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Merz b. Schwanen ads
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This ad

Merz b. Schwanen image ad

See all Merz b. Schwanen ads →

Oct 26, 2026

Named for the city and made for classic Berlin style — understated, intentional — the BERLIN01 Cotton Canvas Straight Leg Pan...

Ad preview

instagram.com

instagram.com

Reach

49.9K

Est. spend

$748.8

Ran for

12d

Format

image

Platforms

Audience

Men74%Women25%Unknown1%

United Kingdom 100%

Peak age 25-34 (34%)

Details

Started: 25 Sept 2026
Ended: 7 Oct 2026

More from Merz b. Schwanen

Our vintage jersey knitting machine, crafted in the German Alb in the 1960s, produces the 2M15 and 2M15C T-shirts with remarkable precision. It features a rare vertical needle type called Zungenadel, allowing each needle to move independently—quite different from our loopwheelers, where the needles move horizontally in unison. With an impressive yarn cone system, this machine produces 80 lines of fabric per rotation, compared to just 4 on a loopwheeler. The result? More effective production, without compromising quality. We’re excited to announce the 2M15 and 2M15C T-shirts are now restocked in our online shop. Shot by @pascalbuenning84.3K reach

An intimate look into the production process of our 215 loopwheeled t-shirt. We wanted to take you inside our factory and show you every step of the process of crafting one of our iconic loopwheeled t-shirts. From the loopwheeler to the box, everything is touched by the hands of our skilled artisans. In both our Good Originals and Good Basics lines, we strive to use only the most sustainable and artisanal methods of production. We hope this exclusive glimpse into one of those processes gives you a deeper understanding of this meticulous work. Beginning tomorrow, May 4th, the 215 will be available in limited quantities at our flagship stores in NYC and Berlin, as well as on our webstore.73.8K reach

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