Klarna ads
Facebook & Instagram ad libraryKlarna has run 1,070 Facebook and Instagram ads since Oct 2024, and 205 are live right now. Its active ads are 70% video, 30% image, and 9 run as partnership ads with creators. They reach mostly men aged 25-34 in the United Kingdom. Most of them send traffic to play.google.com. Across all ads, Meta reports about 200.8M reach.
- Total ads
- 1,070
- Live now
- 205
- Video share
- 70%
- Partnership ads
- 9
- Top market
- UK
- Advertising since
- Oct 2024
Dynamic141dThis card is a keeper
Sign up for flexible payments
Learn More · l.klarna.com
Dynamic53dGet the Klarna app
Handle your everyday finances with Klarna.
Sign Up · klarna.com
Dynamic141dThis card is a keeper
Sign up for flexible payments
Learn More · l.klarna.com
Dynamic53dGet the Klarna app
Handle your everyday finances with Klarna.
Sign Up · klarna.com
Dynamic53dGet the Klarna app
Handle your everyday finances with Klarna.
Sign Up · klarna.com
Dynamic457dA fresh way to pay with Klarna
Use Apple Pay at checkout when paying online or in apps. Then pick Klarna's pay in 3 to split the cost. No better combo.
Learn More · klarna.com
Dynamic16dGet the Klarna app
Handle your everyday finances with Klarna.
Sign Up · klarna.com
Dynamic16dGet the Klarna app
Handle your everyday finances with Klarna.
Sign Up · klarna.com
- Dynamic53d
Get the Klarna app
Handle your everyday finances with Klarna.
Sign Up · klarna.com
Dynamic53dGet the Klarna app
Handle your everyday finances with Klarna.
Sign Up · klarna.com
Dynamic67dThe ultimate power couple.
Learn More · klarna.com
- Dynamic16d
Get the Klarna app
Handle your everyday finances with Klarna.
Sign Up · klarna.com
- Dynamic16d
Get the Klarna app
Handle your everyday finances with Klarna.
Sign Up · klarna.com
- Dynamic53d
Get the Klarna app
Handle your everyday finances with Klarna.
Sign Up · klarna.com
Dynamic53dGet the Klarna app
Handle your everyday finances with Klarna.
Sign Up · klarna.com
Dynamic53dGet the Klarna app
Handle your everyday finances with Klarna.
Sign Up · klarna.com
Video352dPay smarter with Klarna
Klarna Card lets you pay in full or later, when you need it. Pay online or in-store, interest-free.
Sign Up · l.klarna.com
Dynamic39dPay the new way with Klarna.
Learn More · klarna.com
Video352dPay smarter with Klarna
The Klarna Card is debit by default, but also offers the flexibility to Pay in 3 when you need it.
Sign Up · l.klarna.com
Dynamic179dPay the new way with Klarna.
Learn More · klarna.com
- Dynamic16d
Get the Klarna app
Handle your everyday finances with Klarna.
Sign Up · klarna.com
- Dynamic16d
Get the Klarna app
Handle your everyday finances with Klarna.
Sign Up · klarna.com
Dynamic67dPay the new way with Klarna.
Learn More · klarna.com
Video453d#AD | We kept renting a paddleboard every time we went to the beach 🏖️ so this summer we finally decided to get our own and we used @klarna to help spread…
Learn more · l.klarna.com
Klarna ad hooks
The opening line of each of Klarna's most-seen video and image ads.
- 01Sign up for flexible payments
- 02Handle your everyday finances with Klarna.
- 03Use Apple Pay at checkout when paying online or in apps.
- 04The ultimate power couple.
- 05Klarna Card lets you pay in full or later, when you need it.
- 06Pay the new way with Klarna.
- 07The Klarna Card is debit by default, but also offers the flexibility to Pay in 3 when you need it.
