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Merz b. Schwanen ads
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Merz b. Schwanen carousel ad

See all Merz b. Schwanen ads →

Oct 26, 2026

All black on the outside, with a glimpse of blue hidden from view. The DHPILOT01 has a waxed cotton shell built to patina wi...

Ad preview

instagram.com

Merz b. Schwanen

Reach

54.1K

Est. spend

$811.4

Ran for

12d

Format

carousel

Platforms

Rank History

▲+29 since last

2 snapshots · lower is better

Oct 29, 2026

Rank #21

Current

#21

Best

#21Oct 29

30-day

▲29

Days Running

—

Audience

Men74%Women25%Unknown1%

United Kingdom 100%

Peak age 25-34 (21%)

Details

Started: 9 Oct 2026
Ended: 21 Oct 2026

More from Merz b. Schwanen

Our vintage jersey knitting machine, crafted in the German Alb in the 1960s, produces the 2M15 and 2M15C T-shirts with remarkable precision. It features a rare vertical needle type called Zungenadel, allowing each needle to move independently—quite different from our loopwheelers, where the needles move horizontally in unison. With an impressive yarn cone system, this machine produces 80 lines of fabric per rotation, compared to just 4 on a loopwheeler. The result? More effective production, without compromising quality. We’re excited to announce the 2M15 and 2M15C T-shirts are now restocked in our online shop. Shot by @pascalbuenning84.3K reach

An intimate look into the production process of our 215 loopwheeled t-shirt. We wanted to take you inside our factory and show you every step of the process of crafting one of our iconic loopwheeled t-shirts. From the loopwheeler to the box, everything is touched by the hands of our skilled artisans. In both our Good Originals and Good Basics lines, we strive to use only the most sustainable and artisanal methods of production. We hope this exclusive glimpse into one of those processes gives you a deeper understanding of this meticulous work. Beginning tomorrow, May 4th, the 215 will be available in limited quantities at our flagship stores in NYC and Berlin, as well as on our webstore.73.8K reach

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All Merz b. Schwanen ads ↗

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