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This ad

Cafédirect ad

See all Cafédirect ads →

Oct 30, 2026

We all love a good coffee, right? Thought so. But for farmers to keep growing it, they need to earn a decent income. That’s ...

Ad preview

cafedirect.co.uk

Reach

33.7K

Est. spend

$504.9

Ran for

8d

Format

other

Platforms

Audience

Men71%Women28%Unknown1%

United Kingdom 100%

Peak age 35-44 (35%)

Details

Started: 10 Aug 2026
Ended: 18 Aug 2026

More from Cafédirect

Elevate Your Morning521.6K reach

Ad. There’s something rather lovely about knowing where your coffee comes from ☕️🤎 Today I’m trying Cafédirect Machu Picchu coffee, brewed the old-fashioned way in my cafetière and it’s every bit as good as that first morning cup should be. What I particularly love about @cafedirect is knowing that, alongside enjoying great coffee, I’m supporting the farmers who grow it 🌱 A little daily ritual that tastes good and does good too. Cafédirect is working towards paying Living Income Reference Prices for the coffee it buys directly from farming cooperatives, with the goal that every farmer it buys from can earn more than a living income by 2030. Now… who’s joining me for a coffee? ☕️ #CafeDirect #MachuPicchuCoffee #CoffeeLovers #Cafetière #FairTrade488.2K reach

ad | A cake for the coffee lovers ☕️ Made with @cafedirect Machu Picchu organic coffee beans, available at Waitrose, Sainsbury’s, Tesco & other retailers. Let me know in the comments if you’d like the recipe and I’ll DM it to you!🤎 (recipe now in the comments below as I couldn’t keep up with the DM’s, hope you all enjoy☺️🫶🏽)444.5K reach

Elevate Your Morning356.7K reach

It’s Fairtrade Fortnight so I took to the streets with @cafedirect to talk about my favourite morning brew - a coffee! ☀️ ☕️ 🗞️ We all love a cuppa, but how often do we actually think about where it comes from, or who makes it? @Cafédirect is working with @FairtradeUK to commit to paying living incomes for the coffee farmers they work with. So, next time you’re shopping for your caffeine fix, fill it with fairness and pick up a bag of @CafeDirect Fairtrade beans or ground coffee. 💙 #AD #FairtradeFortnight #DoItFair #Fairtrade262.3K reach

Okay, I think I’ve found my new obsession ☕️ Butterscotch iced coffee, made at home, and it’s ridiculously easy - more on that in a sec. I’ve been using @cafedirect Machu Picchu beans for my morning brew and genuinely can’t get over the flavour - chocolatey, a bit of hazelnut, so smooth. Grown 2,200m up in the Andes in Peru, organic, and honestly one of the nicest cups I’ve had in a while. The bit that made me love them even more though - @cafedirect is working towards paying Living Income Reference Prices for the coffee they buy directly from farming cooperatives, with the goal that every farmer they buy from can earn more than a living income by 2030. Coffee doesn’t grow itself, people grow it … and it’s nice to drink something where that’s actually taken seriously. Anyway, here’s the recipe.. • Brew a filter coffee using Cafédirect Machu Picchu grounds • Add a small dollop of butter, a drizzle of maple syrup, and a pinch of salt • Whisk until frothy • Pour over ice and milk #cafedirect #machupicchu #ad154.1K reach

Okay, I think I’ve found my new obsession ☕️ Butterscotch iced coffee, made at home, and it’s ridiculously easy - more on that in a sec. I’ve been using @cafedirect Machu Picchu beans for my morning brew and genuinely can’t get over the flavour - chocolatey, a bit of hazelnut, so smooth. Grown 2,200m up in the Andes in Peru, organic, and honestly one of the nicest cups I’ve had in a while. The bit that made me love them even more though - @cafedirect is working towards paying Living Income Reference Prices for the coffee they buy directly from farming cooperatives, with the goal that every farmer they buy from can earn more than a living income by 2030. Coffee doesn’t grow itself, people grow it … and it’s nice to drink something where that’s actually taken seriously. Anyway, here’s the recipe.. • Brew a filter coffee using Cafédirect Machu Picchu grounds • Add a small dollop of butter, a drizzle of maple syrup, and a pinch of salt • Whisk until frothy • Pour over ice and milk #cafedirect #machupicchu #ad118K reach

Ad. There’s something rather lovely about knowing where your coffee comes from ☕️🤎 Today I’m trying Cafédirect Machu Picchu coffee, brewed the old-fashioned way in my cafetière and it’s every bit as good as that first morning cup should be. What I particularly love about @cafedirect is knowing that, alongside enjoying great coffee, I’m supporting the farmers who grow it 🌱 A little daily ritual that tastes good and does good too. Cafédirect is working towards paying Living Income Reference Prices for the coffee it buys directly from farming cooperatives, with the goal that every farmer it buys from can earn more than a living income by 2030. Now… who’s joining me for a coffee? ☕️ #CafeDirect #MachuPicchuCoffee #CoffeeLovers #Cafetière #FairTrade53.4K reach

Ad. There’s something rather lovely about knowing where your coffee comes from ☕️🤎 Today I’m trying Cafédirect Machu Picchu coffee, brewed the old-fashioned way in my cafetière and it’s every bit as good as that first morning cup should be. What I particularly love about @cafedirect is knowing that, alongside enjoying great coffee, I’m supporting the farmers who grow it 🌱 A little daily ritual that tastes good and does good too. Cafédirect is working towards paying Living Income Reference Prices for the coffee it buys directly from farming cooperatives, with the goal that every farmer it buys from can earn more than a living income by 2030. Now… who’s joining me for a coffee? ☕️ #CafeDirect #MachuPicchuCoffee #CoffeeLovers #Cafetière #FairTrade42.2K reach

Coffee is changing. Higher coffee prices have created a rare opportunity to rethink how coffee is bought and sold. We believe this moment shouldn't be wasted. Our 2025 Progress Report shares how we're holding the line for farmers, communities and the future of coffee through our Manifesto for the Future of Coffee. Because coffee doesn't grow itself. People grow it. Read the report via our bio.27.9K reach

Cafédirect Coffee | Grumpy Mule27.4K reach

Your banking can create positive environmental and societal change. Hear about sustainable banking with Bevis Watts, UK CEO of Triodos Bank on this week's podcast. It’s clear banking needs to play a different role in society if we’re going to rectify our current climate crisis – investments need to be made based more on their societal value rather than the financial returns. Hear Bevis explain why those businesses that don't take dramatic action now, will unquestionably be left behind. Search ‘Building Better Business' wherever you listen to podcasts to listen now! To celebrate the podcast's launch, subscribe or follow for the chance to win a £10 voucher 🎉 #Bcorp #Fairtrade #Organic #fairtradecoffee #ethical #ethicallysourced #sustainableliving #vegan #ethicalbusiness #podcast #podcasts #podcastsofinstagram #banking #sustainable #coffee #coffeetime #coffeelover #caffeine #coffeebreak #coffeebean #goodmorning #morning #barista #café #cappuccino #latte #latteart #onthetable #coffeesesh #flatwhite

All Cafédirect ads ↗

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