- 08#AD | We kept renting a paddleboard every time we went to the beach 🏖️ so this summer we finally decided to get our own and we used…
Klarna ad headlines
| Headline | Ads | Longest run |
|---|---|---|
| Get Klarna on a debit card | 489 | 122d |
| Klarna Card, with cashback | 406 | 56d |
| Get cashback on everyday purchases. | 216 | 57d |
| Choose your membership | 193 | 16d |
| Pay smarter with Klarna | 172 | 18d |
| All Your Money, One App | 132 | 184d |
| Klarna = The fan favorite | 120 | 152d |
| Get 30% off for 3 months | 66 | 65d |
| Max cashback, minimum effort | 59 | 25d |
| Choose better, choose Klarna | 51 | 58d |
Longest-running Klarna ad copy
| Ad copy | Ads | Longest run |
|---|---|---|
| Finn det rette produkt for deg, til den beste prisen. Sammenlign produkter og priser blant nettets mest populære butikker. Prisene kan endres. Besøk forhandlere for aktuelle tilbud. | 6 | 407d |
| Shop, pay your way, track spending, earn rewards, and manage it all in the Klarna app. | 132 | 184d |
| Sign up for the Klarna card now and get your card in minutes. | 36 | 179d |
| Pay your way anywhere and manage everything in one place. | 91 | 152d |
| The ultimate travel hack: Klarna on Apple Pay | 4 | 145d |
| Sign up for the Klarna Card now and get your card in minutes. | 82 | 122d |
| This isn’t a boring bank card. | 43 | 108d |
| Most cards take. This one gives. | 21 | 108d |
| Use Apple Pay at checkout when paying online or in apps. Then pick Klarna's pay in 3 to split the cost. No better combo. | 12 | 97d |
| Shopping just got smarter. | 27 | 96d |
Klarna landing pages
- http://play.google.com/store/apps/details?id=com.myklarnamobile369 ads · 35%
- http://itunes.apple.com/app/id1115120118352 ads · 33%
- http://klarna.com/uk/klarna-apple-pay/?utm_source=klarna&utm_medium=referral&utm_campaign=facebook_wolverine73 ads · 7%
- https://l.klarna.com/22XC/uk-membership-meta-226 ads · 2%
- https://www.klarna.com/uk/klarna-apple-pay/?utm_medium=social&utm_campaign=Q1ApplePay&utm_source=meta19 ads · 2%
- http://klarna.com/uk/klarna-apple-pay/?utm_source=meta&utm_medium=social&utm_campaign=Q3ApplePay17 ads · 2%
- https://www.klarna.com/uk/klarna-card?utm_campaign=uk-social-meta-b2c-aw-imp-local-card-PO_Q1970011-card_launch-qo5s16 ads · 2%
- http://www.klarna.com/uk/campaign-app/?utm_campaign=UK-social-meta-b2c-aw-imp-shower-brand-Q3240143-Q3-S3os16 ads · 2%
- https://l.klarna.com/22XC/us-membership-meta-215 ads · 1%
- https://l.klarna.com/22XC/us-membership-meta-315 ads · 1%
Klarna new ads per month
- Oct 202645
- Sep 2026161
- Aug 202646
- Jul 202671
- Jun 202628
- May 202620
- Apr 202640
- Mar 2026135
- Feb 202621
- Jan 2026151
- Dec 202546
- Nov 2025277
Klarna ads FAQ
- How many ads is Klarna running on Facebook and Instagram?
- As of Oct 2026, Klarna has 205 active ads and 1,070 ads in total in the Meta Ad Library.
- What kind of ads does Klarna run?
- Klarna's active ads are 70% video (740), 30% image (316).
- Who does Klarna target with its ads?
- Based on the reach Meta reports for its ads, Klarna reaches mostly men aged 25-34 in the United Kingdom.
- How often does Klarna launch new ads?
- Klarna has been advertising on Meta since Oct 2024. It launched 45 new ads in Oct 2026.
- What is Klarna's most used ad headline?
- "Get Klarna on a debit card" — used on 489 ads.
- Where do Klarna's ads send people?
- Most Klarna ads link to play.google.com. The landing pages section above lists every destination by how many ads use it.
- Which brands advertise like Klarna?
- Brands with similar ads include Monzo, ClearScore, Zilch, Revolut, Yonder.
- What hooks does Klarna use in its ads?
- Klarna's most-seen ads open with lines like "Sign up for flexible payments", "Handle your everyday finances with Klarna.", "Use Apple Pay at checkout when paying online or in apps.".
- Where can I watch Klarna's video ads and commercials?
- This page lists Klarna's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
- Where does this Klarna ad data come from?
- From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.
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