new, 92% less CO2e footprint. | 3 | 251d |
| Refurbished tech with the battery power to get you from A to B to Z. | 4 | 251d |
| Old devices gathering dust? It's cash out season. | 79 | 251d |
Back Market landing pages
- https://www.backmarket.co.uk/en-gb/e/good-deals505 ads · 19%
- http://itunes.apple.com/app/id1458344336480 ads · 18%
- http://play.google.com/store/apps/details?id=com.backmarket399 ads · 15%
- https://www.backmarket.com/en-us/e/good-deals108 ads · 4%
- https://www.backmarket.co.uk/en-gb59 ads · 2%
- https://www.backmarket.co.uk/en-gb/p/iphone-1334 ads · 1%
- https://www.backmarket.co.uk/en-gb/p/ipad-pro-2022-m2-series33 ads · 1%
- https://www.backmarket.com/en-us/buyback/home24 ads · 1%
- https://www.backmarket.com/en-us23 ads · 1%
- https://www.backmarket.co.uk/en-gb/buyback/home22 ads · 1%
Back Market new ads per month
- Oct 2026251
- Sep 2026179
- Aug 2026150
- Jul 2026309
- Jun 2026151
- May 202694
- Apr 2026121
- Mar 202643
- Feb 2026256
- Jan 20266
- Dec 202567
- Nov 2025230
Back Market ads FAQ
- How many ads is Back Market running on Facebook and Instagram?
- As of Nov 2026, Back Market has 752 active ads and 2,697 ads in total in the Meta Ad Library.
- What kind of ads does Back Market run?
- Back Market's active ads are 68% image (1,831), 32% video (865).
- Who does Back Market target with its ads?
- Based on the reach Meta reports for its ads, Back Market reaches mostly men aged 25-34 in the United Kingdom.
- How often does Back Market launch new ads?
- Back Market has been advertising on Meta since Apr 2025. It launched 251 new ads in Oct 2026.
- What is Back Market's most used ad headline?
- "Downgrade now." — used on 600 ads.
- Where do Back Market's ads send people?
- Most Back Market ads link to backmarket.co.uk. The landing pages section above lists every destination by how many ads use it.
- Which brands advertise like Back Market?
- Brands with similar ads include Vinted, eBay.co.uk, Emma Sleep UK, Barclays UK, Intuit Mailchimp.
- What hooks does Back Market use in its ads?
- Back Market's most-seen ads open with lines like "Laptops refurbished by professionals and guaranteed by the Back Market Promise, for up to 50% less than new.", "The iPhone you want at a price you'll love.", "Same quality, better price: Apple iPhone 13 mini 256GB - Midnight - Unlocked at £316 vs £759.".
- Where can I watch Back Market's video ads and commercials?
- This page lists Back Market's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
- Where does this Back Market ad data come from?
- From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.
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