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Scaling With Systems video ad

See all Scaling With Systems ads →

Sep 9, 2026

Your close rate isn’t a sales problem. I know that’s not what most people want to hear. Because if it’s a sales problem, th...

facebook.com

Reach

12

Est. spend

$0.2

Ran for

7d

Format

video

Platforms

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It’s honestly funny to me how many 7–8 figure businesses are still running their marketing + sales like it’s 2021. Back then, paid ads were stupid easy. You could run an ad straight to a calendar, hop on a call, and close a $5K–$20K deal without much resistance. But it’s not 2021 anymore. Buyers are way more sophisticated now. They research before they book. And if they do book… they research again before they show up. Half the “no shows” today aren’t random. They’re prospects who looked you up, didn’t feel enough conviction, and quietly disappeared. After reviewing thousands of sales calls, the pattern is clear: If you’re saving all of your persuasion for the sales call… it’s already too late. In today’s market, your job is to build trust before the call: Explain the mechanism. Handle the real objections. Show why you’re the right fit. So the call stops being “convince me”… …and becomes confirmation.11 reach

At some point every founder hits the same wall. Revenue is good. Team is in place. Ads are working. But every deal that actually closes… you were on the call. Your reps are talented. You trained them. You gave them the scripts. Still… something happens when you get on that call that doesn’t happen when they do. Most founders tell themselves it’s a hiring problem. Or a training problem. But deep down, you already know what it is: The prospect trusts you. And they don’t trust your rep yet. Because everything they consumed before that call — ads, content, VSL — had your face on it. So when they land on a rep’s calendar… they’re starting from zero. Then your rep spends the whole call doing the one thing a sales call should never be used for: Building trust that should’ve been built before the conversation started. That’s not a sales problem. That’s a system problem.11 reach

Your ads are working… but every month it’s getting more expensive just to close a deal. And everyone has a new theory: “It's the Andromeda update.” “Launch more creative angles.” “Change the campaign structure.” Here’s what nobody wants to say: If someone clicks your ad, books a call, and shows up without consuming anything that builds trust… they usually don’t close. Not because your offer is bad. Because they’re still unconvinced. So your reps get on the call and spend the first 20–30 minutes doing the job your marketing should’ve already done: Who you are. How it works. Why it’s different. Same objections… on repeat. And then the “solution” becomes buying more traffic to fill a leaky bucket. We used to do the same thing. Until I finally stopped obsessing over the front end… and focused purely on the gap between the click and the close. Cost per acquisition dropped (and stayed down). Sales cycles got shorter. Close rates stabilized. Same ads. Same reps. Different process in the middle. That middle layer is the part most businesses never touch.10 reach

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