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Scaling With Systems video ad

See all Scaling With Systems ads →

Sep 9, 2026

It’s honestly funny to me how many 7–8 figure businesses are still running their marketing + sales like it’s 2021. Back then...

facebook.com

Reach

11

Est. spend

$0.2

Ran for

7d

Format

video

Platforms

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Your close rate isn’t a sales problem. I know that’s not what most people want to hear. Because if it’s a sales problem, there’s a comfortable fix: Hire better reps. Get better scripts. Run more training. But when you look at the data from thousands of sales calls… The founders with the highest close rates aren’t the ones with the best salespeople. They’re the ones whose prospects arrive already sold. Already understand the mechanism. Already believe it works. Already trust the person they’re about to speak with. So their reps aren’t “closing.” They’re confirming a decision that was already made. The founders stuck at 15–20% usually have a solid offer and talented reps… But every call starts from zero. No trust. No belief. Still needs to be convinced. And you can’t script your way out of that. You fix it upstream. Before the call ever happens.12 reach

At some point every founder hits the same wall. Revenue is good. Team is in place. Ads are working. But every deal that actually closes… you were on the call. Your reps are talented. You trained them. You gave them the scripts. Still… something happens when you get on that call that doesn’t happen when they do. Most founders tell themselves it’s a hiring problem. Or a training problem. But deep down, you already know what it is: The prospect trusts you. And they don’t trust your rep yet. Because everything they consumed before that call — ads, content, VSL — had your face on it. So when they land on a rep’s calendar… they’re starting from zero. Then your rep spends the whole call doing the one thing a sales call should never be used for: Building trust that should’ve been built before the conversation started. That’s not a sales problem. That’s a system problem.11 reach

Your ads are working… but every month it’s getting more expensive just to close a deal. And everyone has a new theory: “It's the Andromeda update.” “Launch more creative angles.” “Change the campaign structure.” Here’s what nobody wants to say: If someone clicks your ad, books a call, and shows up without consuming anything that builds trust… they usually don’t close. Not because your offer is bad. Because they’re still unconvinced. So your reps get on the call and spend the first 20–30 minutes doing the job your marketing should’ve already done: Who you are. How it works. Why it’s different. Same objections… on repeat. And then the “solution” becomes buying more traffic to fill a leaky bucket. We used to do the same thing. Until I finally stopped obsessing over the front end… and focused purely on the gap between the click and the close. Cost per acquisition dropped (and stayed down). Sales cycles got shorter. Close rates stabilized. Same ads. Same reps. Different process in the middle. That middle layer is the part most businesses never touch.10 reach

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